This is my final presentation for E*Trade for ADV 420 in the Spring of 2012

1. Aaron Haas
ADV 420

2. Different Types of Investing
Retirement College
Family

3. Personalization
E*Trade will personalize an investing strategy for you

4. Social Media
• Attract and then identify
the needs of the users

5. Social Media
• Then lead them to the right accounts

6. E*Trade Baby

7. Blogs
• Utilizing Blogs to
inform potential
investors
towards the
right steps to
success

8. Search Engine Optimization
• Improve visibility of
E*Trades’ websites,
web pages and social
media in search engines
starting with the
following keywords
– Investing
– Retirement planning
– Financial Investing Firms

9. How to Measure Results

10. Budget
• Employment
– $175,000
• Advertising and placement
– $250,000
• Internet Research
– $30,000