Links are what make up the web. Without links, you cannot move from one webpage to another (unless you type in the URL – which is pretty crazy if you’re going to keep doing it). In SEO, links hold the biggest weight when it comes to ranking in the search engines. So it is vital to understand how links work.

1. Introduction to Links

2. LINKS are what make up the WEB

3. Without LINKS, you
cannot move from one
WEBPAGE to another

4. LINKS
hold the biggest weight
when it comes to ranking
in the search engines.

5. GIVING a link
to another website is
pretty easy…

6. GIVING a link
to another website is
pretty easy…
ASKING for a link
from a webmaster is
the hard part.

8. You have to create LINK AWARENESS

9. Links are the only means of moving from a
webpage to another webpage and from a
website to another website.

10. It’s also how search engine spiders
move in the web.

11. Google’s algorithm
gives a big factor to
links pointing to your
site

12. THE MORE THE MANY-ER?

13. THE MORE THE MANY-ER?
…not necessarily

14. The more links you
have doesn’t
automatically mean
you’ll rank higher

15. …especially if those links are coming from a site that is
not necessarily relevant to your website.

16. The idea behind links is that,
Webmasters don’t like to link
to crappy, unrelated websites

17. The idea behind links is that,
Webmasters don’t like to link
to crappy, unrelated websites
Common Sense.

18. expects

19. your
links
expects

20. to build
up
your
links
expects

21. gradually…
to build
up
your
links
expects

23. to other related webmasters or bloggers for
them to link to you

24. to other related webmasters or bloggers for
them to link to you if and when they find
something valuable that they’d like to point to
in your website.

25. LINKBUILDING
is the term we use for SEO campaigns that is focused
on getting, creating or asking for backlinks from
other websites

26. SEO
All
Campaigns

27. SEO
All
Campaigns
must include
LINKBUILDING

28. SEO
All
Campaigns
must include
LINKBUILDING
It is a necessary practice for your site to rank higher in the SERPs

29. It’s the most pain-in-the-ass part of the
work as an SEO specialist too.

30. To wrap it up,

31. To wrap it up,
BE RELEVANT

32. To wrap it up,
BE RELEVANT
GET QUALITY LINKS

33. Other related lessons:
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