6. reachingstudents
25,000,000 Americans
between the ages of 12-17
97% online once a week;
88% online several times a day
87% of 14-17 year olds,
or nearly 15,000,000 students,
own a cellphone.*
*2011 Pew Internet & American Life Project
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7. Average
their challenge
teen spends over
7 hours a day with
various digital
devices And
sends over
3,000 texts/
Sees 1,800 month
brand images and
ads every day
“We know where to go to get useless
information, but where do we go to get
useful information?”
-- Marcus, Age 17
7
9. Finding Extra
College Peer
School a Curricular
Access Pressures
Job Activities
Reality: the information students need
is in too many disconnected silos.
9
10. reachingstudents
What Doesn’t Work What Works
1975 called. Two Main Sources of
Only 6% of
It wants it’s Information:
teens use
PA system Texting & Social
email daily.
back. Networks
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14. STUDENT first
Users Receive Info Based On...
School Special Interests
Music
Grade Sports
Age Performing arts
Leadership
Gender Jobs
Ethnicity & Heritage College info
Out of school opportunities
College Goals
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16. Chime in
Chime-In gives teens a
Voice & Vote on issues
and topics relevant to
their life.
A daily “pulse check” that
helps schools better
monitor culture and climate.
16
17. Channels
Drama-free and bully-free
Safeguards boundaries
Attributes
Targeted messaging
Polling
Direct messaging
Verified Student Users
Youth Engaging
Academic info
Ad-free
Job and internship listings
Demographic data analysis
17
18. core benefits
For Schools:
Ability to “narrowcast” information to students
Real time social-emotional data via Chime In
Makes it easy to connect students
with community partners
18
19. core benefits
For Community Partners:
Easily disseminate information
Real time data on student
needs and interests
Interactive, hyper-personalized messaging
Strengthen connectivity with schools
19
20. core Benefits
For Students:
“Signal-to-Noise”
Know Your Classmates
Private, Secure, & Drama Free
One place that brings it all together
20
21. WhyZeumo
“If you want to be relevant in a young
person’s world, you don’t have a
choice on whether you’re going to
DO social media, the question
is how well will you do it.”-- Erik Qualman
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