The document discusses the role and opportunities for company secretaries. It begins by asking some common questions about the profession, such as what is the role of a company secretary and whether the degree is sufficient. It then outlines the key responsibilities of a company secretary in ensuring compliance, coordination between stakeholders, and good corporate governance. The document further discusses how the role varies across different industry segments, company sizes, and geographies. It emphasizes that information technology tools allow company secretaries to take on more strategic work beyond basic compliance. In conclusion, it advocates a mindset of creating opportunities through creativity, confidence, and communication.

1. FEB 2009 Pavan Kumar Vijay, Past President, ICSI, Managing Director

11. Company Secretary in Employment Company Policies Management Functions Regulatory Compliances Ethics and Mutual Trust COMPANY SECRETARY navigates the CORPORATE GROWTH with GOOD GOVERNANCE Who is Company Secretary

16. Who is Company Secretary

19. Different Services Segment wise role of Company Secretary DUE DILIGENCE DOCUMENTATION COMPLIANCES REPRESENTATION CORPORATE GOVERNANCE AUDIT ADVISORY

20. Different Knowledge Areas Segment wise role of Company Secretary IPR & GENERAL BUSINESS LAWS STRATEGIC MANAGEMENT CORPORATE AND SECURITIES LAWS FINANCE, ACCOUNTs AND TAXATION IT AND CYBER LAWS HRD AND INDUSTRIAL LAWS ENVIRONMENT LAWS INTERNATIONAL TRADE LAW

21. Different Corporate Structures Segment wise role of Company Secretary Public Sector Undertakings Private Limited Companies Trusts And NGOs Coop Societies And Producer Companies Municipal Boards Semi-government Organisation Unlisted Public Companies Listed Public Companies Unexplored Organisations

22. Different Industries Segment wise role of Company Secretary Media And Entertainment Infrastructure, Power And Telecom IT Solutions IT Enabled Services And BPO Textiles Tourism And Hotel Capital Market And Its Intermediaries Engineering and Construction FMCG Agriculture And Food Processing Capital Goods Drugs, Pharma And Healthcare Banking And NBFC Financial Services

23. Different Scales of Operations Segment wise role of Company Secretary SMALL SCALE MEDIUM SCALE LARGE SCALE

24. Different Geographies Segment wise role of Company Secretary Global Operations Indian Operations

29. The IT Revolution How IT can change the Professionals Life Impact of Information Technology

30. The IT Revolution A thought few years back…. which has become a reality now!!! Impact of Information Technology

31. The IT Revolution PEN PC Impact of Information Technology

32. The IT Revolution PEN PC Impact of Information Technology

33. The IT Revolution PEN PC Impact of Information Technology

34. The IT Revolution Virtual Keyboard Impact of Information Technology

35. The IT Revolution Virtual Keyboard Impact of Information Technology

36. The IT Revolution Virtual Keyboard Impact of Information Technology

37. How much time we are devoting for Routine Compliance Strategy Planning

38. Challenges for Company Secretaries An Ordinary Company Secretary I Don't Have Time Impact of Information Technology 80% 20% Notices Agenda Minutes Registers Returns Checklists Strategy Research Representation Problem Solving Management Coordination

39. Use Tools available On Takeover Code Impact of Information Technology

40. Use Tools Available On Corporate Compliance Management Impact of Information Technology

41. Use Tools available On Incorporation Impact of Information Technology

42. Use Tools available On Due Diligence Impact of Information Technology

43. IT Enabled Company Secretary Give Me More Work IT is a Powerful Tool for Company Secretaries Impact of Information Technology 20% 80% Notices Agenda Minutes Registers Returns Checklists Strategy Research Representation Problem Solving Management MIS

44. IT is a Powerful Tool for Company Secretaries IT Enabled CS Does A Lot and Keeps Everyone Happy INVESTORS GOVERNMENT SOCIETY SUPPLIERS CUSTOMERS LENDERS CORPORATE PLANNING LEGAL FINANCE & ACCOUNTS HUMAN RESOURCES PRODUCTION & OPERATIONS MARKETING INFORMATION TECHNOLOGY EMPLOYEES Impact of Information Technology

