1. Facebook For Business

2. Facebook For Business How to set up a Facebook business page How to edit your page How to get people to Like your page Some handy applications Anything else?

3. Look At The Stats! World Over 500,000,000 Facebook users worldwide 50% of these are active daily Average user has 130 friends 150,000,000 access Facebook through a mobile device 30 Billion pieces of content shared every month Facebook –2010

4. Look At The Stats! Ireland 1,418,100 Facebook users in Ireland 847,000 are active daily 73% penetration of the online community 55% Male / 45% Female 91% are over 18 years of age Aoife Porter Bua Marketing – April 2010

5. All About Facebook Setting up your account www.facebook.com or www.facebook.com/pages/create.php

6. Setting Up Your Page

7. Setting Up Your Page

8. Setting Up Your Page

9. Setting Up Your Page Upgrade Your Page www.facebook.com/pages/status

10. Setting Up Your Page

11. Setting Up Your Page

12. Setting Up Your Page Create a temporary URL using bit.ly When you have 25 Likes: www.facebook.com/username Logo can be as big as 200px x 600px

13. Getting People To LikeYour Page Suggest to friends Add buttons to your website or blog

14. Getting People To LikeYour Page

15. Getting People To LikeYour Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it

16. Getting People To LikeYour Page

17. Getting People To LikeYour Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it Provide valuable content

18. Getting People To LikeYour Page

19. Getting People To LikeYour Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it Provide valuable content Encourage interaction

20. Getting People To LikeYour Page

21. What to post Link to sites that will interest your target market

22. What to post

23. What to post Link to sites that will interest your target market Import your blog

24. What to post

25. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook

26. What to post

27. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook Canvass opinion – create polls

28. Notes application to run poll Photos to run poll What to post

29. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook Canvass opinion – create polls Encourage your community to share

30. What to post

31. Handy FacebookApplications Notes – blog using Facebook Slideshare – Share presentations like this one Wildfire – Run contests within the Facebook rules (premium) Networked Blogs – Feed your blog to your Facebook page RSS Graffiti – Import YouTube and Blog Feeds Twitter – Allow Facebook to update Twitter

32. How To Add Apps

33. How To Add Apps

34. Facebook Etiquette Don’t post too often! Linking Twitter stream to Facebook can be overload Be Honest Respond to comments

35. Measuring Short links - measure click thrus Measure interactions ‘Likes’ & comments Insights The number of people who ‘Like your page’

36. If you get stuck Email me: amanda@spiderworking.com Phone me: 01 442 9410 Skype me: spiderworking.com Get these slides: www.facebook.com/spiderworking