A presentation at Malmö Högskola about User Driven Innovation. The presentations key take away is that there are three components; technical innovation (bad in my book), user centered (ok), and market centered (good).

1. user
driven
innov
ation
hampus jakobsson

2. Everybody
wants someone
else to create
their future

3. Innovation
creating
is
and
delivering
new value
customer

4. remember that
video
radio
killed the
store

5. inspiration
Buxton: Sketching User Experience
-
Wilmot & Carlson: Innovation: The Five Disciplines...
-
Christensen & Raynor: Innovator’s Solution
-
37 signals: Getting Real (http://gettingreal.37signals.com/toc.php)
-
Agile Development in general
-

6. establ
the
problems
center
ished lies in the
state of
being

7. establ
the
problems
center
ished lies in the
state of
being
think about business and
entrepreneurs less like corporate people
artists
and more like

8. .com
.edu

9. appliedthe theory
.com test
ROI
short sighted
.edu

10. appliedthe theory
.com test
ROI
short sighted
re-usable
experi
acad
mental
emic
.edu
research
long term

11. Our solution
(not the solution)
5.
4.
3.
2.
1.startup within the established
company

13. ideas mostly

14. die
ideas mostly

15. die
ideas mostly
because there
either
is

16. die
ideas mostly
no
because there
either
is

17. die
ideas mostly
no
because there
either
is
one stakeholder

18. die
ideas mostly
no
because there
either
is
one stakeholder
driving it

19. die
ideas mostly
no
because there
either
is
one stakeholder
driving it
or

20. die
ideas mostly
no
because there
either
is
one stakeholder
driving it
or
because there

21. die
ideas mostly
no
because there
either
is
one stakeholder
driving it
or
because there
are too

22. die
ideas mostly
no
because there
either
is
one stakeholder
driving it
or
because there
many
are too

23. die
ideas mostly
no
because there
either
is
one stakeholder
driving it
or
because there
many
are too
but most of all

24. die
ideas mostly
no
because there
either
is
one stakeholder
driving it
or
because there
many
are too
but most of all
because the person

25. die
ideas mostly
no
because there
either
is
one stakeholder
driving it
or
because there
many
are too
but most of all
because the person
driving the idea

26. die
ideas mostly
no
because there
either
is
one stakeholder
driving it
or
because there
many
are too
but most of all
because the person
driving the idea
don’t

27. die
ideas mostly
no
because there
either
is
one stakeholder
driving it
or
because there
many
are too
but most of all
because the person
driving the idea
don’t
believe

28. die
ideas mostly
no
because there
either
is
one stakeholder
driving it
or
because there
many
are too
but most of all
because the person
driving the idea
don’t
believe in it, or management

29. die
ideas mostly
no
because there
either
is
one stakeholder
driving it
or
because there
many
are too
but most of all
because the person
driving the idea
don’t
believe in it, or management
don’t

30. die
ideas mostly
no
because there
either
is
one stakeholder
driving it
or
because there
many
are too
but most of all
because the person
driving the idea
don’t
believe in it, or management
believe
don’t

31. die
ideas mostly
no
because there
either
is
one stakeholder
driving it
or
because there
many
are too
but most of all
because the person
driving the idea
don’t
believe in it, or management
believe
don’t
in him or her.

32. Our solution
(not the solution)
5.
4.
3.
2. idea champions
process to test
for the the idea
1.startup within the established
company

34. innovating towards

35. businesses is like
innovating towards

36. blackjack
businesses is like
innovating towards

37. innovating towards
blackjack
businesses is like
innovating towards

38. innovating towards
consumers is like
blackjack
businesses is like
innovating towards

39. roulette
innovating towards
consumers is like
blackjack
businesses is like
innovating towards

40. the solution is
roulette
innovating towards
consumers is like
blackjack
businesses is like
innovating towards

41. the solution is
roulette
baby steps
innovating towards
consumers is like
blackjack
businesses is like
innovating towards

42. the solution is
roulette
baby steps
innovating towards
consumers is like
blackjack
spend an hour on the vision
businesses is like
innovating towards

43. the solution is
roulette
baby steps
innovating towards
consumers is like
blackjack
spend an hour on the vision
and the rest of the time
businesses is like
innovating towards

44. the solution is
roulette
baby steps
innovating towards
consumers is like
blackjack
spend an hour on the vision
and the rest of the time
just
businesses is like
innovating towards

45. the solution is
roulette
baby steps
innovating towards
consumers is like
blackjack
spend an hour on the vision
and the rest of the time
just
do
businesses is like
innovating towards

