Attributing Your Brand's PPC Success Accurately Across Platforms

•Télécharger en tant que PPTX, PDF•

0 j'aime•385 vues

In this webinar, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.

Marketing

– Run the world’s most popular PPC blog
and conference.
– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a
250% increase in their growth trajectory.
Who is Hanapin?

HQ: PORTSMOUTH
SAN DIEGO • ATLANTA
100+ CLIENTS
WORLDWIDE
EST. 2010
MEDIA AGNOSTIC
WINNERS
Red Herring 100 (Global)
AlwaysOn (Global)

6© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com
C3 Metrics
Leaders in TV & Digital measurement
John Dimling
Fmr Chairman & CEO, Nielsen
Jeffrey Silverman
Fmr President, DoubleClick
Jeff Greenfield
Founder, COO
Mark Hughes
Founder, CEO

7© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com
Leading Brands
Single Source of Cross-Channel Truth for Marketing & Finance
MARKETING CHANNELS:
DIGITAL - TV – RADIO – OOH – PRINT – MAGAZINE
PR – CONTENT – PRODUCT PLACEMENT
CONVERSION SOURCES:
ONLINE – APP - CALL CENTER – CRM –
BRICK & MORTOR
THE C3 DIFFERENCE:
SECURITY – 100% US BASED –
MACHINE LEARNING MODEL – 44% ROI
Additional Details:
C3 IS KNOWN FOR:
DATA ACCURACY – OFFLINE/TRADITIONAL
CAPABILITY – BEST IN PROGRAMATIC –
INTEGRATED VIEWABILITY + CROSS-DEVICE

Join the conversation
• Include the hashtag #thinkppc in
your Twitter tweets.
Or use the webinar question box to
send us questions.

Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

Attribution Awareness
Simplifying attribution using sports…
● How often is 1 player on a team the
result of a touchdown?
● Credit is given to the player that rolls
into the end zone.
● Occasional red zone score with no
plan.

Attribution Awareness
Supermarket impulse Buys….

Attribution Awareness
● Multiple touch points
● Cross channel
● Cross device
● Attribution modeling
Factors of attribution

Attribution Awareness
Attribution is a growing priority for marketers

Digital Attribution
Google is trying to simplify attribution online
● Last Click
● Time Decay
● Linear
● Position-Based
● First click
● Data-driven

17© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com
HOW DOES IT WORK?

18© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com
Sales Funnel

19© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com

20© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com
AVSR or ACPA

21© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com
HOW DOES THIS WORK WITH SEARCH?

22© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com

24© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com

25© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com

26© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com

27© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com

28© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com

29© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com
Top Half of Funnel “I need better
Car Insurance”
“My friend told me you
Could save me 15%”

30© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com
Bottom Half of Funnel

31© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com

Offers!
A. I’d like a free demo from C3 Metrics
B. Get an account analysis by the experts at
Hanapin (For accounts spending 15k+/month)
C. I’d like both
D. No Thanks!

#thinkppc
Thank you for attending our webinar!
#thinkppc
Contact Hanapin Directly: marketing@hanapinmarketing.com
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf

Contenu connexe

Plus de Hanapin Marketing

Google is Getting More Expensive - How to Get Around that with Better Audienc...

Hanapin Marketing

Investing in Brand Campaigns? Post-Click Experience is Key

Hanapin Marketing

The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to: Prioritize the various video marketing options Maximize the impact of video content with behavioral retargeting Track and optimize social video in marketing campaigns.

How to Maximize the Impact of Video Content with Retargeting

Hanapin Marketing

Machine Learning Tech You Could and Should Use Tomorrow

Hanapin Marketing

It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation. In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye. This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.

Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers

Hanapin Marketing

The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn: - Why post-click optimization is a need and how it leads to personalization - Common mistakes in today's post-click programs - Advice for providing relevant post-click experiences for ad programs

Building Optimised Post-Click Experiences

Hanapin Marketing

Keynote: Using Creativity in Advertising to Stay Ahead

Hanapin Marketing

Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.

Keynote: How to Supercharge Your PPC Career

Hanapin Marketing

First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign. In this session you will learn: - Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries - Reporting tips – how to get detailed insights into your ad extensions and what to draw from them - A script for automatically adding product-specific sitelinks to text ad campaigns

Ad Extensions as a Lever for Powerful Text Ads

Hanapin Marketing

Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence". To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations. The following questions will be tackled in this session: - Should account managers be worried about handing over control to automated bidding strategies - Which framework is required to use automated bidding strategies successfully? - Is there a substantial increase in performance that would make it imperative to use them?

Why You Should (Not) be Using Automated Bidding Strategies

Hanapin Marketing

Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest? Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following: - The Dos and Don'ts of marketing on Pinterest - When people start their search for major holidays, sports, Pride and fashion week events - What the mysterious CTR threshold is and how it can turbo charge your campaign - How to segment your campaign for the best results - Why you should stay away from the "One Tab" feature - Are you ready for the marketing nirvana that is Pinterest?

