This document discusses how to build expertise, authority, and trust (E-A-T) for SEO purposes. It recommends maintaining an active blog that publishes high-quality, fact-based articles weekly and includes proper author markup. It also suggests optimizing profiles on Facebook, Twitter, guest posting on other relevant blogs when possible, seeking media features to increase perceived newsworthiness, and claiming your Google My Business listing to establish online presence and authority. Building E-A-T takes ongoing effort across multiple online channels to strengthen your professional reputation and search rankings over time.

1. How to E-A-T SEO
Expertise, Authority and Trust

2. FEATURED IN

3. BOOK / COMPANIES FOUNDED

4. CLIENTS I WORK WITH

5. A DECADE IN THE INDUSTRY

6. SEO HACKER BLOG > 70,000
READERS / MONTH

7. [PIC OF MY DAD’S CR]

8. STARTED WITH A 1,300 PESO
CAPITAL
That’s 26 USD

9. 2010 WHEN I STARTED THE BLOG

10. I KEPT ON WRITING

11. 720+ PUBLISHED POSTS IN THE SEO
HACKER BLOG

12. “SEO PHILIPPINES”

13. 45-MAN TEAM AND GROWING

14. I HAVE BEEN PRACTICING E-A-T
SINCE THE BEGINNING
Even before it became a declared acronym

15. E-A-T WAS FIRST INTRODUCED IN
2014

16. RECEIVED FURTHER EMPHASIS IN
GOOGLE’S “SEARCH QUALITY
GUIDELINES” LATE 2018

17. THIS IS WHEN IT REALLY SHOOK THE
SEARCH ENGINE RESULTS PAGES
(SERPS)

18. LET’S REWIND TO 2012

19. GOOGLE+

20. WHEN AUTHOR RANK WAS FIRST
INTRODUCED

21. GOOGLE KNEW THAT ARTICLES WILL
MAKE UP A HUGE PART OF THE WEB

22. A TON OF THEM ARE FAKE, LOW
QUALITY STUFF

23. SOME OF THEM WILL BE OUTRIGHT
MISLEADING

24. GOOGLE BUILT AUTHOR RANK
EARLY ON TO COMBAT THIS

25. TONS OF AUTHORS ADOPTED IT

26. I HAD IT FOR ALL MY BLOGS
My picture(s) as a blog author in SERPs

27. I WAS SO SURE THAT THIS IS THE NEXT
BIG THING TO RANK HIGH ON GOOGLE

28. THEN GOOGLE DEPRECATED THE
AUTHOR IMAGE IN SERPS

29. THEN GOOGLE ANNOUNCED THAT THEY
WERE DROPPING AUTHOR RANK

30. THEN ON APRIL 2019, GOOGLE+
SHUT DOWN

31. TAKING ALL OF THE GOOGLE+
AUTHORSHIP DATA WITH IT

32. OR SO WE THOUGHT

33. ONE THING THAT IS NEVER MENTIONED
IN THE WEB ABOUT E-A-T

34. THEY USED WHAT THEY GOT IN THE
AUTHOR RANK ERA

35. GIVING EARLY ADOPTERS OF
GOOGLE AUTHORSHIP A BOOST

36. E-A-T WAS BUILT EXACTLY ON WHAT
THE AUTHOR RANK WAS SUPPOSED TO
DO

37. BUT SINCE GOOGLE+ HAS SHUT DOWN,
WHERE DO YOU BUILD YOUR AUTHOR
RANK?

38. HERE ARE THE FACTORS

39. Your blog

44. YOUR BLOG
FACEBOOK PAGE
TWITTER PROFILE
GUEST POSTS ON OTHER BLOGS
Note to Jam: Split this to multiple slides

45. YOUR BLOG

46. EVERY WEBSITE OUGHT TO HAVE A
BLOG

47. THIS IS A PLACE WHERE YOU CAN
TELL GOOGLE YOU’RE STILL ALIVE

48. PUBLISH AT LEAST ONCE A WEEK

49. MAKE SURE YOU HAVE YOUR
AUTHOR BOX

50. MAKE SURE YOU HAVE THE RIGHT
AUTHOR SCHEMA MARKUP IN YOUR
AUTHOR BOX

51. THIS WAY, YOU BUILD YOUR E-A-T AS
AN AUTHOR IN YOUR BLOG OVER TIME

52. MAKE SURE TO PUBLISH HIGH QUALITY
ARTICLES THAT ARE FACTUAL, DATA
BACKED AND EASY TO READ

53. SHARE IT IN YOUR SOCIAL MEDIA
PLATFORMS

54. BUILD LINKS TO IT FROM OTHER
