This document outlines a plan to make locums4you.com the top site for locum tenens and permanent healthcare staffing placements. It discusses optimizing the site for search engines through on-page and off-page SEO. It also recommends expanding social media presence, analyzing competitors, hiring an SEO team, and targeting recruitment agencies, medical facilities, job seekers, and colleges. Short term goals include completing the site and driving organic traffic. Long term goals include developing country-specific sites and forums and partnering with major job boards.
2. Vision
For locums4you to be the number one site
for locums, recruitment agencies and clients
…for all their locum and permanent
placement needs.
3. What do we need to do to
make this site successful?
SEO
On Page Optimization
No errors, functionality, keywords, title,Search
Engine Friendly
Off page optimization
Links to and from other sites
Traffic – Google, Bing, Social Media
Know our competition, be better than them and
create more value.
Social Media
Facebook
Twitter
LinkedIn (Many More…)
6. We need to hire a team for SEO
Optimize the site and payment sections for
Big Recruitment company’s as well as the
little one time searchers. Minor
Call all colleges to post our site to there
students
Sales Person to target recruitment
companies to join our site. To contact health
facilities to join or place ads on our site.
Referral Person
7. Target Market
Target Market
Recruitment Companies
Medical Facilities
Individual Practitioners
Colleges and Universities
Needing Temp or Permanent Staff
8. Income Streams
Memberships
Ad Postings
Advertisements
One time search
Profile Features – Wants to be an Associate
Position Features – Prime Location advertisement
Referral fees
11. Hanif will explain these important stats.
Website Grader – our grade is 82, Vista is 81
Page Rankings : Our Pagerank in google is 1 , Vista is 5
Google stats
16. Short Term Goals:
• Complete website with Full functionality, user friendliness and than
concentrate to make it more light weight, faster and more secure.
• Generate as much as organic traffic towards main website from
other resources like official blogs, other websites we have and
subdomains also. So many other ways too from seo.
• Target individual doctors from each category like MD, Dental,
Physicians like that…
• Targeting Health Departments, hospitals from many countries and
province, medical colleges & universities.
• Targeting Health students new recent graduated and temporary
doctors.
• Target recruitment/staffing agencies (They are always looking for
resources to run their services smooth)
17. Long Term Goals:
• After successful handling and operational main website we are
hoping for individual website on the basis of countries or
professions we included.
• Classified Ads section and Forum to post ads from anyone and
question and answering for better services and communication in
between the users of website.
• Hooked up with Major Job Boards to generate revenue and ROI.
• Concentrate on Referral Program with other big agencies.
Initial Steps:
• Generate traffic
• Page Rank
• Higher keyword positions
• Link Building through One way and Two way
• Find the ways How to convert landed peoples to our website
into potential clients.
• Unique services.
Notes de l'éditeur
Hanif has registered us with 1000’s of different sites and directories….Blogs, Newsletters, Linken, FB, Twitter, RSS…
These are some of our competition, but are totally full service! Vista is the only one with a hirer ranking than us!
This is our competion, USA, Canada, Australia and New Zeland only! All medical!
Memberships Companies! What is better about us is they can post as well as search for there membership fee!
Advertise only $200 per ad or package deals
One time search, $99.00
Profile one month – 200
Feature Ad –
Referral Fees, many companies off referral fees to send them a client or a locum – various fees offered.
We need someone to scan our site for candidates to refer to other agencies for the fee..
Sales – targeting recruitment companies and Health Care Facilities
Referral finding candidates to refer to other companies for a fee
SEO for onging Sales and Traffic
Face book Likes 93 so far (We have more than 1000 friends on Locums4you official profile and more than 1000 followers on twitter and more than 1000 connections on LinkedIn and they all are related to chiropractic just rg8 now as our initial targeting clients)
Official Blogs stats from blogger.com (Blog is a most powerful way to generate organic traffic for your website and to increase visibility)
Google Analytics (So many concepts and stats to share and explain but the major concern is views, visitors and traffic to website)