This document shares some simple but effective techniques on internet marketing. Dokumen ini menyenaraikan teknik dan strategi pemasaran internet, khususnya untuk SME.

1. Internet Sebagai Platform Pemasaran

2. Apa pentingnya Internet?

3. Apa pentingnya Internet?
The Internet users
in Malaysia was
last reported at
15705762.40 in
2010, according to
a World Bank
report released in
2011.

4. Statistik Pengguna Facebook
• From January
2011 to
December
2011, the
Facebook user
base has been
growing at an
average rate of
26%.
• Currently, there
are 12189060
Facebook users
in the
Malaysia, which
makes it #17 in
the ranking

5. Statistik E-Commerce Malaysia

6. Statistik E-Commerce Malaysia

7. Memahami Penggunaan Internet

8. Memahami Penggunaan Internet

9. Memahami Penggunaan Internet

10. Memahami Penggunaan Internet

11. Apa dia pemasaran Internet?
• Salah satu kaedah pemasaran bagi produk atau
perkhidmatan dengan menggunakan platform
Internet
• Maklumat pemasaran boleh disalurkan melalui
komputer dan alat-alat komunikasi mudah-alih
• Menggunakan pelbagai jenis aplikasi atau
platform seperti Foursquare, Google Places,
Direktori maya, dsb

12. Siapa yang sesuai pasarkan online ni?
• Semua jenis perniagaan, semua jenis peringkat
– Bidang runcit, makanan & minuman, pembuatan,
perkhidmatan, pelancongan dsb
• Sama ada pasaran setempat mahupun pasaran
serantau atau antarabangsa
– Gerai nasi campur di pasar malam
– Mak cik urut orang bersalin
– Spa kecantikan untuk pelancong dalam dan luar
negara
– Kilang sos untuk eksport

13. Apa jenis-jenis aplikasi yang boleh diguna?
• Google places
• Blogs
• Facebook FanPage
• Online classifieds
• Specialized portals
• Photo marketing
• Location Based Apps (e.g. Foursquare)
• Website

14. Google Places

15. Google Places

16. FourSquare

17. FourSquare

18. Blogs

19. Blogs

20. Facebook FanPage

21. Facebook Group

22. Online Classifieds

23. Online Classifieds

24. Photo Marketing

25. Photo Marketing

26. Portal Khusus

27. Portal Khusus

28. Website

29. Website

30. Apa strategi yang sesuai untuk saya?
• Untuk menentukan strategi yang sesuai, ada
dua aspek utama:
– Kajian mendalam tentang perniagaan masing-
masing
• Jenis perniagaan
• Pasaran sasaran dan latarbelakang pelanggan
• Kapasiti dan keupayaan (pengeluaran, penghantaran,
pembungkusan, khidmat sokongan, dsb)
– Kajian mendalam dan pemahaman setiap jenis
aplikasi dan peralatan maya
• Ciri-ciri dan fungsi-fungsi
• Profil dan latarbelakang pengguna

31. Strategi FB: Mak Andam

32. Strategi FB: Mak Andam

33. Strategi FB: Mak Andam

34. Strategi FB: Tadika

35. Strategi FB: Tadika

36. Macam mana saya nak mula?
• 1) Cara terbaik untuk mula memasarkan produk
dan perkhidmatan melalui aplikasi-aplikasi atas
talian ialah dengan mengambil langkah pertama
iaitu menjadi pengguna terlebih dahulu
• 2) Hadiri kelas atau kursus yang sesuai dan
khusus kepada apa yang kita hendak capai
• 3) Dapatkan pertolongan kawan-kawan, anak
atau saudara-mara yang ada pengetahuan
• 4) Menggunakan khidmat nasihat berbayar dari
konsultan dan perunding cara

37. Apa dia Google Get My Business Online?
• Google Get My Business Online (GMBO)
ialah suatu inisiatif dari Google dan
Kementerian Penerangan, SKMM,
.my Registry, SME Corp, iTrain
• Sebahagian dari usahasama untuk
meletakkan semua perniagaan di Malaysia
di Internet
• Percuma untuk 10,000 akaun yang pertama
• Nama Domain .com.my
• GoogleSiteBuilder – enjin membina website
yang mudah

