1. The NGO World
20-G, Shah Rukne Alam Colony
Multan- Pakistan
Email: thengoworld@yahoo.com
web: www.thengoworld.org
+92-61-6778562
Barkat Project
Report on Awareness Campaign
Barkat Project team organized a successful campaign of
awareness for small livestock to adopt better practices of
rearing animals and get maximum benefit from them. Main
components of the campaign were conducting awareness
sessions, livestock medical camps and Introduction of newly
established Village Information Center (VIC)
Better
Livestock
Farming

2. BETTER LIVESTOCK FARMING Barkat Project
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INTRODUCTION
Agriculture is the backbone and single largest sector of Pakistan’s economy as its
contribution to Gross Domestic Product (GDP) exceeded 25.3 percent during 1997‐98. Crops,
livestock, fishing and forestry sub‐sectors being its main components, only crop and livestock
sub‐sectors are of critical importance. The livestock sub‐sector however has not followed suit. It has
risen from 27.3 percent in 1969‐70 to 36.2 percent in 1997‐98. Apart from its contributions to
national income, the livestock sub‐sector is an active employer of thousands of landless poor and
subsistence and semi‐subsistence small farming families.
Being a household activity, women are a special beneficiary of employment in the sub‐sector. It is a
major source of nourishment like milk, butter oil, eggs and meat and adds immensely to the health,
nutrition and well being of rural as well as urban people. While animal fat and butter oil supplies
are helpful in containing vegetable oil imports, many products of livestock origin such as wool and
wool products, leather and leather made‐ups and animal casings are exported and contribute
significantly to hard earned foreign exchange [Ahmad, Ahmad and Chaudhry (1996)].
Livestock Farming is an integral part of rural smallholders and has a vast untapped potential for
productivity increase and income generation. Livestock holdings by the small farmers constitute a
significant portion of the farm incomes. Small farmers and landless livestock producers derive
around 10–25 percent of their incomes from this sub‐sector. There have been and, largely, still are
two primary purposes of raising livestock:
 To meet the dietary needs of the rural and urban populace for milk and meat
consumption; and
 To fulfill the work performance requirements of
the farm.
 To generate hard cash and accomplish their
immediate needs.
Generally the small livestock farmers living in rural
areas are illiterate and have limited access to
sources of information for better Livestock
Farming; ultimately they are getting very low
against the effort they are making. To improve their
farming practices Awareness Raising Campaigns
has been designed as an essential part of Barkat Project (detail ahead).

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Situation analysis and need
assessment
Social mobilization &
community organization
Beneficiaries selection and
screening
Animal delivery with proper
tagging system
Monitoring visits and
documentation
Medication, vaccination and
insemination
Livestock extension services Project evaluation and
reporting
Following islamic
procedures of microfinance
About Barkat Project
The NGO World- Foundation has initiated a Barkat Project in District Khanewal Pakistan. Initially
organization has planned to distribute 100 cows and 200 goats among the poor Livestock Farming
men, women and youth groups of the area to sustain their livelihoods and to make them productive
entrepreneurs. Raising awareness among farmers regarding improvement in livestock production
is important component of the project.
OVERALL GOAL OF THE PROJECT IS POVERTY ALLEVIATION FROM TARGET FAMILIES THROUGH LIVESTOCK.
BELOW ARE PROCESS STEPS OF THIS PROJECT

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Goal/Objectives of Campaign:
The primary objective of this awareness campaign was to teach farmers to adopt better Livestock
Farming so that they may get more profit against their efforts of rearing animals at household level.
Main points include;
 To teach farmers about importance of their livestock in their income circle and livelihood
 To teach them about possible solutions of the issues they daily face regarding health of animals
 To aware them about the available technical facilities & services around them
 To strengthen their connectivity with Barkat technical team to seek knowledge and avail
services
Ultimate goal of the campaign is aligned with the goal of Barkat Project “To increase their livestock
production to enhance their income and ultimately to improve their living standard”