What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable

Hanapin Marketing

Data Driven Advertising

Hanapin Marketing

This session will cover three aspects of YouTube ads: 1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube. 2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords. 3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.

YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...

Hanapin Marketing

The Power of Offline Data, Online

Hanapin Marketing

Are you one of the many B2B businesses who doesn’t think Facebook marketing is an effective lead generation channel? If so, allow me to try and change your mind. In this session, Jennifer will discuss: - How reframing the awareness funnel upped our targeting game - Hacks that drastically improved our ad copy - Clever integrations that empowered Sales to focus their energy on leads that were most likely to convert Within 6 months of implementing these tactics, we saw a 417% increase in leads from Facebook, without sacrificing lead quality...or going broke.

How We Increased B2B Facebook Leads by Over 400% in 6 months - without going ...

Hanapin Marketing

Have your campaigns been reduced to Branded SEM and Retargeting because they're the only channels that "have a good ROAS?" Has your client or company obliterated branding in favor of "performance media?" Are you worried if affiliates are hurting or helping your brand? In this session, Aaron will review the interactions between channels like Display, Video SEM and Affiliate to understand how they interact with each other and how to make them greater than the sum of their parts. You'll leave this session with use cases and best practices for a robust multi channel strategies, and above all, a guide for how to get them approved by those who write the checks.

Transforming Multichannel Marketing into Omni-Channel

Hanapin Marketing

According to Instagram, 60% of users say that they learned about a product or service on the platform. At that rate, it’s worth a test, wouldn’t you say? Whether you work in B2B or B2C, learn how you can successfully utilize this visual channel to expand your reach and drive conversions. Key learnings will include: - Solid understanding of campaign, placement, and creative options - Actionable strategies for your B2C and B2B brands to engage and convert - Understanding where Instagram is heading next and how you can prepare

Boost Your Brand and Bottom Line with Instagram Ads

Hanapin Marketing

In this session, we’ll talk about the actions that advertisers can take in Google Analytics to supercharge audience performance. Check out this session for actionable takeaways, including the reports you can create and the insights that you can leverage to drive more profit from your paid search campaigns and cross-channel efforts. This session will cover: - Identifying audiences and campaigns that have the highest user value. - How to understand which channels and content are most successful at converting the most lucrative audiences – and how to improve upon that performance. - Strategies for prospects vs existing customers and clients. - How to analyze whether remarketing is adding value, or if it’s cannibalizing existing traffic & what you can do about it. - How to triangulate funnel performance to identify and solve for breakdowns, monitor growth and drive more revenue. - How to attribute value across the full funnel and individual campaigns. - How to determine which audiences to exclude and what to watch out for with audiences as exclusions.

How to Supercharge Your Audience Performance with Google Analytics

Hanapin Marketing

Advertisers are constantly undervaluing the geographic angle of their marketing strategies. Carrie has spent years with geo-centric clients, devising new and more importantly effective strategies to leverage this piece of their digital marketing puzzle. In this session, she’ll speak to specific strategies that apply to your needs while offering game show-style live diagnoses for your accounts. Don’t miss out! In this session, prepare to learn: - The basic types of geographical segmentation available How to integrate a geographical spin in your digital marketing strategy - Innovative ways to dissect and certainly over-analyze your location data - Ways to better segment and target using geographic data - Caveats and common pitfalls of those using the very strategies you’re learning If you think you know everything about geo-targeting strategies, coming to this session will either blow your mind or verify your opinion once and for all. Only one way to find out and to squeeze some fun in at the same time!

Leveraging Geography for PPC

Hanapin Marketing

Bing Ads has released their own scripts interface, making it more important than ever to implement holistic optimization strategies across your Paid Media campaigns. In this session, you will learn how to pinpoint areas of your accounts that can be enhanced with scripts. Additionally, you will receive three scripts that have never been seen before, plus new updates to the best PPC scripts available. These scripts will take your campaigns to new heights on both Google Ads and Bing Ads.

Developing a Holistic Optimization Strategy: 3 Scripts to Enhance your Google...

Hanapin Marketing

Plus de Hanapin Marketing (20)

Google is Getting More Expensive - How to Get Around that with Better Audienc...

Investing in Brand Campaigns? Post-Click Experience is Key

How to Maximize the Impact of Video Content with Retargeting

Machine Learning Tech You Could and Should Use Tomorrow

Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers

Building Optimised Post-Click Experiences

Keynote: Using Creativity in Advertising to Stay Ahead

Keynote: How to Supercharge Your PPC Career

Ad Extensions as a Lever for Powerful Text Ads

Why You Should (Not) be Using Automated Bidding Strategies

What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable

Data Driven Advertising

YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...

The Power of Offline Data, Online

How We Increased B2B Facebook Leads by Over 400% in 6 months - without going ...

