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1
A hyper-personalized
 communication and
  engagement hub
    for schools.


                       2
OurGoal
            f ul
    h elp
Connect teens with
Information
&
Opportunities




                     3
Through the power of

Social,
local,
Mobile.


                       4
Why Zeumo?

             5
reachingstudents
                                                25,000,000 Americans
                                              between the ages of 12-17

                                           97% online once a week;
                                         88% online several times a day

                                                 87% of 14-17 year olds,
                                             or nearly 15,000,000 students,
                                                   own a cellphone.*

*2011 Pew Internet & American Life Project


                                                                              6
Average
              their challenge
 teen spends over
7 hours a day with
   various digital
      devices                                   And
                                            sends over
                                            3,000 texts/
        Sees 1,800                             month
     brand images and
       ads every day


       “We know where to go to get useless
      information, but where do we go to get
               useful information?”
                        -- Marcus, Age 17
                                                           7
information SILOS




                    8
Finding                           Extra
                       College     Peer
    School      a                            Curricular
                       Access    Pressures
               Job                           Activities




Reality: the information students need
  is in too many disconnected silos.
                                                          9
reachingstudents
 What Doesn’t Work                What Works




               1975 called.    Two Main Sources of
Only 6% of
               It wants it’s       Information:
 teens use
                PA system        Texting & Social
email daily.
                   back.             Networks
                                                     10
Welcome to
    ZEUMO

             11
little
                after the
 .S.: N amed                 god
P                     reek
        n anc  ient G
know                chno logy.
      f mo  bile te
    o

                                    12
What
  Makes
   Zeumo
Different?
             13
STUDENT first
    Users Receive Info Based On...

      School             Special Interests
                                 Music
       Grade                     Sports
        Age                 Performing arts
                               Leadership
      Gender                      Jobs
Ethnicity & Heritage           College info
                       Out of school opportunities
   College Goals


                                                     14
CONTENT feeds

SCHOOL NEWS       CLUBS               teams             Do Good




        COLLEGE                               BRAIN BREAK
                          COMMUNITY


                                                                  15
Chime in
 Chime-In gives teens a
Voice & Vote on issues
  and topics relevant to
                their life.

A daily “pulse check” that
        helps schools better
monitor culture and climate.


                                          16
Channels



             Drama-free and bully-free
               Safeguards boundaries
Attributes




                  Targeted messaging

                               Polling

                     Direct messaging

                Verified Student Users

                       Youth Engaging

                        Academic info
                              Ad-free

         Job and internship listings

        Demographic data analysis

                                                    17
core benefits
              For Schools:

Ability to “narrowcast” information to students

 Real time social-emotional data via Chime In

      Makes it easy to connect students
         with community partners




                                                  18
core benefits
     For Community Partners:
     Easily disseminate information

        Real time data on student
          needs and interests

Interactive, hyper-personalized messaging

  Strengthen connectivity with schools

                                            19
core Benefits
        For Students:
         “Signal-to-Noise”

      Know Your Classmates

  Private, Secure, & Drama Free

One place that brings it all together


                                        20
WhyZeumo
“If you want to be relevant in a young
person’s world, you don’t have a
choice on whether you’re going to
DO social media, the question
is how well will you do it.”-- Erik Qualman




                                              21
22

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Zeumo Overivew

  • 1. 1
  • 2. A hyper-personalized communication and engagement hub for schools. 2
  • 3. OurGoal f ul h elp Connect teens with Information & Opportunities 3
  • 4. Through the power of Social, local, Mobile. 4
  • 6. reachingstudents 25,000,000 Americans between the ages of 12-17 97% online once a week; 88% online several times a day 87% of 14-17 year olds, or nearly 15,000,000 students, own a cellphone.* *2011 Pew Internet & American Life Project 6
  • 7. Average their challenge teen spends over 7 hours a day with various digital devices And sends over 3,000 texts/ Sees 1,800 month brand images and ads every day “We know where to go to get useless information, but where do we go to get useful information?” -- Marcus, Age 17 7
  • 9. Finding Extra College Peer School a Curricular Access Pressures Job Activities Reality: the information students need is in too many disconnected silos. 9
  • 10. reachingstudents What Doesn’t Work What Works 1975 called. Two Main Sources of Only 6% of It wants it’s Information: teens use PA system Texting & Social email daily. back. Networks 10
  • 11. Welcome to ZEUMO 11
  • 12. little after the .S.: N amed god P reek n anc ient G know chno logy. f mo bile te o 12
  • 13. What Makes Zeumo Different? 13
  • 14. STUDENT first Users Receive Info Based On... School Special Interests Music Grade Sports Age Performing arts Leadership Gender Jobs Ethnicity & Heritage College info Out of school opportunities College Goals 14
  • 15. CONTENT feeds SCHOOL NEWS CLUBS teams Do Good COLLEGE BRAIN BREAK COMMUNITY 15
  • 16. Chime in Chime-In gives teens a Voice & Vote on issues and topics relevant to their life. A daily “pulse check” that helps schools better monitor culture and climate. 16
  • 17. Channels Drama-free and bully-free Safeguards boundaries Attributes Targeted messaging Polling Direct messaging Verified Student Users Youth Engaging Academic info Ad-free Job and internship listings Demographic data analysis 17
  • 18. core benefits For Schools: Ability to “narrowcast” information to students Real time social-emotional data via Chime In Makes it easy to connect students with community partners 18
  • 19. core benefits For Community Partners: Easily disseminate information Real time data on student needs and interests Interactive, hyper-personalized messaging Strengthen connectivity with schools 19
  • 20. core Benefits For Students: “Signal-to-Noise” Know Your Classmates Private, Secure, & Drama Free One place that brings it all together 20
  • 21. WhyZeumo “If you want to be relevant in a young person’s world, you don’t have a choice on whether you’re going to DO social media, the question is how well will you do it.”-- Erik Qualman 21
  • 22. 22