Value Proposition canvas- Customer needs and pains
Navigating the Seas of Social Media
1. Lead, Follow or Get Out
of The web
Navigating The Seas of Social Media
By Hal Lublin
CMO, Social Media Marketing Institute
Director of Social Media - Prodegé, LLC
Director of Programming, SMCLA
Philadelphian
Guy Who Enjoys Making Lists
16. Social Media
ENGAGE consumers
LISTEN to consumers so you can understand
what they want and need
Become a valued member of the
COMMUNITY
Establish expertise and EARN trust
A collection of websites that allow people to create & share content, engage in conversations and stay connected to one another.\n A set of powerful tools businesses can use to engage new clients, keep existing clients, earn trust and establish exper A collection of websites that allow people to create & share content, engage in conversations and stay connected to one another.\n A set of powerful tools businesses can use to engage new clients, keep existing clients, earn trust and establish expertise\n
A Fad\n A Magic Bullet\n A Sales Tool\n One Size Fits All\n
22% More Americans use Facebook than Google\n65+ Fastest growing demo, followed by 50-64\n66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.\n\n
22% More Americans use Facebook than Google\n65+ Fastest growing demo, followed by 50-64\n66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.\n\n
22% More Americans use Facebook than Google\n65+ Fastest growing demo, followed by 50-64\n66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.\n\n
22% More Americans use Facebook than Google\n65+ Fastest growing demo, followed by 50-64\n66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.\n\n
Too much noise\n \n
Annoying\n\n
Inconsistent\n
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Not only are they promoting themselves, they’re also offering hydration tips and sharing videos that entertain and appeal to the people that drink their water.\n
Jennifer \n
Let’s talk about the Hub and Spokes strategy - your hub is your homebase on-line - the place where you capture and convert customers - spoke is a touchpoint outside of your hub where you connect, engage, provide value, and ultimately lead people back to your hub.\n
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Can act as a home-base or a place where it’s OK to capture/convert Hub\n Bridge between Traditional & New Media\n Encouraging Comments/Feedback creates a sense of ownership and community for the reader\n High Hurdles/High Rewards\n Don’t just put out content; have a personality!\n
SOCIAL network - people don’t want advertisements or sales pitches\n Business Pages & Groups allow you to connect with communities or give communities a home\n Excellent relationship management tool\n Changes often, so can be a dangerous hub\n
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Twitter\n Micro-Blog - posts are 140 characters or less\n Great for initiating conversations and relationships\n Number of Followers is NOT as important as QUALITY\n People share pictures, links, news and opinion\n Can give a human face to a company\n
Twitter\n Micro-Blog - posts are 140 characters or less\n Great for initiating conversations and relationships\n Number of Followers is NOT as important as QUALITY\n People share pictures, links, news and opinion\n Can give a human face to a company\n
Twitter\n Micro-Blog - posts are 140 characters or less\n Great for initiating conversations and relationships\n Number of Followers is NOT as important as QUALITY\n People share pictures, links, news and opinion\n Can give a human face to a company\n
Twitter\n Micro-Blog - posts are 140 characters or less\n Great for initiating conversations and relationships\n Number of Followers is NOT as important as QUALITY\n People share pictures, links, news and opinion\n Can give a human face to a company\n
LinkedIn\n Formal, Business-Oriented Network\n Your Online Resumé\n Recommendations provide references and build reputation\n Can be used as a hiring/vetting tool\n Interaction through groups and “Answers”\n
LinkedIn\n Formal, Business-Oriented Network\n Your Online Resumé\n Recommendations provide references and build reputation\n Can be used as a hiring/vetting tool\n Interaction through groups and “Answers”\n
LinkedIn\n Formal, Business-Oriented Network\n Your Online Resumé\n Recommendations provide references and build reputation\n Can be used as a hiring/vetting tool\n Interaction through groups and “Answers”\n
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Don’t Feed the Trolls!\n\n
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Use google alerts to monitor mentions of your company, competitors, key words and phrases related to your industry/service/product\n
Use google alerts to monitor mentions of your company, competitors, key words and phrases related to your industry/service/product\n
Use google alerts to monitor mentions of your company, competitors, key words and phrases related to your industry/service/product\n
More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
What happens in Vegas goes on Facebook and Youtube and Twitter. Online is permanent. I could stream this live to the internet right now from my phone.\n
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Everybody wants to know the ROI of Social Media. We may not look at the dollars we bring in because social media isn’t a sales tool, but there are things we CAN measure. Clickthroughs on shared links. Views, Subscribers/Hits on a blog, linking information that tells us where people are getting to us from. But in a business setting, how about look at customer satisfaction? Cost reduction on the marketing side?\n\nLet’s look at it another way. What’s your return on ignoring? \n
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The internet is NOT the wild west.\nDon’t state opinion as fact\nQuote your sources\nGive credit!\n
Have a Goal. WHY do you want to use social media? To deepen your relationship with your audience? Extend customer service? Crowdsource? Create stronger channels for customer feedback? The decision is yours, and you can’t really figure out what to measure until you know what you’re trying to achieve.\n
Honestly assess where you are. What do you do well? What are problem areas? Social media allows you to share your “awesome” with everyone, but it can also expose weaknesses. \n
Social Media doesn’t exist on an island. Your current marketing needs to inform your social media efforts, and in turn your social media efforts will influence your traditional marketing.\n
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Tweet-ups. Social media club. If you don’t see a group, start one.\n