Transforming Multichannel Marketing into Omni-Channel

Boost Your Brand and Bottom Line with Instagram Ads

How to Supercharge Your Audience Performance with Google Analytics

Leveraging Geography for PPC

Developing a Holistic Optimization Strategy: 3 Scripts to Enhance your Google...

Dernier

In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Factors-Influencing-Branding-Strategies.pptx

VikasTiwari846641

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

What is Google Search Console and What is it provide?

riteshhsociall

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

Kraft Mac and Cheese campaign presentation

tbatkhuu1

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Varn

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

ChesterYang6

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Situation Analysis | Management Company.

DanielaQuiroz63

10x your Business with LinkedIn Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients. Key Takeaways: 1. Optimizing your LinkedIn profile for sales 2. Advance strategies to find your ideal prospects on LinkedIn 3. Buy back your time with AI and automation for LinkedIn

LinkedIn Social Selling Master Class - David Wong

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Branding strategies of new company .pptx

VikasTiwari846641

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Dernier (20)

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Factors-Influencing-Branding-Strategies.pptx

Unlocking the Mystery of the Voynich Manuscript

The+State+of+Careers+In+Retention+Marketing-2.pdf

What is Google Search Console and What is it provide?

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

Kraft Mac and Cheese campaign presentation

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Situation Analysis | Management Company.

LinkedIn Social Selling Master Class - David Wong

Branding strategies of new company .pptx

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Attributing Your Brand's PPC Success Accurately Across Platforms

1. #thinkppc & Attributing Your Brand’s PPC Success Accurately Across Platforms HOSTED BY:

2. Presenters • Aaron Fletcher – Network Operations Jedi at C3 Metrics – @c3metrics • Kelly Pollock – Senior Account Manager at Hanapin Marketing – PPC Hero Blogger – @kelpollock

3. – Run the world’s most popular PPC blog and conference. – We manage and optimize global paid search, paid social, and display programs. – Within 12 months, brands can expect a 250% increase in their growth trajectory. Who is Hanapin?

4. Our Clients

5. HQ: PORTSMOUTH SAN DIEGO • ATLANTA 100+ CLIENTS WORLDWIDE EST. 2010 MEDIA AGNOSTIC WINNERS Red Herring 100 (Global) AlwaysOn (Global)

6. 6© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com C3 Metrics Leaders in TV & Digital measurement John Dimling Fmr Chairman & CEO, Nielsen Jeffrey Silverman Fmr President, DoubleClick Jeff Greenfield Founder, COO Mark Hughes Founder, CEO

7. 7© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com Leading Brands Single Source of Cross-Channel Truth for Marketing & Finance MARKETING CHANNELS: DIGITAL - TV – RADIO – OOH – PRINT – MAGAZINE PR – CONTENT – PRODUCT PLACEMENT CONVERSION SOURCES: ONLINE – APP - CALL CENTER – CRM – BRICK & MORTOR THE C3 DIFFERENCE: SECURITY – 100% US BASED – MACHINE LEARNING MODEL – 44% ROI Additional Details: C3 IS KNOWN FOR: DATA ACCURACY – OFFLINE/TRADITIONAL CAPABILITY – BEST IN PROGRAMATIC – INTEGRATED VIEWABILITY + CROSS-DEVICE

8. Join the conversation • Include the hashtag #thinkppc in your Twitter tweets. Or use the webinar question box to send us questions.

9. Live Poll Question #1 How long have you been in PPC? #thinkppc A. Less than 1 year B. 1-3 years C. 3-5 years D. 5+ years

10. #thinkppc Attribution Awareness

11. Attribution Awareness Simplifying attribution using sports… ● How often is 1 player on a team the result of a touchdown? ● Credit is given to the player that rolls into the end zone. ● Occasional red zone score with no plan.

12. Attribution Awareness Supermarket impulse Buys….

13. Attribution Awareness ● Multiple touch points ● Cross channel ● Cross device ● Attribution modeling Factors of attribution

14. Attribution Awareness Attribution is a growing priority for marketers

15. Digital Attribution Google is trying to simplify attribution online ● Last Click ● Time Decay ● Linear ● Position-Based ● First click ● Data-driven

16. Measurement of Offline

29. 29© 2017 C3 Metrics, Inc. All Rights Reserved.Machine-Learning • 15-44% ROI Improvement • www.C3Metrics.com Top Half of Funnel “I need better Car Insurance” “My friend told me you Could save me 15%”

32. Measurement with C3

33. Offers! A. I’d like a free demo from C3 Metrics B. Get an account analysis by the experts at Hanapin (For accounts spending 15k+/month) C. I’d like both D. No Thanks!

34. Live Q&A Time!

35. #thinkppc Thank you for attending our webinar! #thinkppc Contact Hanapin Directly: marketing@hanapinmarketing.com Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf

Attributing Your Brand's PPC Success Accurately Across Platforms

Recommandé

Recommandé

Contenu connexe

Plus de Hanapin Marketing

Plus de Hanapin Marketing (20)

Dernier

Dernier (20)

Attributing Your Brand's PPC Success Accurately Across Platforms