Font, copy and production development

Irn-Bru 32, keeps you going

iRN-bRU 32, KEEPS YOU GOING

IRN-BRU 32, KEEPS YOU GOING







IRN-BRU 32, KEEPS YOU
GOING



Font Tests
American
Purpose
This font is by far my favorite, this is because every single
size shown shows how clear each sentence is and how
good amount of space between each word. Even though
this font isn’t Serif, it’s still easy to read and gives out the
slogan like it’s a bold statement which is what I want to
use through my advertising and packaging. This font is
perfect for producing title’s and getting your product
across which is what I need for the Irn-Bru packing, most
of packaging font is quite bold and eye catching, this is
what I want to carry on further but in a more
sophisticated font.

Rockwell Extra Bold


This font is quite similar to ‘American Purpose’ but it has
black squares on each flick on a letter. When looking at
this you can see that’s more difficult to read compared to
‘American Purpose. What I do like about it is that it looks
powerful and bold, this would come across nicely on
some of the advertisement ideas. The font looks quite
western which makes it good for when you want to write
comedy slogans for the advertisements, I wouldn’t use
this for my packaging as it’s not very clear and to bulky
for the product.


American Typewriter













I really like this font as it’s completely different to any
font that I have used before. It’s quirky and looks like it
has been printed on the page through a typewriter.
Through looking at each font size I have fond that it
would only work if the font was large, when looking at
the size 9 and 10 font I found it was to difficult to read
and would be useless for my packaging and
advertisement. I would use this font for the slogan
because this has to be in a bigger font for the AD.







Irn Bru 32, keeps you going



















‘Throw my hands up in the air’ –
font.
This font looks very smart and sophisticated on an advert. I
thought this font was very important because it’s a font that
looks similar to the fonts that Irn Bru have used throughout
there magazine ADS. It’s important to keep the theme going
but I think that to make a statement to the public I think it’s
best to keep the packaging similar but the advert has to be
completely different. This font is clear and easy to read but
the smaller fonts are much harder to read, this font would
only work for when I use it as the main title or slogan, this
would only be used if it was a bigger font.

‘Dani’s Handwriting’
- font
This type of font is very similar to the ‘throw my hands up’
font, this would be a bold version of that. I like this font
because it’s quite youthful and playful which would fit the
target audience quite well. I wouldn’t use this font for the
packaging because it’s to curly and smart for it to make a
statement on the can. When picking these three fonts I
wanted them to look handwritten so it looks like someone
has draw the title and slogan on, this is a quirky effect that
would look good on any advertisement. It is important to
have a bold font to that it makes a statement, I don’t think
this is bold enough for the AD.

‘Hand of Sean’ - font
The ‘hand of Sean’ font is my favorite out of three because
it’s the boldest and easiest to read from the wide range of
font sizes. I think the name of the product and the number is
shown clearly which is important for when people pick up
the product or try to find it. The fact that the font has flicks
in it makes the words like young and silly which makes the
words look positive and fun instead of dreary and boring.
Through looking at all the sizes the largest size 24 and 18 are
good, the 24 or even higher would be used for the main title
whilst the size 18 would be a slogan size.

Irn-Bru 32, keeps you
going
going
going
American Typewriter


GOING
GOING
American
Purpose

Irn-Bru 32, Keeps You
going
going
going
Rockwell Extra Bold

For the Packaging Background
Each one of these fonts and colours go really well with there backgrounds, each colour used (black, blue and white)
work really well and are very easy and clear to read. When looking at the advertisement colour and the packaging
colours I realised that the ‘American Typewriter’ font looks the best on each of these colours, it’s fun, exciting and fits
the young target audience. Even though that font suits the colours for the packaging I think ‘American Purpose’ would
be better to bring out the Irn-Bru name on the product. The ‘American Purpose’ font is really bold and with the
straight slick letters it looks more professional and straight compared to the complicated fonts like the other two. For it
to work the Irn-Bru was be a big font but smaller than the font size for the ‘32’ this is because I want the public to see
the difference between the existing products and what they have now. The ‘Rockwell’ font works well with the Irn-Bru
colours because it’s clear and there isn’t any blurriness around it, this is maybe due to the fact that it’s all in a black
font colour which brings it out more. This shows that black is a perfect colour for the packaging.