46. the solution is
roulette
baby steps
innovating towards
consumers is like
blackjack
spend an hour on the vision
and the rest of the time
just
do
businesses is like
it
innovating towards

47. Tech Feasibility
Market Fit
Passion
User Experience

48. 3D EYE TRACKER

49. STEP1: EMERGING TECH
• Technology that will effect
user interfaces:
Touch screens
•
Motion & proximity sensors
•
Haptics, light and sound output
•
NFC
•
Physics modeling
•
Camera input and gestures
•
Location sensors (eg. GPS, compass)
•
Projectors & ultra high res
•
Flexible and stereoscopic screens
•
Intelligent fabrics
•
Biometrics
•
Nano materials
•

50. STEP2: SIMPLE PROTOTYPE
• Discussionwith potential parters
of how we could build it.
• Grades:
Consumer Experience: 2
Market Fit: 2
Technical Feasibility: 4
• Next step:
Create video concept to see if people will like it.
•
Paper prototype
2009-01-09

51. STEP3: VIDEO PROTOTYPE
• Video on YouTube with >100k
views and a lot of traction.
• Grades:
Consumer Experience: 7
Market Fit: 3
Technical Feasibility: 4
• Next step:
[TF] Higher fidelity prototypes
•
Video on YouTube
2009-02-11

52. idea#1
legend
tech
biz luv
user

53. 4
idea#1
2 6
2
legend
tech
biz luv
user

54. 4
idea#1
2 6
2
legend
tech
biz luv
user

55. 4
idea#1
2 6 two weeks
2
legend
tech
biz luv
user

56. 4 4
idea#1
2 3
6 7
two weeks
2 7
legend
tech
biz luv
user

57. 4 4
idea#1
2 3
6 7
two weeks
2 7
legend
tech
biz luv
user

58. 4 4
idea#1
2 3
6 7
two weeks two weeks
2 7
legend
tech
biz luv
user

59. 4 4 8
idea#1
2 3 5
6 7 7
two weeks two weeks
2 7 7
legend
tech
biz luv
user

60. 4 4 8
idea#1
2 3 5
6 7 7
two weeks two weeks
2 7 7
legend
tech
idea#2
biz luv
user

61. 4 4 8
idea#1
2 3 5
6 7 7
two weeks two weeks
2 7 7
7 legend
tech
5
idea#2
3 biz luv
6
user

62. 4 4 8
idea#1
2 3 5
6 7 7
two weeks two weeks
2 7 7
7 legend
tech
5
idea#2
3 biz luv
6
user

63. 4 4 8
idea#1
2 3 5
6 7 7
two weeks two weeks
2 7 7
7 legend
tech
5
idea#2
3 biz luv
6
user

64. Our solution
(not the solution)
5.
4.
3. iterate weak
process on
to parts
the
2. idea champions
process to test
for the the idea
1.startup within the established
company

65. phases
have different
characteristics

66. phases
have different
characteristics
se
ed

67. phases
have different
characteristics
se
ed
pro
tot
ype

68. phases
have different
characteristics
se
ed
pro
tot
ype
inc
ub
atio
n

69. phases
have different
characteristics
se
ed
pro
tot
ype
inc
ub
atio
n
pro
du
ct

70. phases have different
characteristics
and need
leaders
different
se
ed
pro
tot
ype
inc
ub
atio
n
pro
du
ct

71. phases have different
characteristics
and need
leaders
different
se
ed novator
pro in
tot
ype
inc
ub
atio
n
pro
du
ct

72. phases have different
characteristics
and need
leaders
different
se
ed novator
pro in
tot
ype epreneur
inc ntr
e
ub
atio
n
pro
du
ct

73. phases have different
characteristics
and need
leaders
different
se
ed novator
pro in
tot
ype epreneur
inc ntr
e
ub
atio
n leader
pro
du
ct

74. phases have different
characteristics
and need
leaders
different
se
ed novator
pro in
tot
ype epreneur
inc ntr
e
ub
atio
n leader
pro
du er
ctmanag

75. Our solution
(not the solution)
5.
4. stages high to understand
level how to treat the idea
3. iterate weak
process on
to points
the
2. idea champions
process to test
for the the idea
1.startup within the established
company

76. no ideaindependent of
but at the end
team or quality
of the day
gets anywhere
without
time love
massive of
spent
on it
and

77. Our solution
(not the solution)
5. love only work with
ideas we totally
4. stages high to understand
level how to treat the idea
3. iterate weak
process on
to points
the
2. idea champions
process to test
for the the idea
1.startup within the established
company

78. questions?
comments?
coffee?
hampus@tat.se