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Target community and Participation:
Barkat Project has established its livestock partners (Barkat Partners) in three UCs of district
Khanewal. Main focus of the campaign was to ensure participation of Barkat Partners in designed
activities but other farming community living around was also encouraged to participate the
activities and it was very much encouraging that many farmers who were not our partners showed
interest and actively participated to get maximum benefit from the expert’s advice and services.
Regarding participation our team was keen to attract those family members who were actually
involved in their routine livestock related activities. We ensured the youth to participate the
awareness sessions because we find it necessary to engage their future generation in this valuable
aspect of their income generation & livelihood.
We haven’t ignored even women participation because we know that women are also equal
important stakeholders regarding Livestock Farming at house hold level. They are practically
involved in daily task of feeding the animals and caring about their health.

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ACTIVITIES
Formation of Team: For efficient execution of the campaign a team with different set of
expertise & skills was deployed. Each member was assigned a relevant task to complement the
others. Team was comprised of;
1. Team leader/Social organizer:
2. Expert on health related issues
3. Expert on farming practices and handing routine issues
4. Veterinary assistant
Schedule followed
Sr. Date Vanue Villages covered Participation
1 08-09-2013
10:00 AM To 12:00 PM
Basti Chawan Basti chawan,Haji wala, Modhi
wala, Khoo Naich, Loharan wala
57
2 14-09-2013
2:00 PM To 4:00 PM
Basti Muhammad
Wali
Bukhari Abad, Qita vains,
Muhammad wala
65
3 16-09-2013
9:00 AM TO 11:00 AM
Koraee Baloch Koraee Baloch, Hussain Abad
Basti Doltana
63
Location wise Participation:
0
20
40
60
80
100
120
140
160
180
200
Basti Chawan Basti Mohammad
wala
basto Korai Total
Participants
Series2
Series3

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1. AWARNESS SESSION
Main components of every session
Introduction of campaign: In this introductory session team leader;
A- Welcome the participants and appreciated their interest to learn the better practices of
Livestock Farming to improve their living standard.
B- Told them the scheme of activities and advise them to get involve
C- Introducing the experts and the important of their presence among them and how they can
learn maximum from them to improve their livestock health and farming practices

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Improving practices at household level farming: In this session our expert taught the
participants about;
A- The prevailing poor practices among rural Livestock Farming
B- Issues and their harmful affected of the poor practices on livestock health and production
C- Selection of suitable breeds keeping in mind the area profile
D- Care and protection of livestock
E- How to reach available facilities for farmer (govt. & private)
F- Fodder and grazing
Health issues and solutions: In this session our expert taught the participants about;
A- Importance of managing animal health and its impact on production
B- Most critical health problems/diseases in the area
C- General symptom of the most critical diseases
D- Importance of timely treatment and consultation with vet. doctor
E- Importance and types of vaccines for animals health
F- Available facilities to vaccinate animals and their schedule
G- To avail Barkat health services

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2. INTRODUCING VIC
Participants were introduced that Barkat Project’s intervention to connect farmers directly with
experts of University of Agriculture Faisalabad not only of seeking guidance on livestock issues but
also for raising agricultural crops by adopting best practices. In this context, this online
agricultural information portal and Village Information Centre or VIC (cyber extension
units) has been established by The NGO World (Barkat Project) in collaboration with the
Institute of Agri. Extension & Rural Development (University of Agriculture, Faisalabad,
Pakistan) at the village level for bridging the communication gap between the researchers,
agricultural scientists and the farming community.
Portal: http://www.zaraibaithak.com/
VIC Location: Barkat field unit pul Rangu, tehsil kabirwala district Khanewal.

