Company

Contenu connexe

Tendances

Product Launching Presentation

Product Launching Presentation

dianaists

 

4p's of marketing of Horlicks- A marketing management project

4p's of marketing of Horlicks- A marketing management project

Sunny Gandhi

 

Dettolimc hilal mir kanterbugh gund

Dettolimc hilal mir kanterbugh gund

hilalmir

 

Marketing plan of Unilever Bangladesh. report on Marketing Strategy of Unilever Bangladesh. The main object of this report is to analysis and find out Marketing Strategy of Unilever Bangladesh. Other objectives of this report are to know about Uniliver and Uniliver Bangladesh, to develop SOWT analysis of Uniliver Bangladesh, to know about Uniliver’s strategy regarding product, price, place and promotion, to identify the segmentation, targeting and positioning strategy used by Uniliver Bangladesh, to develop some reconsecration for further improvement in Marketing strategy of Uniliver Bangladesh.Marketing plan of Unilever Bangladesh | Marketing plan (LUX)

Marketing plan of Unilever Bangladesh | Marketing plan (LUX)

AurponArafat

 

Zack Ross - Scope- Zack Ross ©2010

Zack Ross - Scope- Zack Ross ©2010

zackrosschicago

 

Marketing plan of Unilever (made by: ZHSUST BBA 1st batch Marketing Students)Marketing plan of Unilever Bangladesh

Marketing plan of Unilever Bangladesh

Bijoy92

 

Assignment Based on Allover overview of Unilever Company. Unilever Bangladesh Ltd.

Unilever Bangladesh Ltd.

Md. Mazharul Islam Rana

 

Understanding Savlon as a brandSavlon Brand management

Savlon Brand management

Sowjanya Jangam

 

RB Clearasil Makeup: Marketing Plan

RB Clearasil Makeup: Marketing Plan

Piyanuch (Tu) Kangwankijwanich

 

It was a great chance to make an assignment on Unilever marketing mix analysis. Hope it will help you :)Marketing Mix Analysis on Unilever

Marketing Mix Analysis on Unilever

Sultan Mahmood

 

Szabist KarachiMarketing Plan #Unilever

Marketing Plan #Unilever

Yousif Solangi

 

A brief case study of the marketing management of P&G.P&G - Touching Lives, Improving Life

P&G - Touching Lives, Improving Life

Pranjal Singh

 

IMC, Media Planning, Media Budget, Marketing plan, ATL and BTL, Above the line and below the line, Media selection, Communication Strategy and Plan, IMC program IMC Presentation on Dettol

IMC Presentation on Dettol

Sachin Chavan

 

A 10 step marketing plan for Swish Mouthwash10 step marketing plan carlos gonzaga

10 step marketing plan carlos gonzaga

Carlos Gonzaga

 

Full information with indexProject report on market share of Health drinks

Project report on market share of Health drinks

chirag236

 

new product launch new product launch

new product launch

Mayank Patel

 

Dettol promotional campaign

Dettol promotional campaign

Market Men Events Pvt Ltd

 

Tendances (17)

Product Launching Presentation

Product Launching Presentation

 

4p's of marketing of Horlicks- A marketing management project

4p's of marketing of Horlicks- A marketing management project

 

Dettolimc hilal mir kanterbugh gund

Dettolimc hilal mir kanterbugh gund

 

Marketing plan of Unilever Bangladesh | Marketing plan (LUX)

Marketing plan of Unilever Bangladesh | Marketing plan (LUX)

 

Zack Ross - Scope- Zack Ross ©2010

Zack Ross - Scope- Zack Ross ©2010

 

Marketing plan of Unilever Bangladesh

Marketing plan of Unilever Bangladesh

 

Unilever Bangladesh Ltd.

Unilever Bangladesh Ltd.

 

Savlon Brand management

Savlon Brand management

 

RB Clearasil Makeup: Marketing Plan

RB Clearasil Makeup: Marketing Plan

 

Marketing Mix Analysis on Unilever

Marketing Mix Analysis on Unilever

 

Marketing Plan #Unilever

Marketing Plan #Unilever

 

P&G - Touching Lives, Improving Life

P&G - Touching Lives, Improving Life

 

IMC Presentation on Dettol

IMC Presentation on Dettol

 

10 step marketing plan carlos gonzaga

10 step marketing plan carlos gonzaga

 

Project report on market share of Health drinks

Project report on market share of Health drinks

 

new product launch

new product launch

 

Dettol promotional campaign

Dettol promotional campaign

 

En vedette

a presentation on Hand sanitizers industry in india Hand sanitizers

Hand sanitizers

Umesh Soni

 

Marketing Research & Project Dettol personal careMarket Research

Market Research

Arun Khedwal

 

An overview about dettol company and about the dettol antiseptic liquid.Dettol -brand management

Dettol -brand management

vikkeysanchethi

 

Consumer behaviour Presentation: Dettol

Consumer behaviour Presentation: Dettol

iSaaurabh

 

Case Study DettolDettol

Dettol

Dr-Faraz Alam

 

Dettol marketing in detail segmenting positioning targeting pricing promotion packaging etcDettol marketing

