1. Facebook & Twitter for Business Amanda Webb

3. Customer Reviews

4. Forums

5. Facebook

6. Twitter

7. Linkedin

8. YouTube

9. Flickr

10. Newsletters

11. Social Media Newsrooms

13. Good for SEO

14. Establishes you as an expert

15. Nurtures relationships with customers= MORE SALES 

17. Open to attack from ‘enemies’

18. Unable to have complete control of your message

20. 50% of these log on at least once a day

21. Average user is connected to 60 pages, groups or events

23. 847,000 of these log in everyday

24. 83% log in at least once a week.

25. 73% penetration of the online population

26. 55 % of users are Male 45% are Female

27. 27% of users are over 35 years of age

28. 35% of users are 25 - 34 years of age

30. 300,000 new users per day

31. 180 million unique visits a day

33. Case Studies – Garrendenny Lane Interiors Blog – January 2008 “40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.”

34. Case Studies – Garrendenny Lane Interiors Twitter – March 2009

35. Case Studies – Garrendenny Lane Interiors Facebook – September 2009

36. Case Studies – Garrendenny Lane Interiors Facebook & Twitter “…in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.” “I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ”

37. Case Studies – Garrendenny Lane Interiors Product of The Month

38. Case Studies – Garrendenny Lane Interiors Freebie Friday

39. Case Studies – Garrendenny Lane Interiors “A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded. Within 20 minutes, one was sold along with another product to a Facebook fan. I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.”

41. 82% of B2C marketers using social media

42. 32% of B2B marketers use social media daily

44. Case Studies – WhatsWhat.ie “Over the past year we have had on average 3 signups to the directory a week with the referrer as Twitter. They are free listings. We have had several companies take advantage of our €5 a month premium listings and have sold a few top ten slots too.”

45. Case Studies – WhatsWhat.ie “Whatswhat has found a sales person via Twitter and we are still on the look out for more plus I have made contact with someone who could be very important for our business through Twitter.”

46. Case Studies – WhatsWhat.ie Blog – September 2009

47. All About

48. Profile v Biz Page Personal Profile -V- Business Page

50. Value those who like your page

53. Value those who like your page

54. Analytics

55. Professional look

56. Customisation

57. Constant Contact

59. Create a temp URL: www.bit.ly or www.short.ie

60. 25 fans: www.facebook.com/username

64. Add Buttons to your website / blog

65. Include the url on all your printed matter

68. Add Buttons to your website / blog

69. Include the url on all your printed matter

70. Incentivise it

73. Add Buttons to your website / blog

74. Include the url on all your printed matter

75. Incentivise it

76. Provide good content

79. Slideshare – share presentations like this one!

80. Wildfire – for running contests

81. Networked Blogs

86. Import your blog

89. Import your blog

90. Create content specifically for Facebook

93. Import your blog

94. Create content specifically for Facebook

95. Canvas opinion – run polls

98. Don’t link your twitter stream into Facebook

99. Be honest!

102. Add button to website

103. Tweet interesting content

104. Have a contest

105. Add your url to all your printed material

109. Search for keywords relevant to your industry

110. Engage people in conversation

111. Follow people that your ‘influencers’ are following

113. How to speak twitter @ Symbol ”@stephenfry please don’t leave twitter we’d miss you immensely” ”I hope @stephenfry doesn’t leave twitter”

114. How to speak twitter RT - Retweet “GarrendennyLaneRT @Hamperlady: RT @Spiderworking: Competition: Got a twitter question? Tweet it to us using #smq,u cud win a €50 voucher for Spiderworking.com”

117. Keep it relevant

118. Keep it on topic

121. Whinging and moaning (unless it’s satirical)

122. Chitter Chatter

123. Complain about friends, family or workmates

126. All About

128. Schedule Tweets

129. Statistics

130. Feeding your blog to Twitter

132. Set up tweets in advance

133. Allocate a set amount of time every day to update your pages