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3. LIVESTOCK MEDICAL CAMP
At the end of sessions Barkat team managed this important
activity on all scheduled locations.
a. Doctors visited farmer’s livestock and examined their
health condition and farming facility
b. Prevailing issues were highlighted and solutions were
proposed
c. Animal facing health problem were treated on the spot
d. Instructions were given to the farmers
e. Vet. Assistant was advised for follow up services

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4. CONCLUDING REMARKS
At the end of session and medical camp team leader concluded the session and asked farmers to
avail all services of Barkat Project including vaccination, medication &treatment, artificial
insemination and advisory services. He emphasized to get benefit out of these facilities available on
their door step and our expert is only at a phone call away to reach you in time. He also shared the
contact number to call at in time of need.
Question answer:
At the end of every activity participants asked questions from the experts about their issues and
topics discussed. Experts answered their queries and distributed printed awareness material.
Observations & finding:
Team observed the things closely and found that;
 Community is responsive if properly mobilized
 They have thrust of improving their lives
 Youth is willing to take part in such healthy initiatives and play role
 Women are more involved in domestic livestock and willing to learn for improvement
 Community is still practicing outdated practices of livestock handling
 There is need to improve animal protection and care
 Farmers are not well aware about available technical
services in the area
 Vaccination trend is low
 Community is more interested in keeping
cows than goats
 There is no shortage of fodder in these areas
 Grazing spaces is not enough for goats due to
dense crops
 There is need to strengthen coordination between
Barkat Vet. Assistant and community

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Recommendations:
On the basis of observations and interaction with farmers our experts recommended that;
 There is need to repeat such campaigns. The awareness component of the Barkat Project
shall plan the regular activities based on findings and needs.
 Framers and expert connection needs to be strong and urgent.
 Service VIC very important so a special campaign should be launched to tell farmer about
the availability of this service in their area and how beneficial it can be for them.
 Schedule of vaccines needs to be shared with farmers frequently
 Youth vaccinators should be trained
 Launching SMS system to teach farmers
Follow up and Feedback:
Field team of the Barkat Project was advised to keep in touch with the participants so that actual
feedback of the farmers about outcome of session and health of treated animals may be noted.
Team will also monitor and record the improvements in practices of farmers.
Outcome:
After completing the campaign we are expecting positive outcome against the set goal and
objectives. We are looking for;
1. Adoption of better farming practices
2. Community following the vaccination schedule
3. Barkat team receiving more calls from the farmer about their farming issues
4. Vet. Assistant more busy in reaching farmer to address the health issues of their animals in
recent days
5. More questions from target farmers at VIC
6. Stronger coordination between farmers and Barkat team
7. Youth following the instructions of experts and more involved in household farming
8. Ultimately less cases of treatment and better heath conditions
9. More satisfied farmer with the benefit they get from their animals
10. Farmers believing in that the Livestock Farming is best option for them to generate income
and reduce their poverty

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List of Participants:
Location 01: Basti Chawan U/C Narral Distt Khanewal
Sr. Name Sex Address Occupation
1 WAZEER ALI Male Haji Wala Livestock Farming
2 ZAFAR ALI Male Basti Chawan Farmer
3 GHULAM SARWAR Male Basti Chawan Livestock Farming
4 RAB NAWAZ Male Haji Wala Livestock Farming
5 MUHAMMAD HAFEEZ Male Haji Wala Livestock Farming
6 ALLAH DITTA Male Haji Wala Livestock Farming
7 NAEEM ALI Male Basti Chawan Livestock Farming
8 ZENAB MAEE Male Modhi wala Livestock Farming
9 SAFDAR ABBAS Male Basti Chawan Livestock Farming
10 AMINA MAEE Male Haji Wala Livestock Farming
11 RUQAYYA BIBI Female Khooh Naich Livestock Farming
12 GHULAM AKBAR Male Loharran Wala Livestock Farming
13 MUHAMMAD ZAWAR Male Basti Chawan Livestock Farming
14 PATHANI MAEE Female Basti Chawan Livestock Farming
15 GHULAM RASOOL Male Basti Chawan Livestock Farming
16 MUHAMMAD SALEEM Male Basti Chawan Livestock Farming
17 NADEEM AHMAD Male Basti Chawan Student
18 MUNSHI MAZHAR HUSSAIN Male Basti Chawan Farmer/ Activist
19 QAISAR ABBAS Male Basti Chawan Goats Farming
20 YASMMEN Female Basti Chawan Shop Keeper
21 ZULFIQAR ALI Male Haji Wala Shop Keeper
22 GHULAM RASOOL Male Haji Wala Livestock Farming
23 HAQ NAWAZ Male Haji Wala Goats Farming
24 MUHAMMAD FAISAL Male Haji Wala Student
25 TASAWWAR ALI Male Haji Wala Student
26 MUHAMMAD KHALID Male Haji Wala Livestock Farming
27 WAZEER ALI Male Haji Wala Livestock Farming
28 AHMAD BUX Male Haji Wala Livestock Farming
29 KHAN MUHAMMAD Male Haji Wala Livestock Farming
30 ARFAN ALI Male Haji Wala Livestock Farming
31 MUJTABA HUSSAIN Male Loharran Wala Livestock Farming
32 BARKAT HUSSAIN Male Loharran Wala Livestock Farming
33 MUMTAZ MAEE Male Loharran Wala Livestock Farming
34 MUHAMMAD TAUFEEQ Male Loharran Wala Livestock Farming
35 TASLEEM MAEE Female Loharran Wala Livestock Farming