Dettol marketing

Dhir Karania

 

En vedette (6)

Hand sanitizers

Hand sanitizers

 

Market Research

Market Research

 

Dettol -brand management

Dettol -brand management

 

Consumer behaviour Presentation: Dettol

Consumer behaviour Presentation: Dettol

 

Dettol

Dettol

 

Dettol marketing

Dettol marketing

 

Similaire à Company

Pharmaceutical Management: Product mixPharmaceutical Management: Product mix

Pharmaceutical Management: Product mix

Carmela Alonzo

 

PPT includes detail about topic product decisionChapter 3 product decision.pptx

Chapter 3 product decision.pptx

Ankita931913

 

product,line,legth,widthproduct mix.pptx

product mix.pptx

reenu40

 

Marketing plan for Mosquitos repelent Marketing plan

Marketing plan

Md. Ali Ridwan

 

Marketing plan of Unilever Bangladesh. Made by the students of Z.H. Sikder University of Science & Technology.Marketing plan of Unilever Bangladesh

Marketing plan of Unilever Bangladesh

Bijoy92

 

A survey was conducted with the help of a questionnaire to study the Response of chemists, doctors and customers towards the company’s product.product marketing and promotion

product marketing and promotion

Jasleen Sabharwal

 

New Product LaunchPakiza Unani marketing strategy plan

Pakiza Unani marketing strategy plan

iTensia Technologies Pvt Ltd Pune

 

Mm pantene final

Mm pantene final

Ansumali Behera

 

First part Begin with a brief narrative description how the plan budget will achieve profitability. Part two Gaining approval from the company leadership often depends on the allocation of the marketing plan budget. Show that you know how to spend it wisely. B2C Objective: Become preferred brand and to increase customer loyalty to our product lines amongst: · Young Adults (business/career builders) · Children · Young Families Goals: Tactics: Budget: Timetable: Responsibilities: 1) increasing market penetration to 80% 1. Increase the number of direct sales force and in-house sales personnel who support the retail channels by 20% 2. Increase b2c advertising by 10% each 3. Lower the prices of cold medicine and make it affordable to the target groups 1. $25M 2. 39M 3. N/A Christopher Anita Yasser 2) increase usage of cold medicine to 3.0 bottles/period among the preference groups 1. Offer volume discounts of 15-40% of the manufacturer’s suggested retail price and promotional allowance of 10-20 percent 2. Spend $20 million dollars on all round's advertising campaign, mainly for commercials aired on network television. 3. Increase competitive advertising budgets 1. 35M 2. $20M 3. 39M Yasser Mohammed Anita 3) increase the demand for cold medicine 1. Reviewing and tracking competitors’ marketing mix decisions, performance, and resources 2. Understanding what benefits the customer is seeking, how they learn about products, what their motivation for purchasing is, where they buy the product, what they consider when choosing a product, and the like 3. Determine the current and future size of the market in units and dollars through market research n/a N/a 2. $100,000 Mohammed Anita Christopher B2B Objective: Claim a larger market share over specific channels with shelving · Supermarkets · Pharmacies Goals: Tactics: Budget: Timetable: Responsibilities: 1) increase gross margin of All round from $145.3 million, to $172.3 million. 1. Reduce advertising and promotional expenses 2. Minimize sales force and administrative costs 3. Reduce the purchasing of marketing research 1. 24M 2. 5M 3. 10M 2) Outshine the competitors in the industry like supermarkets and pharmacies 1. Understanding the dynamics of market competition 2. Discern competitors’ strategies 3. Changing the advertising decisions to increase the market share. 1. n/a 2. n/a 3. n/a 3) to maintain long-term profitability and market share in an increasingly competitive and changing environment 1. Embrace skillful marketing which will be pivotal to the long-term success of all-star brands. 2. Assign each member separate assignments, but all are concerned with the performance of the Allround brand and any new brands that might be forthcoming. 3. Make proper decisions in the areas of product choice, distrib ...First partBegin with a brief narrative description how the plan .docx

First partBegin with a brief narrative description how the plan .docx

voversbyobersby

 

Bioskin

Bioskin

DiggyDigital

 

OJAS offers a comprehensive suite of medical writing services to support marketing strategies. Driven with spirit to grow and with extensive experience in medical communication solutions, we provide innovative and customized platform to the clients, helping them to engage their customers beyond regular marketing promotions. Our pursuit is on a daily basis for innovation in solution to your medical communications strategies.Ojas Medicom Solutions

Ojas Medicom Solutions

ojasmedcom

 

Top pharma company in chandigarh - how to start your own pharma business by Innovexia SEO Team.slideshow-innvoexia.pdf

slideshow-innvoexia.pdf

webtechleads123

 

Issue : Scope Lack of Product DifferentiationProcter & Gamble, Inc (Mouthwash Brand, Scope) Study Case

Procter & Gamble, Inc (Mouthwash Brand, Scope) Study Case

najihahsapawi

 