38. Bagaimana Nak Daftar GMBO?
• Pergi ke www.getmybusinessonline.com.my

39. Enjin Laman Web

40. Enjin Laman Web

41. Daftar Nama Domain

42. Register Nama Domain

43. Register Nama Domain

44. Laman Web Contoh

45. CONTOH-CONTOH PENGGUNAAN
DAN IMPAK KEPADA PERNIAGAAN

46. Kedah – Restaurant/Cafe
• Nadia Arizany Thibroni (012-4141972)
• Company Name : Hot West Café Enterprise
• Nature of Business : Café
• Website : http://hotwestcafe.com.my
• Facebook : http://www.facebook.com/home.php?#!/hotwestcafe
• Feedback Input :
- Averages 2 enquiries on FB per week and has 253 fans.
- Receives an average of 5 phone enquiries per week,
2 enquiries leads to sales worth more than RM 2000.
- Enjoyed 20% increase in sales as more companies and
organisations booked for dinners and event.
The latest event was from Bank Rakyat.
- Most enquiries came from Kedah and KL.

47. Kedah – Restaurant/Cafe

48. Johor – Wedding Planner
• Shariffah Khatija Syed Abdullah (017-7330305)
• Company Name : Shas Bridal
• Nature of Business : Wedding Planner
• Website : www.pelamin.com.my
• Facebook : http://www.facebook.com/WeddingPlannerAtoZ
• Feedback Input :
– ~700 fans on Facebook Fan Page
– 2-3 enquiries per day (email, FB and phone call
– 90% of calls translates to sales
– Sales value > RM8000
– 60% increase in sales
– 90% of enquiries came from Johor
– FB updated daily
– +100 photos uploaded per month
– + 100 postings on kahwinmall.com over the last 3 months

49. Johor 1 – Wedding Planner

50. Johor – Tuition Centre
• Muhammad Raden Anwar (019-7884594)
• Company Name : Pusat Tuisyen Ad-Din
• Nature of Business : Education
• Website : www.tuisyenaddin.com.my
• Facebook : http://www.facebook.com/home.php?#!/Tuisyen.Addin
• Feedback Input :
– 1 enquiry on Facebook per week
– 83 fan on Facebook
– 15 email enquiries per week
– 15 phone enquiries per week
– 7 enquiries translates into sales
– > RM 6000.00
– 50% increase in sales since the start of online initiative
– Most enquiries from Johor
– Most clients found out about him through Google Search.
– 3 wall postings in Facebook per week
– 3 postings in free classified sites in the last 3 months

51. Johor 2 – Tuition Centre

52. Johor - Tourism
• Muhammad Faizal bin Aziz (012-7799324)
• Company Name : Wednesday Ditch Farm Resort
• Nature of Business : Tourism
• Website : www.wdf-resort.com.my
• Facebook : http://www.facebook.com/home.php?#!/WDFarmResort
• Feedback Input :
– 10 enquiries per week on FB
– 286 fans on FB fan Page
– 3 enquiries on FB translates into sales worth more than RM 5000
– 3 enquiries through emails
– < 10 phone enquiries
– 2 phone enquiries translates into sales worth > RM 5000
– 40% increase in sales
– Most enquiries from Johor, KL, Kedah and Singapore
– Also organize Horse endurance tournament and wedding ceremonies
– 2 wall posting on FB per week with 3 images uploaded per month and 5
replies per week

53. Johor - Tourism

54. Johor 2 - Canopy
• Nor Hamizah Md Hamdani (012-7660864)
• Company Name : Jabat Mutlak Sdn. Bhd.
• Nature of Business : Canopy (Rental & Sales)
• Website : www.wahahillscanopy.com.my
• Facebook : http://www.facebook.com/home.php?#!/WahaHillsCanopy
• Feedback Input :
– 3 enquiries on FB per week with 138 fans.
– Receives 10 email enquiries, of which 3 translates into sales worth more than
RM 10,000
– Also receives 10 phone enquiries per week. To date 7 enquiries have lead to
sales worth more than RM 5000.
– Enjoyed 60% increase in sales. Almost immediate increase since starting online
initiative.
– Most enquiries came from Johor and KL
– Averages 2 wall posting per week and 2 photos uploaded per month. On
average, she sent 5 replies per week.
– 3 postings on free classified sites and 2 photos uploaded on photo-sharing
portals in the past 3 months

55. Johor 2 - Canopy