Personal Information
Entreprise/Lieu de travail
Trichur Area, India India
Profession
Assistant Professor at Faculty of Management Studies and Research, Aligarh Muslim University
Secteur d’activité
Education
À propos
Dr VK Hamza is an Assistant Professor in the Marketing and Social Science Research area at Faculty of Management Studies and Research, Aligarh Muslim University. He started career as a Faculty member at Cochin University of Science and Technology and then shifted to Aligarh Muslim University as an Assistant Professor. He has completed MBA, MCom and MSc Psychology, and qualified UGC NET with JRF in Management and Commerce. Cochin University of Science and Technology (CUSAT) awarded him PhD in Business Management on December 2014. His research combines service quality and customer expectation, using both lab and field experiments to test insights from consumers’ behavioral changes in t...
Mots-clés
zxcdfsdf
word of mouth.
brand equity
perceived quality
brand loyalty
brand image
brand association
brand awareness
Tout plus
Personal Information
Entreprise/Lieu de travail
Trichur Area, India India
Profession
Assistant Professor at Faculty of Management Studies and Research, Aligarh Muslim University
Secteur d’activité
Education
À propos
Dr VK Hamza is an Assistant Professor in the Marketing and Social Science Research area at Faculty of Management Studies and Research, Aligarh Muslim University. He started career as a Faculty member at Cochin University of Science and Technology and then shifted to Aligarh Muslim University as an Assistant Professor. He has completed MBA, MCom and MSc Psychology, and qualified UGC NET with JRF in Management and Commerce. Cochin University of Science and Technology (CUSAT) awarded him PhD in Business Management on December 2014. His research combines service quality and customer expectation, using both lab and field experiments to test insights from consumers’ behavioral changes in t...
Mots-clés
zxcdfsdf
word of mouth.
brand equity
perceived quality
brand loyalty
brand image
brand association
brand awareness
Tout plus