2.2.4 Customer Needs – Possible Segmenting Dimensions Dr. Hardy asked her staff to generate a list of possible customer needs as they related to veterinary services. She understood that the clinic should not try to meet all customer needs, but wanted to know what the staff believed were customer needs. The following list includes customer needs that were identified – but were not chosen as needs that HVC would try to address. · Low costs/low prices · While this might appeal to a limited set of customers, the clinic’s traditional emphasis on care and taking time with owners and pets makes it difficult to be profitable while also offering low prices. This option also is not consistent with current screening criteria. · Mobile clinic – visiting pets at their owners’ homes · Competitors provide this service. · While this would fit with the clinic’s goal of compassionate, personal care, would sacrifice the ability to provide good care to more customers at the clinic. · Add services for large animals · Another vet could be hired to provide these services (Dr. Hardy does not have this specialty), but most of current customers do not have these needs and the current facility does not fit well with providing good service to large animals. · Convenient location · Moving to a new location in the short run is not practical. A new location is being planned for and will be in the same general area so that it remains convenient to most customers. · Other options – such as adding a satellite office – were considered too costly. · The current location is convenient to the vast majority of current customers and allows some to fit in some shopping on the same trip. · Treatment of exotic animals · Some veterinarians specialize in the treatment of exotic animals. This requires additional training, which Dr. Hardy does not currently have. · The local market has very limited call for this need – given the small size of the market, the clinic chose not to address these needs directly but to make referrals to clinics that could provide these services. HVC feels that it can deliver on the following customer needs – and that these needs are consistent with its current screening criteria. · Compassionate treatment of animals · This is part of the current approach to the market and consistent with Dr. Hardy’s personal values. · While this is a customer need, customers only learn that HVC delivers on this need after visiting the clinic. Marketing communications do not emphasize this benefit of HVC’s services. · Compassionate treatment of owners · This is part of the current approach to the market and consistent with Dr. Hardy’s personal values. · While this is a customer need, customers only learn that HVC delivers on this need after visiting the clinic. Marketing communications do not emphasize this benefit of HVC’s services. · High quality medical care · This also fits with the current approach and facilities. Over the last few years the clinic has invested in state-of-.2.2.4 Customer Needs – Possible Segmenting DimensionsDr. Hardy a.docx

2.2.4 Customer Needs – Possible Segmenting DimensionsDr. Hardy a.docx

eugeniadean34240

 

new product development in marketing Perfume Fragrance industry promotion of product launching of product new product launching report idea generation idea screening commercialization advertisements marketing mixNew product development report Marketing (perfume)

New product development report Marketing (perfume)

Umair Ijaz

 

The traditional pharmaceutical branding model is flawed strategically, tactically and financially. In this presentation we review the different branding models available to pharma with a focus on the disadvantages of the current pharma Brand as Product model Pharmaceutical Branding: Therapeutic Franchise / Range Brand Model

Pharmaceutical Branding: Therapeutic Franchise / Range Brand Model

David Delong

 

Marketing Strategy & Product Strategy for DaburMarketing strategy & Product Strategy for DABUR

Marketing strategy & Product Strategy for DABUR

Thomas Vermaelen

 

It's a new product plan in marketMarketing plan on a new product

Marketing plan on a new product

Jahangirnagar University

 

These slides describe marketing topic advertisement. I hope students get more benefits about it.Advertisement explanation in detail .pptx

Advertisement explanation in detail .pptx

UVAS

 

FMCG briefMarket overview for FMCG

Market overview for FMCG

Indrajeet Memane

 

Similaire à Company (20)

Pharmaceutical Management: Product mix

Pharmaceutical Management: Product mix

 

Chapter 3 product decision.pptx

Chapter 3 product decision.pptx

 

product mix.pptx

product mix.pptx

 

Marketing plan

Marketing plan

 

Marketing plan of Unilever Bangladesh

Marketing plan of Unilever Bangladesh

 

product marketing and promotion

product marketing and promotion

 

Pakiza Unani marketing strategy plan

Pakiza Unani marketing strategy plan

 

Mm pantene final

Mm pantene final

 

First partBegin with a brief narrative description how the plan .docx

First partBegin with a brief narrative description how the plan .docx

 

Bioskin

Bioskin

 

Ojas Medicom Solutions

Ojas Medicom Solutions

 

slideshow-innvoexia.pdf

slideshow-innvoexia.pdf

 

Procter & Gamble, Inc (Mouthwash Brand, Scope) Study Case

Procter & Gamble, Inc (Mouthwash Brand, Scope) Study Case

 

2.2.4 Customer Needs – Possible Segmenting DimensionsDr. Hardy a.docx

2.2.4 Customer Needs – Possible Segmenting DimensionsDr. Hardy a.docx

 

New product development report Marketing (perfume)

New product development report Marketing (perfume)

 

Pharmaceutical Branding: Therapeutic Franchise / Range Brand Model

Pharmaceutical Branding: Therapeutic Franchise / Range Brand Model

 

Marketing strategy & Product Strategy for DABUR

Marketing strategy & Product Strategy for DABUR

 

Marketing plan on a new product

Marketing plan on a new product

 

Advertisement explanation in detail .pptx

Advertisement explanation in detail .pptx

 

Market overview for FMCG

Market overview for FMCG