1. we think
outside
Hamilton Partners

2. who we are
& what we do

3. years
for over18
focused on ROI-based
we’ve been
marketing.

4. We’re
all about results
positive ROI on HP programs for 10 years running
★
award-winning Microsoft programs achieved 135% of goal
★
$200+ million in sales for new Radioshack brands
★

5. we believe
that marketing isn’t just about selling,
it’s about serving.

6. In 1996 we started working on HP inkjet supplies.
we didn’t
push ink.

7. we created
Idea Kits
and improved the quality
of someone’s life

8. and their
business

9. we didn’t promise
a benefit.
We delivered one.

10. you have
we noticed
an Exstream benefit
Communications with a customer aren’t
about a company. They are the company.

11. show and tell
some examples

12. how to make
an impression
when you’re not #1
the ARMA Show
★
HP new to records management industry
★
scanning can be vanilla
★

13. make
a point
63% of cards brought in to win
★
product information pre-loaded on usb
★

15. lost
getting
in the clutter?
largest REALTORS’ show
★
held in new orleans
★

16. be resourceful
map of show / map of new orleans
★
chance to win laptop bag
★
mardi gras beads
★

17. “i used the map to get
the booth and to
to
get around town”

18. How do you get people
to switch from Quicken?

19. once
they try,
they buy.

20. timely emails prevail

21. timely emails prevail

22. timely emails prevail

23. Results
purchase intent rose from 13% to 47%
★
program ROI 35% above goals
★

24. HP has rules.
We bend them.

25. We make the tools
work harder
14% open rate
★
★ 2% click-through rate
(vs. 0.3% for prior design)

26. we bring
unexpected
solutions, too

27. hp
has a very large,
deep website

28. website traffic requires a
media
expense.

29. push
What if you could
content
the most compelling
each day out to customers
bite-size
in a form?

30. What if it was
free to distribute?
via your website
★
★ easy to download
★ email to registered customers

31. Help small business
with marketing
tips & templates
★
★ expert advice
★ special offers

32. Experience
with Enterprise

33. we get
vertical
grasp of your audience
★
★ cost effective
★ responsive

34. our in-house services
Multimedia production
Editing & video production
Music scoring & mixing
Location & tabletop digital photography
Content development
Programming
3D modeling
Digital print production & color proofing

35. Hamilton Partners
How can we help you increase ROI for Exstream?