Google Knows Best - A Discussion of SEO Best Practices and How to Use Them
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Now that you know what SEO is all about, what's the next step? This webinar talk about the actual changes typical SEO companies make to your website - the implementation of what are called "SEO Best Practices." We talk about the various on-page code elements that are important to search engines, and briefly discuss short tail keywords vs. long tail keywords to drive traffic to a website.
![Who We Are Hall Web Services www.hallme.com 10+ Years in Business Over 80 Search Marketing Clients 98% of Customers "Very Satisfied" Kasi Gajtkowski Organic Search Specialist [email_address]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Google Knows Best - A Discussion of SEO Best Practices and How to Use Them
- 1. K n o w s B e s t A Discussion of SEO Best Practices and How to Use Them Hall Web Services
- 2. Who We Are Hall Web Services www.hallme.com 10+ Years in Business Over 80 Search Marketing Clients 98% of Customers "Very Satisfied" Kasi Gajtkowski Organic Search Specialist [email_address]
- 3. Ask Us Questions! * Use GoToWebinar “Chat” or “Ask a Question” * Twitter with #SEOvision tag
- 5. How Does It Rank?
- 6. How Best Practices Work
- 9. Source Code of a Web Page
- 10. Title Tag
- 12. BAD TITLE TAG The title of this web page is: “Home – A WebsiteBuilder Website”
- 13. GOOD TITLE TAG The title of this web page is: “Maui Condos, Vacation Rental Villas, Hawaii Vacations”
- 14. GOOD VS. BAD TITLE TAG
- 17. Bad H1 Good H1 Maui Vacation Rentals, Condos, Hawaii Vacations Explore our beautiful Maui vacation rentals, condos... Welcome to our Vacation Site We specialize in vacations.
- 18. META Description Tag often appears here
- 20. Bad META Description Good META Description Welcome to our vacation website. We specialize in vacations. Vacation rentals in Maui including condos and vacation villas...
- 23. Bad Alt IMG Attribute Good Alt IMG Attribute “ Missing” Maui Vacation Rentals – Aloha Villa
- 26. Time for a Recap! Title Tag : - most important element - use 2-3 keywords - unique for each web page H1 Headline : - “heading” in content - use keywords - can be similar to title tag META Description : - description of web page - use keywords for web page- will be bold in search results META Keywords : - contains the keywords targeted on web page - I don't recommend using it (Google doesn't look at it) ALT Image Attribute : - text description of an image, use keywords - search engines & voice readers can process the text Longtail Keywords : - 3 to 5 words in length - drives less traffic but the searchers are more qualified