Will mobile kill the radio store
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Presentation for Radiodays EUROPE.
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Will mobile kill the radio store
- 1. Radiodays Europe 2011 Will mobile kill the radio store? Hampus Jakobsson @hajak hampus.jakobsson@gmail.com
- 2. Rate of worlds population with mobile phones 24% 76%
- 3. Units sold 2010 350 million 1.4 billion
- 5. Average time till reported lost 1560 mins 68 mins
- 6. Units in use 2.25 billion 4.6 billion
- 7. and mobile is PERSONAL
- 9. Rate of Europe’s population over 13 listening to music on mobile phones 25% 75%
- 10. And worst of all - more than twice as many take pictures! 25% 43% 57% 75% Rate of Europe’s population over 13 taking picture with mobile phones
- 11. Why are not more listening to music?
- 12. Possible reason #1: Too hard to access or use
- 13. The “Apple lesson” Ease of use > Features >
- 14. The “Amazon lesson” Number of clicks count How much did Amazon make Q: more in a year by removing one button in the purchase flow? $300 million A: (an increase of 45%)
- 15. Could radio be more in snippets? searchable? linkable? discoverable?
- 16. Possible reason #2: Not engaging enough
- 17. What is enagaging? 200 million mins / day
- 18. Just for comparision 600 million mins in total
- 19. Could radio be more social? easy to share? something you could “master”?
- 20. How do we turn radio into Angry Birds or YouTube? @hajak hampus.jakobsson@gmail.com slideshare.net/hajak