The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consultants

Frederick Greenhalgh Internet Marketing Manager [email_address] Who We Are Candi Huber Design Manager [email_address] Kyle Pouliot Inbound Marketing Specialist [email_address] Stephanie Spangler Sr. Product Marketing Manager, ACT! by Sage [email_address] Candace Farina Product Marketing Manager, ACT! by Sage [email_address]

Ask Questions! * Use GoToWebinar “Chat” or “Ask a Question” * Twitter with #ACTmakeover tag

Why Redesign a Website? ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit - http://computer.howstuffworks.com/discarded-old-computer.htm

What Should You Be Thinking About? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit - http://zenpundit.blogspot.com/2006_12_01_archive.html

The Process 1) Strategy 2) Planning 3) Research 4) Design 5) Development 6) Optimization 7) Testing 8) Launch!

User Conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit - http://safersrilanka.blogspot.com/2009_01_01_archive.html

Content - It IS King ,[object Object],[object Object],[object Object],[object Object],Photo Credit - http://www.faqs.org/photo-dict/phrase/420/crown.html

The SEO "Best Practices" ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So... Let's Makeover a Website

What Did We Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit - http://www.dreamstime.com/stock-photography-computer-programmer-image7304012

Content... Where Does All This Stuff Come From?!?! ACT! Online Community http ://community.act.com/sage ACT! Partner Site http ://partners.act.com

Leveraging the ACC Resources Provided by ACT! Product Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where Do I PUT This Stuff? ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit -http://thecrmconnection.com/

Results ,[object Object],[object Object],[object Object]

The Ongoing Process ,[object Object],[object Object],[object Object],[object Object],Photo Credit - http://www.cluelessdesigns.com/CD%20Website/SiteMaintenence.html

The Social Web Your Website is not an island Photo Credit - http://hugereviews.com/Movies/cast_away.htm

Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pros and Cons of Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit - http://craziestgadgets.com/tag/clock/ and http://blogger-dashboard.blogspot.com/2009_09_01_archive.html

Is a Social Media Strategy Right for You? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ ,[object Object],[object Object],[object Object],[object Object],[object Object]

Connect: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consultants

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The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consultants