1. 상품기획 연구회 4월 세미나
공공병원 의사가 말하는 디지털헬스케어
서울특별시 서울의료원 피부과/시민공감서비스디자인센터
김현정
1
2. SXSW ?
• 정보기술(IT) 영화 음악을 아우르는 세계 최대 창조산업 축제.
• 혁신을 가장 빠르게 받아들이는 콘텐츠·기술 분야의 최신 이슈를 한자
리에서 접할 수 있다.
• 매년 3월 미국 텍사스주 오스틴에서 열리며 30만명이 넘는 관람객이
몰린다.
• 1987년 이 지역 소규모 음악 축제로 시작해 영화와 스타트업으로 분야
를 확장했다.
• 트위터 ,포스퀘어 등 세계적으로 유명한 다수의 스타트업이 이곳에서
7. BREAKOUT TREND OF THE EVENT
• Trend that gained the most traction
during SXSW Interactive 2017.
• Deep Machine Learning | accepted by
Vint Cerf, Chief Internet Evangelist at
Google and Founder of the People-
Centered Internet
8. • DAVID CARR PRIZE
– https://www.sxsw.com/wp-
content/uploads/2017/01/Armstrong_Mike.pdf
(인공 지능의 도덕성과 감정에 대한 에세이)
• SPEAKER OF THE EVENT
– Joe Biden https://youtu.be/IykG7_zHXoo
9. • 90 Seconds- Your Cloud Video Creation Platform
• Abartys Health-unify the three major components of healthcare: patients, doctors, and insurers.
The team hopes to lower healthcare costs by helping companies manage and streamline their
data
• EpicMD-Based in sunny Miami, this service offers an affordable, mobile healthcare network that
allows people to connect with U.S. board-certified doctors whenever they want.
• InstaChk- Our artificial-intelligence algorithm bridges the gap between the physical world and the
digital world, enabling advertisements to reach the right consumers at the right time and the right
place.
• Jukedeck -state-of-the-art tech we’re building that brings artificial intelligence to music
composition
• myAlfred-busy schedules manage everyday tasks with artificial intelligence that prioritizes events
and helps the user find time for the important things in life.
• Populace-Use Populace to see how many people are at specific venues, avoid the crowds, or go
where the action is
• SkinVision :https://vimeo.com/127475391#embed
• soundBYTE App
• Storyo-This app, created in Portugal, helps consumers organize their memories through collaborative
storytelling by combining photos, Facebook posts and more. The outcome is a cohesive memory
experience.
• Chore Check
• UAV-IQ
• Deary -Deary provides seniors with in-home services by responding to their voice and simple input
commands, while streamlining senior housing service provision and saving costs for operators
• ProPlanr
SXSW Release It
17. 2017 Interactive Innovation
Awards Finalists
• Health, Med & Biotech
DIY CRISPR Kit by The ODIN, San Francisco, CA
miniPCR by Amplyus, Cambridge, MA
Molekule by Molekule, San Francisco, CA
PRIME Needle Free Injector by Portal
Instruments, Cambridge, MA
Voxel Bay by the Research Institute at
Nationwide Children’s Hospital, Columbus, OH
18. https://www.portalinstruments.com/
• Chronic disease self-managed in the
home with biologic-based therapies
place the burden of drug administration
on the patient, and can lead to disease
management anxiety and less than
optimal outcomes
• https://www.portalinstruments.com/
21. https://molekule.com/
Molekule’s patented technology, Photo Electrochemical Oxidation
(PECO), works at the molecular level to eliminate indoor air pollution.
Take a deep breath and see what makes Molekule the first of its kind.
22. http://voxelbay.nchri.org/
• https://youtu.be/uVRilk_6UWI
• Voxel Bay is a fully-immersive virtual reality ecosystem that was built from the ground
up at Nationwide Children’s Hospital.
• It’s primary aim: engage patients with a completely immersive experience that
facilitates distraction through engagement in a completely novel, challenging and fun
environment.