going


Irn-Bru 32, Keeps you going Irn-Bru 32, keeps you
going

going

Irn-Bru 32, keeps you going Irn-Bru 32, keeps you
going

Irn-Bru, keeps you going

American
Purpose

American Typewriter

Rockwell Extra Bold

ForAdvertisement Backgrounds

The colours for each grey, white and black box was used for my advertisement. I have chosen these colours because that’s what might be
the colour of the background on the office advertisement. I thought the office idea was good because it’s modern and fits with people’s
daily lives that they can relate to. By choosing a blue, grey and orange font for the backgrounds I can see which ones work the best and
which have failed. I have found that the grey and orange font are the most difficult to read, especially the orange because of it’s brightness
and contrasting backgrounds. When you look at the orange on the grey square you see that there is a blur around each letter, this makes it
very difficult to read as you really have to look at the letters closely to read them. The orange on the white square is perfect and easy to
read, the font on each of those boxes looks quite bulky and not very exciting, this has helped me to realise which font looks the smartest
and what colour to use. Each colour and font looks presentable on the black box, it’s clear and easy to read which is important to the target
market. My favorite out of all of them is the ‘American Purpose’ font on the left, it’s simple, easy to read (on every box) and the colour
goes perfectly with it too. The ‘American Typewriter’ font in the middle doesn’t look as professional as what ‘American Purpose’ does, it’s
very fun and youthful which is good but it doesn’t look very smart on any of the three boxes. The grey colours amongst the boxes works for
the white and black but not the grey as it’s to similar to the background which would make the font stand out at all.


going

going


going

going


going

going

‘Hand of Sean’


‘Throw my hands up in the

For the Packaging Background
When looking at each font I realised that I could analyse what they were like until I asked my peers which would
represent the target audience for the Irn-Bru product. When asking my peers they all said that the ‘Hand of Sean’
font was the most eye catching and exciting out of all of the fonts. This was good information to find because
when getting that information I found that they chose this font because of the fake, it’s bold, it’s fancy and it
flows really well into each letter. This would be the best one for the packaging out of these three choices. Even
though ‘Dani’s handwriting’ and ‘throw my hands’ were the worst choices for the packaging, I found that they
suit the colours really well and still look sophisticated for the product. If this was for a fizzy can product then I
would choose the ‘throw my hands’ font because it’s clear and has a good amount of space between each word. I
chose to use white, blue and black for the font colours, when looking at all of them I thought that the white font
on the orange background was the clearest and more bright and nice for the packaging then having black font on
a blue background, this would look to dark and negative which is what I’m getting away from.



Irn-Bru 32, Keeps you going

going





‘Hand of Sean’

‘Throw my hands up in the air’


For the Advertisement Backgrounds
The font that really stands out is the ‘hand of Sean’ font this is because the font is naturally bigger than all the others even
at the same font size. This makes it stand out more so the audience can see it better, the more it stands out the more
attention it will bring in, I chose to have a colour green because it’s a mainstream colour that has been used through other
energy drinks. Even though you should try and get away from using similar colour to other products, I thought by using it in
the advertisement it will show the public that Irn-Bru have created there own energy drink and have gone away from the
fizzy drink option. It takes up most of the box and is youthful and has flicks, this looks like it’s come out of a comic book
which will fit the target audience really well. I think the other two fonts are quite difficult to read on the background, it’s to
thin and doesn’t catch any attention what’s so ever which is the main point for an advertisement. The font ‘Dani’s
Handwriting’ is to compact together which doesn’t show each letter of clearly and the orange colour makes it more
difficult to read. Especially on the grey background as it has a lot of blurriness around the words which makes it to hard for
the audience to read. I feel this is the same problem with the font ‘throw my hands up in the air’, the blue colour works
perfectly with the font but the background colours take over the words which doesn’t bring the audience in.

