The document provides tips for building blog readership, including defining the target audience, creating great content for that audience, optimizing the blog for search engines, encouraging reader interaction through comments and polls, participating in the blogging community through links and comments on other blogs, and not being shy about self-promotion. The key strategies are to clearly define the audience, create engaging content for that audience, optimize the site and content, and actively engage with readers and other bloggers.

1. How To Build Your Blog Readership Blog Indiana Conference – August 17, 2008

4. PPC Hero Readership Stats

5. How to Build Your Blog Readership

6. Who are they? Why should they read your blog? What do they want to learn? How do they want to be spoken to? How often do they expect you to post? Where else can they get this information?

9. Search Engine Optimization Page Title Tip! Make your blog more search engine friendly by formatting your page titles this way: Blog Post Title – Name of Blog

12. Don’t Be Shy

14. Helpful Resources CopyBlogger www.copyblogger.com ProBlogger www.problogger.net Daily Blog Tips www.dailyblogtips.com

15. Thank you! Joseph Kerschbaum [email_address] www.HanapinMarketing.com 812.330.3134