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36 RAB NAWAZ Male Loharran Wala Shop Keeper
37 ABDUL SHAKOOR Male Loharran Wala Gardener
38 MUHAMMAD RAMZAN Male Loharran Wala Gardener
39 ALLAH DITTA Male Haji Wala Goats Farming
40 JANNAT BIBI Female Modhi wala Livestock Farming
41 KALSOOM BIBI Female Modhi wala Livestock Farming
42 KANEEZ BIBI Female Basti Chawan Livestock Farming
43 SHAHNAZ MAEE Female Khooh Naich Livestock Farming
44 TAUFEEQ Male Loharran Wala Labour
45 ZAWAR HUSSAIN Male Khooh Naich Farmer/LiveStock
46 GHULAM AKBAR Male Khooh Naich Farmer/LiveStock
47 QAISAR ABBAS Male Basti Chawan Gardener
48 MUHAMMAD NAWAZ Male Basti Chawan Student
49 MUHAMMAD SHAFEE Male Basti Chawan Shop Keeper
50 MANAK KHAN Male Basti Chawan Livestock Farming
51 MUHAMMAD IQBAL Male Basti Chawan Livestock Farming
52 GHULAM ABBAS Male Basti Chawan Livestock Farming
53 NAZEER HUSSAIN Male Basti Chawan Livestock Farming
54 SHAHEENA BIBI Female Basti Chawan Livestock Farming
55 KHURSHEED BIBI Female Basti Chawan Livestock Farming
56 GHULAM QASIM Male Haji Pur V.A
57 SAFDAR IQBAL Male Pull Rangoo Barkat Project
Location 02: Muhammad Wala U/C Mongawala Distt Khanewal
Sr. Name Sex Address Occupation
1 MUHAMMAD NASIR LAKK Male Muhammad Wala Agriculture
2 RIAZ AHMAD Male Muhammad Wala LiveStock
3 KHAWAR ABBAS Male Muhammad Wala LiveStock
4 MUHAMMAD SAFDAR Male Muhammad Wala LiveStock
5 MUHAMMAD RAMZAN Male Muhammad Wala LiveStock
6 MUHAMMAD AFZAL Male Muhammad Wala LiveStock/Agriculture
7 MUHAMMAD TAHIR Male Muhammad Wala LiveStock
8 QAISAR HUSSAIN Male Muhammad Wala LiveStock
9 BASHEER AHMAD Male Qita vains Agriculture
10 MUHAMMAD BILAL Male Qita vains Agriculture
11 SARFRAZ AHMAD Male Qita vains LiveStock
12 MUHAMMAD ARIF Male Qita vains Goat Farming
13 MUHAMMAD JAWED Male Muhammad Wala Goat Farming
14 MUHAMMAD NASIR Male Qita vains Goat Farming

