Presentation held at Open Mobile Summit in London. Subject is how the openOS changed the world of mobile and how new opportunities arise for MNOs and that there will be commoditization of OEMs.
24. youtube.com/
for more inspiration
TATmobileUI
Hampus Jakobsson | Co-Founder, TAT |@TATmobileUI
www.tat.se hampus@tat.se | twitter: @hajak
Notes de l'éditeur
since the creation of GSM we have had a constant, not always creative, tug of war between MNOs and handset manufacturers around the UI and device experience.
- apple taught the market and created the app behaviour
- google released a mature and free platform
since 2007 with the entry of Apple and Google, applications, services, and advanced content has become the new focus of the industry and shifted the focus and power of the industry. not to the new players, but to those who deliver the best content and experience.
Opportunity for MNOs to expose their own services, by owning the UI - first screen. But to avoid the consumer anger of 2007, MNOs have to value add - not constrain and control.
Opportunity for MNOs to expose their own services, by owning the UI - first screen. But to avoid the consumer anger of 2007, MNOs have to value add - not constrain and control.
Opportunity for MNOs to expose their own services, by owning the UI - first screen. But to avoid the consumer anger of 2007, MNOs have to value add - not constrain and control.
Opportunity for MNOs to expose their own services, by owning the UI - first screen. But to avoid the consumer anger of 2007, MNOs have to value add - not constrain and control.
Opportunity for MNOs to expose their own services, by owning the UI - first screen. But to avoid the consumer anger of 2007, MNOs have to value add - not constrain and control.
Opportunity for MNOs to expose their own services, by owning the UI - first screen. But to avoid the consumer anger of 2007, MNOs have to value add - not constrain and control.
Service compliance => commoditization as the market becomes more of a PC market.
android dellifies the market. which is scary for OEMs with higher ambitions, becauce DELL is happy to be DELL of Mobile, as well as ASUS, Acer, ... So what should a Sony Ericsson, Motorola, Samsung, LGE, and Nokia do?
“separate form from function”