• Voxel Bay is a vital first step toward to redefining the patient experience during
intravenous procedures, and beyond.
• Voxel Bay’s success is built on three pillars : targeted games and experiences which
provide unique and fun interaction, a custom headset specifically designed for clinical
pediatric use, and a suite of tools which puts the caregiver in control of
the environments and activities.
• The platform is currently involved in a clinical trial at Nationwide Children’s Hospital.
https://youtu.be/RDqhpV4B-zU
23. 2017 Interactive Innovation
Awards Finalists
• Scifi No Longer
Airobotics Automated Drone Platform by Airobotics,
Petah Tikva, ISR
DuoSkin by MIT Media Lab, Cambridge, MA |
Microsoft Research, Redmond, WA
Nanit Thinking Baby Monitor by Nanit, New York, NY
Navii / LoweBot by Fellow Robots, San Francisco, CA
Quantum UIX by Quantum Interface, Austin, TXDIY
CRISPR Kit by The ODIN, San Francisco, CA
25. 2017 Interactive Innovation
Awards Finalists
• Wearable Tech
– BLIND CAP by Cheil | Samsung | The Spanish
Paralympic Committee, Madrid, ESP
– Halo 2 Made for iPhone Hearing Aids by Starkey
Hearing Technologies | Karten Design, Eden Prairie,
MN
– LINK AKC™ Smart Dog Collar by Link AKC, Stamford,
CT
– Music: Not Impossible by Not Impossible, Los
Angeles, CA
– Radar Pace by Intel & Oakley, Foothill Ranch, CA
26. Samsung's Blind Cap vibrates when
Paralympic swimmers need to flip
• https://youtu.be/8caXvQpWFeo
32. 2017 SXSW Accelerator
Pitch Event Winners
• Health and Wearables Technologies
Finalists
– Bloomlife: women’s health company
designing the future of prenatal care
– iSono Health :breast cancer screening
by developing a platform that
combines automated ultrasound with
AI
– Litmus Health :clinical data science
platform focused on health-related
quality of life.
– Saathi : fully biodegradable sanitary
pad from waste banana tree fiber
– Sound Scouts
33. • Sound Scouts
– game-based technology to deliver an
accessible, reliable, low cost hearing
screening solution to eliminate undetected
hearing loss and elevate life outcomes.
2017 SXSW Accelerator
Pitch Event Winners
The National Acoustic
Laboratories (NAL) is the research
division of Australian Hearing, a Statutory
Authority under the Commonwealth
Department of Human Services
34. • Innovation In Connecting
People
– Blendoor by Stephanie
Lampkin, San Francisco, CA
– REWORD by Leo Burnett
Melbourne, Southbank, VIC,
AUS
– Samsung: Bedtime VR stories
by Unit9, London, UK
– Sydney Opera House
#comeonin by DDB Group
Australia, Sydney, NSW, AUS
– The Superbook by Sentio, San
Francisco, CA
• Innovative 3-DIY
– 3Doodler PRO by 3Doodler,
New York, NY
– The FormBox by Makyu
Industries, London, UK
– Miia™ Truly Personalized CPAP
by Metamason, Los Angeles,
CA
– Onyx One 3D Printer by
Markforged Inc., Cambridge,
MA
– Original Prusa i3 MK2 by Prusa
Research, Prague, CZE
2017 Interactive Innovation
Awards Finalists
https://www.unit9.com/project/samsung-bedtime-vr-stories
36. • JAPAN FACTORY VS KOREAN START UP NIGHT
• https://www.facebook.com/jpnfactorysince2017/
37. PEOPLE’S CHOICE
https://www.caringcrowd.org/
• CaringCrowd® knows that progress
takes generosity, collaboration and
commitment. That’s why Johnson &
Johnson is pledging to match all
donations (up to $250 per person per
project) until we reach our $100,000 cap.
• All active projects are eligible for
matched donations, so the benefits can
be widespread.
Second Interactive Innovation Awards
Finalist Showcase.