45. Fourth Item C- C ommerce

49. Quality of Service Commerce Brand Synergy Infrastructure Synergy Capital Synergy Collaborative Commerce Single Window Interface Knowledge Synergy Global Presence Growing Revenues Growing Customers Growing Nations CS + CA + CWA + MBA + LLB C-Commerce Corporate Laws Economic Laws Taxation Laws WTO & IPR International Trade Law IT & BPO Management Consulting Finance and Accounting

52. A New Story of the Rabbit and Tortoise Mantra for Company Secretaries

53. Part I Mantra for Company Secretaries

54. Once upon a time a rabbit and a tortoise had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race. Mantra for Company Secretaries

55. The Rabbit shot ahead and ran fast for some time. Then seeing that he was far ahead of the tortoise, he thought he'd sit under a tree for some time and relax before continuing the race. He sat under the tree and soon fell asleep. Mantra for Company Secretaries

56. The tortoise plodding on overtook him and soon finished the race, emerging as the undisputed champ. Mantra for Company Secretaries

57. The Rabbit woke up and realized that he'd lost the race. The moral of the story is that “ Slow and Steady wins the Race” Mantra for Company Secretaries

58. This is the version of the story that we've all grown up with. But then recently, someone told me a more interesting version of this story. It continues…………. Mantra for Company Secretaries

59. Part II Mantra for Company Secretaries

60. The Rabbit was disappointed at losing the race and he did some Defect Prevention (Root Cause Analysis). He realized that he'd lost the race only because he had been overconfident, careless and negligent. Mantra for Company Secretaries

61. If he had not taken things for granted, there's no way the tortoise could have beaten him. So he challenged the tortoise to another race. The tortoise agreed. Mantra for Company Secretaries

62. This time, the rabbit went all out and ran without stopping from start to finish. He won by several miles. Mantra for Company Secretaries

63. The moral of the story ？ Fast and consistent will always beat the slow and steady. Mantra for Company Secretaries

64. But the story doesn't end here…….. Mantra for Company Secretaries

65. Part III Mantra for Company Secretaries

66. The tortoise did some thinking this time, and realised that there's no way he can beat the rabbit in a race the way it was currently formatted. Mantra for Company Secretaries

67. He thought for a while, and then challenged the rabbit to another race, but on a slightly different route. Mantra for Company Secretaries

68. The rabbit agreed. They started off. In keeping with his self-made commitment to be consistently fast, the rabbit took off and ran at top speed until he came to a broad river. Mantra for Company Secretaries

69. The finishing line was a couple of kilometers on the other side of the river. Mantra for Company Secretaries

70. The rabbit sat there wondering what to do. In the meantime the tortoise trundled along, got into the river, swam to the opposite bank, continued walking and finished the race. Mantra for Company Secretaries

71. The moral of the story? First identify your core competency and then change the playing field to suit your core competency. Mantra for Company Secretaries

72. The story still hasn't ended. Mantra for Company Secretaries

73. Part IV Mantra for Company Secretaries

74. The rabbit and the tortoise, by this time, had become pretty good friends and they did some thinking together. Both realised that the last race could have been run much better. Mantra for Company Secretaries

75. So they decided to do the last race again, but to run as a team this time. Mantra for Company Secretaries

76. They started off, and this time the rabbit carried the tortoise till the riverbank. There, the tortoise took over and swam across with the rabbit on his back. Mantra for Company Secretaries

77. On the opposite bank, the rabbit again carried the tortoise and they reached the finishing line together. They both felt a greater sense of satisfaction than they'd felt earlier. Mantra for Company Secretaries

79. Teamwork is mainly about Situational Leadership , letting the person with the relevant core competency for a situation take leadership. Mantra for Company Secretaries

80. There are more lessons to be learnt from this story. Mantra for Company Secretaries

81. Note that neither the rabbit nor the tortoise gave up after failures. The rabbit decided to work harder and put in more effort after his failure. Mantra for Company Secretaries

82. The tortoise changed his strategy because he was already working as hard as he could. In life, when faced with failure, sometimes it is appropriate to work harder and put in more effort. Mantra for Company Secretaries

