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What If Ads Were Content?
          Redux
         Heath Row
         PodCamp NYC
        April 25-26, 2008
This talk has little
if anything to do
with podcasting.
It also has everything
to do with podcasting.
What we talked about last year

• A brief history of advertising
• A briefer history of online advertising
• Leading indicators of content-based ads
• Online examples to date
• Proposed ad actions
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux
What If Ads Were Content? Redux

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What If Ads Were Content? Redux

  • 1. What If Ads Were Content? Redux Heath Row PodCamp NYC April 25-26, 2008
  • 2. This talk has little if anything to do with podcasting.
  • 3. It also has everything to do with podcasting.
  • 4. What we talked about last year • A brief history of advertising • A briefer history of online advertising • Leading indicators of content-based ads • Online examples to date • Proposed ad actions