BLOGS

55. ASK OTHER AUTHORS TO CITE YOUR
WORK

56. THIS IS THE BEST, MOST IMPORTANT
WAY TO BOOST YOUR E-A-T

57. THE OTHERS ARE ONLY
SUPPLEMENTARY WAYS COMPARED TO
THIS

58. FACEBOOK PAGE

59. EVERYONE AND EVERYTHING HAS A
FACEBOOK PAGE

60. IF YOU DON’T HAVE ONE, YOU’RE
NON EXISTENT

61. YOU DON’T EXIST

62. THAT’S JUST HOW THE WORLD
WORKS NOW

63. IN ORDER TO HAVE BETTER E-A-T

64. MAKE SURE THAT YOU LINK TO
YOUR FACEBOOK PAGE

65. YOU CAN DO SO IN YOUR AUTHOR
BOX

66. MAKE SURE THAT YOUR FACEBOK
PAGES HAS SIGNIFICANT NUMBER OF
LIKES, POSTS AND ENGAGEMENT
WEEKLY

67. MAKE SURE YOUR CONTACT DETAILS
ARE ACCURATE AND YOUR WEBSITE
LINK IS THERE

68. FILL UP YOUR ABOUT SECTION, UPDATE
YOUR PROFILE AND COVER PHOTO

69. TWITTER PROFILE

70. TWITTER IS A LOT SIMPLER

71. YOU CAN PUT LINKS IN YOUR
TWITTER PROFILE

72. MAKE SURE YOUR TWITTER
HANDLE REFLECTS YOUR BRAND

73. TWEET ABOUT YOUR BLOG POSTS AND
STUFF WITHIN YOUR INDUSTRY

74. GET A GOOD NUMBER OF
FOLLOWERS

75. UPDATE YOUR PROFILE AND COVER
PHOTO

76. GUEST POST ON OTHER BLOGS

77. THIS IS WHERE IT GETS TRICKY

78. YOUR GUEST POSTS HAS TO BE IN
TUNE WITH YOUR INDUSTRY

79. OTHERWISE IT WILL NOT HELP
WITH YOUR E-A-T

80. YOU HAVE TO MAKE SURE TO GET A
LINK BACK TO YOUR WEBSITE OR BLOG
WITHIN THE GUEST POST

81. EITHER USE YOUR BLOG POSTS AS
SOURCES FOR THE GUEST POST

82. OR ASK THEM FOR A CLEAN AUTHOR
BIO WITHIN THE BODY OF THE
CONTENT

83. THE LINK BACK TO YOUR BLOG MUST
HAVE A REL=“AUTHOR” MARKUP IN IT

84. IF YOU ARE ABLE TO GET THAT, IT
WOULD HELP YOUR E-A-T

85. THE WEBSITE YOU POST YOUR
STUFF ON IS ALSO IMPORTANT

86. IT MUST BE A WEBSITE THAT’S
RELEVANT TO YOUR INDUSTRY AND
HAS GOOD AUTHORITY IN YOUR FIELD

87. NEEDLESS TO SAY THAT THE HTML
TITLE, ARTICLE TITLE AND BODY OF THE
CONTENT SHOULD TALK ABOUT YOUR
INDUSTRY

88. DOING THESE KINDS OF GUEST POSTS
IN THE MOST RELEVANT WEBSITES IN
YOUR INDUSTRY WILL SCORE YOU BIG
TIME WITH YOUR E-A-T

89. FEATURES FROM NEWS SITES

90. THIS HAS TO DO WITH HOW
NEWSWORTHY YOUR ACTIVITIES ARE

91. IT COULD START FROM GOOD PR
COVERAGE OF A MEDIA STUNT YOU
DID

92. ANY COVERAGE OR FEATURES ABOUT
YOU FROM OTHER NEWS SITES SHOULD
INCLUDE A LINK WITH A PERSON
SCHEMA MARKUP

93. IF YOU HAVE CURRENT FEATURES, YOU
CAN TRY TO RECLAIM MENTIONS
ABOUT YOU OR YOUR BRAND BY
CONTACTING THE EDITOR AND ASKING

94. GOOGLE MY BUSINESS

95. YOUR GMB LISTING SHOULD HAVE A
MENTION OF YOURSELF AS A PART OF
THE ORGANIZATION

96. YOU CAN WRITE THIS IN THE
BUSINESS DESCRIPTION SECTION

97. “SEO HACKER IS AN SEO SERVICES
COMPANY IN THE PHILIPPINES
FOUNDED BY SEAN SI.”

98. MAKE SURE YOUR WEBSITE URL AND
APPOINTMENT URL IS ACCURATE

99. THESE ARE JUST SOME CRITICAL PLACES
WHERE YOU CAN BUILD YOUR E-A-T

100. MOST OF THESE PLACES YOU HAVE
DIRECT CONTROL

101. IT MERELY TAKES DISCIPLINE AND
INITIATIVE TO TAKE HOLD OF YOUR E-A-
T

102. THE SOONER YOU INVEST IN IT, THE
BETTER FOR YOU

103. THE HARDER IT IS FOR YOUR
COMPETITION TO BEAT YOU

104. THANK YOU

105. CONTACT ME / CHECK OUT / CEO AT
22 BOOK