83. Sometimes it is appropriate to change strategy and try something different. And sometimes it is appropriate to do both. Mantra for Company Secretaries

84. The rabbit and the tortoise also learnt another vital lesson. When we stop competing against a rival and instead start competing against the situation, we perform far better. Mantra for Company Secretaries

85. Story on “ Situational Leadership” Mantra for Company Secretaries

86. When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Coke's growth. Mantra for Company Secretaries

87. His executives were Pepsi-focused and intent on increasing market share 0.1 per cent a time. Mantra for Company Secretaries

88. Goizueta decided to stop competing against Pepsi and instead compete against the situation of 0.1 per cent growth. Mantra for Company Secretaries

89. He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. What was Coke's share of that? Two ounces. Goizueta said Coke needed a larger share of that market. Mantra for Company Secretaries

90. The competition wasn't Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking something. Mantra for Company Secretaries

91. To this end, Coke put up vending machines at every street corner. Sales took a quantum jump and Pepsi has never quite caught up since. Mantra for Company Secretaries

92. To sum up, the story of the Rabbit and Tortoise teaches us many things. Important lessons are: That fast and consistent will always beat slow and steady; work to your competencies; pooling resources and working as a team will always beat individual performers; never give up when faced with failure; and finally, compete against the situation. Not against a rival. Opportunities Are Unlimited

93. Everyone has a DREAM And Everyone wants to ACHIEVE it How?

94. To teach you the some of the lessons from the treasure called life Let me share a story with you on ACHIEVING YOUR DREAMS… Mantra for Company Secretaries

95. The story about the tiny frogs.... Mantra for Company Secretaries

96. There once was a bunch of tiny frogs... ... who arranged a running competition. The goal was to reach the top of a very high tower. Mantra for Company Secretaries

97. A big crowd had gathered around the tower to see the race and cheer on the contestants... The race began... Mantra for Company Secretaries

98. Honestly: No one in crowd really believed that the tiny frogs would reach the top of the tower. You heard statements such as: "Oh, WAY too difficult!! They will NEVER make it to the top." or: "Not a chance that they will succeed. The tower is too high!" Mantra for Company Secretaries

99. The tiny frogs began collapsing. One by one... Mantra for Company Secretaries

100. ... Except for those who in a fresh tempo were climbing higher and higher... Mantra for Company Secretaries

101. The crowd continued to yell "It is too difficult!!! No one will make it!" Mantra for Company Secretaries

102. More tiny frogs got tired and gave up... ...But ONE continued higher and higher and higher... Mantra for Company Secretaries

103. This one wouldn't give up! Mantra for Company Secretaries

104. At the end everyone else had given up climbing the tower. Except for the one tiny frog who after a big effort was the only one who reached the top! THEN all of the other tiny frogs naturally wanted to know how this one frog managed to do it? Mantra for Company Secretaries

105. contestant asked the tiny frog how the one who succeeded had found the strength to reach the goal? It turned out... Mantra for Company Secretaries

106. That the winner was DEAF!!!! Mantra for Company Secretaries

107. It turned out... That the winner was DEAF!!!! The wisdom of this story is: Never listen to other people's tendencies to be negative or pessimistic... ...cause they take your most wonderful dreams and wishes away from you.... The ones you have in your heart! Mantra for Company Secretaries

108. Always think of the power words have. Because everything you hear and read will affect your actions! Therefore: ALWAYS be... POSITIVE! Mantra for Company Secretaries

109. And above all: Be DEAF when people tell YOU that YOU can not fulfil YOUR dreams! Always think: I CAN DO THIS! Mantra for Company Secretaries

117. Finally Profession is like a Car Race Opportunities Are Unlimited

118. ICSI helps You Design the Car Opportunities Are Unlimited

119. ICSI guides you The Road Ahead Opportunities Are Unlimited

120. ICSI teaches you How to Drive the Car Opportunities Are Unlimited

121. ICSI makes rules for Safe Driving Opportunities Are Unlimited

122. ICSI gives you License to Drive Opportunities Are Unlimited

123. who have to actually drive the car safely and win the race Its YOU Opportunities Are Unlimited