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Design social networking campaign

University of Hertfordshire
Senior Lecturer and Digital Adviser à University of Hertfordshire
27 Nov 2013••
Design social networking campaign
Design social networking campaign
Design social networking campaign
Design social networking campaign
Design social networking campaign
Design social networking campaign
Design social networking campaign
Design social networking campaign
Design social networking campaign
Design social networking campaign
Design social networking campaign
Design social networking campaign

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Design social networking campaign

27 Nov 2013••
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Quick steps in designing social networking campaign and viral pieces of content.

University of Hertfordshire
Senior Lecturer and Digital Adviser à University of Hertfordshire
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Publicité
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Design social networking campaign

  1. You SHARE! Hajrë Dec 2013
  2. +Viral Piece  Social Campaign 4-5 members < 10 min
  3. Understand your customers Define your goals Select appropriate social channels Identify your resources Interact, engage and educate your users Introduce services/offers to your users
  4. Monitoring....
  5. Metrics HootSuite Influence √ Topsy √ ReFollow √ √ √ √ √ Followers Pins Social Mention √ Keyword analysis ReTweets Sprout Social √ √ √ Hashtags Fans √ Click-throughs √ √ √ √ √ √ Mobile apps √ √ √ Schedule Features √ √ Social Networks √ √ Cost - - - √ - -
  6. Your TASK
  7. What? Where? Why? When? How?
  8. Going VIRAL
  9. Alarm Passion Trust Prestige Power Mystique Rebellion
  10. Start Planning Understand your audience Where your customers hangout Define types of messages and the best medium Establish types of interests your messages will trigger Create and publish your content as planned Measure outcome (social monitoring tools)
  11. Volvo Trucks - The Epic Split feat. Van Damme
  12. Good LUCK! @hajra
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