Communicating in the Online World to Enhance
Planning in the Real World - Presented to American Planning Association Cleveland Planning and Zoning Workshop - Nov. 13, 2009.
1. Social Media Outreach Communicating in the Online World to Enhance Planning in the Real World
2. Power to the people. They’re now the publishers. Social Media Overview
3. Expensive & Unidirectional Old Media T.V., radio, newspapers & magazines require significant infrastructure for production and distribution.
4. Inexpensive & bi-directional (social) New Media Internet, blogs & social media services provide infrastructure, making entry costs affordable for individuals and organizations.
5. via text, audio & video Anyone can publish (Whether or not they have something meaningful to say.)
6. News, announcements, best practices, reviews, tutorials...anything can be shared. They Do Have Something to Say Some of it is quite useful.
25. Intentional Model from Instructions from the Cook Conversations that have the power to reveal, inspire & engage our strengths New Conversations Conversations that have no power to reveal, inspire & engage our strengths Old (Shadow) Conversations