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15 MUHAMMAD SIDIQ Male Muhammad Wala LiveStock
16 FATEH MUHAMMAD Male Muhammad Wala LiveStock
17 MUHAMMAD ASIF Male Muhammad Wala Agriculture
18 LIAQAT ALI Male Qita vains Agriculture
19 GHULAM BASHEER Male Qita vains LiveStock
20 ALLAH DITTA Male Qita vains Goat Farming
21 MUHAMMAD ASLAM Male Qita vains LiveStock
22 MALIK IJAZ Male Bukhari Abad LiveStock
23 MUHAMMAD KHADIM Male Bukhari Abad Agriculture
24 RABNAWAZ AHMAD Male Qita vains Agriculture
25 MUHAMMAD SHAMEER Male Qita vains LiveStock
26 ALLAH BUX Male Qita vains Munshi
27 RIAZ AHMAD Male Qita vains Farmer
28 IMRAN Male Bukhari Abad Shopkeeper
29 GHULAM YASEEN Male Bukhari Abad Doctor
30 MUHAMMAD IQBAL Male Bukhari Abad Doctor
31 LIAQAT ALI Male Bukhari Abad Farmer
32 RAMZAN Male Bukhari Abad Farmer
33 ALLAH RAKHA Male Bukhari Abad Farmer
34 AHSAN Male Bukhari Abad LiveStock
35 UMAR KHAN Male Bukhari Abad LiveStock
36 ASGHAR ALI Male Bukhari Abad Agriculture
37 QASIM Male Qita vains Agriculture
38 NAWAZ Male Qita vains LiveStock
39 BASHEER AHMAD Male Qita vains Goat Farming
40 RIAZ AHMAD Male Qita vains LiveStock
41 ALLAH BUX Male Muhammad Wala LiveStock
42 RAFEEQ Male Muhammad Wala Agriculture
43 ILYAS Male Muhammad Wala Agriculture
44 SABIR HUSSAIN Male Muhammad Wala LiveStock
45 SHAHID ABBAS Male Muhammad Wala LiveStock
46 SHAKEEL AHMAD Male Muhammad Wala LiveStock
47 MALIK FEEROZ Male Muhammad Wala LiveStock
48 MUHAMMAD RAMZAN Male Muhammad Wala LiveStock
49 HAQ NAWAZ Male Muhammad Wala LiveStock
50 NAZAR MUHAMMAD Male Muhammad Wala LiveStock
51 GHULAM SHABEER Male Qita vains LiveStock
52 GHULAM RASOOL Male Qita vains LiveStock
53 MUTEE ULLAH Male Qita vains LiveStock
54 MUHAMMAD ASIF Male Qita vains LiveStock
55 NOOR MUHAMMAD Male Qita vains LiveStock

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56 SAIF ULLAH Male Qita vains LiveStock
57 MUHAMMAD YASEEN Male Qita vains LiveStock
58 MUHAMMAD AKRAM Male Qita vains LiveStock
59 KHAN MUHAMMAD Male Qita vains LiveStock
60 SHOKAT JAWED Male Qita vains LiveStock
61 MAZHAR HUSSAIN Male Qita vains LiveStock
62 LIAQAT ALI Male Qita vains LiveStock
63 IMAM BUX Male Bukhari Abad LiveStock
64 ARFAN AHMAD Male Bukhari Abad LiveStock
65 ZAHEER AHMAD Male Bukhari Abad LiveStock
Location 03: Koraee Baloch U/C Mongawala Distt Khanewal
Sr. Name Sex Address Occupation
1 HAJI ALLAH DITTA RAAN Male Koraee Baloch LiveStock
2 ALLAH RAKHA Male Koraee Baloch LiveStock
3 ATA HUSSAIN Male Koraee Baloch LiveStock
4 ALTAF HUSSAIN Male Koraee Baloch LiveStock
5 HAQ NAWAZ Male Koraee Baloch LiveStock
6 AKRAM ALI Male Koraee Baloch LiveStock
7 ALLAH DITTA Male Koraee Baloch LiveStock
8 ZAHOOR AHMAD Male Koraee Baloch LiveStock
9 ZAFAR IQBAL Male Koraee Baloch LiveStock
10 KALA KHAN Male Koraee Baloch LiveStock
11 SAFDAR ALI Male Koraee Baloch LiveStock
12 FAREED HUSSAIN Male Koraee Baloch LiveStock
13 MUNEER AHMAD Male Koraee Baloch LiveStock
14 ALTAF HUSSAIN Male Koraee Baloch LiveStock
15 NAZEER HUSSAIN Male Koraee Baloch LiveStock
16 ARFAN Male Koraee Baloch LiveStock
17 NAWAZ AHMAD Male Koraee Baloch LiveStock
18 MANZZOR HUSSAIN Male Koraee Baloch LiveStock
19 RABNAWAZ Male Koraee Baloch LiveStock
20 MUMTAZ HUSSAIN Male Koraee Baloch LiveStock
21 SAJJAD ALI Male Koraee Baloch LiveStock
22 TAHIR ALI Male Koraee Baloch LiveStock
23 AKHTAR ALI Male Koraee Baloch LiveStock
24 SHAHZAD Male Koraee Baloch LiveStock
25 ALLAH RAKHA Male Koraee Baloch LiveStock
26 IJAZ HUSSAIN Male Koraee Baloch LiveStock

