It's Not Game Over: How Programmatic Can Nurture Lead Gen Wins
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Programmatic is known to be a bit confusing, so we’re having Criteo’s Ned Samuelson and Hanapin’s Bryan Gaynor take an hour to discuss the ways you can utilize programmatic to build brand awareness and create fantastic content around your product and services.
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It's Not Game Over: How Programmatic Can Nurture Lead Gen Wins
- 1. 1 www.dublindesign.com It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins HOSTED BY:
- 2. Presenters • Ned Samuelson – Sales Director at Criteo – @neddybemis – n.samuelson@criteo.com • Bryan Gaynor – Account Manager at Hanapin Marketing – PPC Hero Blogger – @BryanGaynor12
- 3. Who is Hanapin? The Digital Marketing Agency of Experts that increases market share for businesses with multiple brands, regions, products, and/or service lines. www.hanapinmarketing.com/complex-businesses Hanapin also produces PPC Hero and Hero Conf
- 6. – The largest Retargeting Vendor in the World – Performance only Cost Per Click Campaigns – New Acquisition Product focused exclusively on driving new customers Who is Criteo?
- 7. Join the Conversation Include the hashtag #thinkppc in your Twitter tweets. Or use the webinar question box to send us questions.
- 8. Live Poll Question #1 Have you considered using programmatic in your lead gen strategy? #thinkppc A. Yes B. No C. Talked with Vendors D. Don’t know where to start
- 9. Why Programmatic? Fuel The Funnel Nurture, Don’t Torture Has GDPR Changed The Game? Agenda
- 10. Why Programmatic? Expanded Reach Beyond than traditional direct response Integration of 1st, 2nd, and 3rd Party Data into Targeting Strategy Consolidation of Multiple Display/Online Buys
- 11. Change Your Mindset Customers, Not Clicks Business Goals vs. Traditional Reporting Metrics Testing vs. Optimizations
- 12. Why Should I Change? Remarketing Only Works When There is an Audience Pool. Typically Multiple Decision Makers - Longer Sales Cycle The Customer Is Not Always Aware That You Exist & You Are Not The Only Option
- 13. When Search Is Not Reliable
- 14. Nurture, Don’t Torture 98% of Customers Will Not Convert On 1st Visit Customize Messaging. Don’t bombard with constant generic ads. Test Different Mediums (Display, Video, Native) Soft Leads Are Not customers, They Still Need Constant Attention
- 15. GDPR….. European Cookie pools have/will continue to decline Utilizing Private Marketplaces is increasingly important Non-approved Data Providers/DMPs will suffer Those who opt-in, are likely to be highly engaged
- 16. Life after GDPR Use CRM Data To Enhance CLV and Nurture Prospects. Be Transparent About Data Collection To Gain Trust/Improve Opt-in rate Context is King Those who opt-in, are likely to be highly engaged
- 17. Offers! A. I’d like to set up a free call with Ned to talk about remarketing campaigns for my site. B. I’d like an emailed copy of Hanapin’s PPC Playbook for Companies with Multiple Brands C. I’d like both D. No, thanks.
- 18. Live Q&A Time!
- 19. Thank you for attending our webinar! #thinkppc Contact Hanapin Directly: marketing@hanapinmarketing.com Contact Criteo Directly: n.samuelson@criteo.com Hanapin Marketing | The Agency Behind PPC Hero and Hero Conf Thank you!