Using Italics on each font

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Using bold on each font

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• research different cans and explain the final
can idea

When researching the different cans I found that fizzy drinks are always in a 330ml can and no other make is any
different. This makes it easier to see what they have done to the packaging instead of seeing why they are different
sizes. Energy drinks are just the same as fizzy drinks but they are in a much taller and slimmer can compared to the fizzy
drinks products. This shows that they have more content and space to show there packaging on product which is good,
whilst the packaging on the fizzy drinks is quite simply. They would normally have the name and then a distinctive
picture beside it like Fanta and Vimto. Red bull is quite different to the normal energy drink as they have a 250ml can
whilst there original product is 500ml, this means they will have more sales as people get the option to chose a different
size to what they feel like. I have chosen a 500ml energy drink can because then it will fit in with the rest of the market
like ‘Monster and Red bull’ due to it’s size.

Copy/Product
Different Slogans that might be
used for the advertisement –
- ‘Grumpy? Be happy and you,
with Irn-Bru 32’
- ‘Irn-Bru 32, keeps you going’
- ‘Drink up, not tea, Irn-Bru 32’
- ‘Don’t have a Brew, have IrnBru 32’
- ‘Save it for you, Irn-Bru 32’
- ‘have a lift, try Irn-bru 32’

AMERICAN
TYPEWRITER
American Purpose
When looking at all my advertisement ideas I have found
that this type of edit and theme will go with any of them
which makes it more versatile. The colours are gender
neutral and really stand out when being advertised on a
drink shelf or in an advert. It will suit anyone’s needs and
will add a good target market that raises awareness about
there new product.

Through my research I have found that using a taller
can would make more sense than a smaller, stubby
one. This is because Energy drinks like Monster and
Rockstar and both produced energy drinks that are
this size. For the Irn-Bru product, it’s important to
make it completely different to the original fizzy
drinks. To do this I am using the same blue
background that will cover the whole can. My idea is
to have a small grey box in the centre of the blue
can, then I would have a blog paint mark on the can,
this would still show the grey box and it would look
arty and different. This would be in orange so that it
fits the theme of the Irn-Bru make. By putting this in
my office AD, I think it would add character and a
comedy element, by seeing people working in an
office with a colour energy drink next to them. The
text would go across the orange splash on the can, I
think the word will have either a blue or orange
outline so that it stands out more like it is 3D. I
thought out of all of the fonts chosen ‘American
Typewriter’ and ‘American Purpose’ were definitely
the best. They are bold and both have character. I
like the ‘American Purpose’ but it’s bold and looks
like a strong title that could be used for anything, it’s
very versatile. Whilst ‘American Typewriter’ is quite
sophisticated for an energy drink but I think it will go
with the arty theme. I wanted to put both the art
and modern advertisement to together to add a
creative theme. I think I will tone done the colours
chosen for the can so that it doesn’t look tacky but
more smart and business like. I will warp the orange
splat so it looks like it’s pouring away like paint,
which will make it look more liquid like.

Product Development

1.

IRN-BRU
32

ENERGY

AMERICAN
TYPEWRITER
American Purpose

I have chosen this layout
because it’s simple and
straight to the point. The
lightening bold represents
new energy, once you get hit
it’s like being a new person.
This drink shows power and
sophistication. When the
public look at this they will
automatically tell them what
product it is without looking
twice. The symbol and colour
theme go well as it’s the
original Irn-Bru 32 colours.
The font will be much larger
than this and will take up most
of the top area of the can. I
have chosen a white colour as
it stands out and is brighter,
using black was to difficult to
read and to away the meaning
of the can. For both of these
can ideas I will be either using
a ‘American Purpose’ or
‘American Typewriter’ font.
They are both quirky and bold
looking which is perfect for
the product.

2.

IRN-BRU

32

For this idea I wanted the
can to look quite messy
and all over the place,
this was due to my
research on other energy
products. I found that
some energy products
were quite masculine and
very bright, to go a long
with that theme I have
still used the orange and
blue which is used for the
Irn-Bru make. By having
pouring paint I realised
that it would look quite
arty and creative
compared to other
products. This will help it
to stand out in the target
market. I haven't chosen
the colour yet for the font
because I have found that
white, black and grey
doesn’t work, so I will
develop and see what
colour is best for this
product.

Font, copy and production development

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