2. VOYEURISM: The video is stereotypical of the way woman are portrayed in rap and hip-hop videos. The woman doesn’t really have a purpose in the video other than wearing next to nothing and dancing around. 1. This is objectifying the woman and representing her as an object and something to be owned as opposed to a human being The comical look on his face as he sings that “this is the good life” shows that he is not taking the woman seriously.

3. GENRE Kanye West throws money and jewels around and flashes his red American Express card. It is typical of this genre of music where the artists are defined by money, bling and women. All the way through the video we are constantly being reminded of how much money they have and because of this, the we will have taken the video and songs as a direct reflection of the singer and their lifestyle. boasting about his American Express card as you generally only see people with a lot of money have them. Throwing around Jewels Ferrari GENRE Kanye West throws money and jewels around and flashes his red American Express card. It is typical of this genre of music where the artists are defined by money, bling and women. All the way through the video we are constantly being reminded of how much money they have and because of this, the we will have taken the video and songs as a direct reflection of the singer and their lifestyle.

4. The close ups of Kanye West and T-Pain predominate in the video which is conventional for a music video to create a sense of intimacy. It could also have been a demand from the star or the record company to promote the star.

5. LYRICS Key lines in the lyrics play a part in the visual. The animation illustrates the relationship with the word. E.g.. “it feels like LA.” Also in the video the lyrics are “throw your hand up in the sky” and there are animated hands as well as “watch the money pile up” and a stack of animated money appearing. “ season haters give me them salty looks” “ Have you ever popped champagne on a plane?”

6. INTERTEXTUALITY John Stewart described the music video as ‘incorporating, raiding and reconstructing’ other media. In this Video the Red hot Chili Peppers use the art work of photographer and sculptor Erwin Wurm as a theme for their video, recreating of the sculptures with themselves included. 2. Erwin Wurm’s Sculptures

7. GENRE Different music genres have different styles and iconography. Her we can tell by the live performance that this is a rock band and not a pop song. This style is a guarantee that the band is authenticity of the bands musical virtuosity. It is also very conventional but also very raw, naturalistic and un-choreographed.

8. Here there is a direct link to the lyrics and the visuals “complete the motion if you stumble” and the singer stumbles as the lyrics is sung. This is quite early in the video and one of the many close-ups of the lead singer.

9. The editing in the music video is very slow paced and uses gentler shot transitions to emphasise the mood and to show the emotions of the people in the video. The people in the video are listening to the video on headphones with the people that they love. It is very naturalistic and has a home video feel to it as there is a narrative. 3. This man is meant to represent someone who doesn’t have anyone to love This woman has someone who might have died

10. This music video represents a variety of different people and different relationships they have with the people that they love which I think it very effective as the audience can relate to it and be moved by it.

11. The Lyrics in the song play a key part in some of the visuals we see. Where the people are listening to the lyrics “yours was the first face that I saw” the woman looks up towards her partner. “I realised that I need you, and I wondered if I could come home” “remember the time you drove all night” The song has a narrative and the images used in the video are deep and moving and meant to touch a nerve as opposed to being performance driven. It is showing the importance of love.