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27 RAHEEM BUX Male Koraee Baloch LiveStock
28 AFZAL Male Koraee Baloch LiveStock
29 MUHAMMAD FAZIL Male Koraee Baloch LiveStock
30 RIAZ AHMAD Male Koraee Baloch LiveStock
31 ALLAH BUX Male Koraee Baloch LiveStock
32 NAWAZ AHMAD Male Koraee Baloch LiveStock
33 NAJAM ABBAS Male Koraee Baloch LiveStock
34 FAKHAR ABBAS Male Koraee Baloch LiveStock
35 SHAH MUHAMMAD Male Koraee Baloch LiveStock
36 BAQIR ALI Male Koraee Baloch LiveStock
37 HASEEB AHMAD Male Koraee Baloch LiveStock
38 ZAHID Male Koraee Baloch LiveStock
39 MUHAMMAD SHAFEE Male Koraee Baloch LiveStock
40 ASLAM Male Koraee Baloch LiveStock
41 IQBAL Male Koraee Baloch LiveStock
42 SHAN Male Koraee Baloch LiveStock
43 RAMZAN Male Koraee Baloch LiveStock
44 UMAR HAYAT Male Koraee Baloch LiveStock
45 MAJEED Male Koraee Baloch LiveStock
46 MAZHAR Male Koraee Baloch LiveStock
47 ARSLAN Male Koraee Baloch LiveStock
48 ZAFAR IQBAL Male Koraee Baloch LiveStock
49 ANSAR ABBAS Male Koraee Baloch LiveStock
50 ZAREENA MAEE Female Koraee Baloch House Wife/ LiveStock
51 RAZIA MAEE Female Koraee Baloch House Wife/ LiveStock
52 MANSAB BIBI Female Koraee Baloch House Wife/ LiveStock
53 HAMEED MAEE Female Koraee Baloch House Wife/ LiveStock
54 SADDAN BIBI Female Koraee Baloch House Wife/ LiveStock
55 MANZOORAN Female Koraee Baloch House Wife/ LiveStock
56 HAJRA BIBI Female Koraee Baloch House Wife/ LiveStock
57 ZOHRA BIBI Female Koraee Baloch House Wife/ LiveStock
58 AKHTAR BIBI Female Koraee Baloch House Wife/ LiveStock
59 NOORAN Female Koraee Baloch House Wife/ LiveStock
60 TEHMEENA Female Koraee Baloch House Wife/ LiveStock
61 KOSAR MAEE Female Koraee Baloch House Wife/ LiveStock
62 ABDUL SATTAR Female Koraee Baloch House Wife/ LiveStock
63 PERWAIZ AKHTAR Female Koraee Baloch House Wife/ LiveStock