2. 43
CONTENTS
Australian SMEs and the Chinese Market 6
Industry Sectors in China 12
Import and Export 12
Event and Marketing 13
Financial Services 13
Government Relations 14
Legal Services 15
Logistics 15
Accounting 16
Tax 16
Recruitment 18
Important Contacts 19
AustCham 19
Austrade 20
China Council for the Promotion of International Trade (CCPIT) 22
Ministry of Commerce (MOFCOM) 22
State Administration for Industry and Commerce (SAIC) 23
Australian State Offices for Trade and Investment 23
NSW Government Trade and Investment Office 23
QLD Government Trade and Investment Office 24
SA Government Commercial Representative 24
VIC Government Business Office 25
THE AUSTRALIA CHINA BUSINESS COUNCIL
To find out more about ACBC, please visit www.acbc.com.au
National Secretariat
Level 13, Gateway Building
1 Macquarie Place
Sydney 2000
Tel: +61 2 9247 0349
Fax: +61 2 9247 0340
Email: acbcnsw@acbc.com.au
SA
Level 15, 45 Pirie St
Adelaide SA 5000
Tel: +61 8 8210 1252
Fax: +61 8 8210 1234
Email: acbcsa@acbc.com.au
NSW
Level 13, Gateway Building
1 Macquarie Place
Sydney 2000
Tel: +61 2 9247 0349
Fax: +61 2 9247 0340
Email: acbcnsw@acbc.com.au
VIC
Level 1, 172 Bouverie Street
Carlton VIC 3053
Tel: +61 3 9347 3939
Fax: +61 3 9347 7272
Email: acbcvic@acbc.com.au
NT
GPO Box 2769
Darwin, 0801
Tel: +61 8 8927 0061
Fax: +61 8 8927 0125
Email: acbcnt@acbc.com.au
WA
Level 8, 235 St Georges Tce
Perth WA 6000
Tel: +61 8 9263 4888
Fax: +61 8 9263 7188
Email: acbcwa@acbc.com.au
QLD
Suite 154, 4/16-18 Beenleigh Redlad
Bay Road
Loganholme QLD 4129
Tel: +61 7 3102 4094
Fax: +61 7 3112 6838
Email: acbcqld@acbc.com.au
Shanghai, China
567 Wei Hai Rd
Shanghai 200041
Tel: +86 21 6288 6169
Fax: +86 21 6288 6776/6126
Mobile: +86 138 168 32788
Email: paul.glasson@acbc.com.au
3. 65
WA Government International Trade and Investment Office 26
Intellectual Property Protection 26
Chinese Trademark Office 26
State Intellectual Property Office 26
Customs and Quarantine 27
General Administration of Quality Supervision,
Inspection and Quarantine (AQSIQ) 27
General Administration of Customs 27
Foreign Affairs, Embassies and Consulates 27
Embassy of Australia 27
Australian Consulate General 28
Ministry of Foreign Affairs 28
Finance, Taxation and Accounting 29
Certified Practising Accounting Australia Representative 29
National Audit Office of China 29
The People’s Bank of China 30
Law and Justice 30
Ministry of Justice 30
National Bureau of Corruption Prevention 30
Travelling to China 31
Chinese Culture and Business Etiquette 32
Chinese Dialling and Area Codes 35
Chinese Public Holidays 36
Useful Phrases 37
AUSTRALIA’S SMEs & THE CHINESE MARKET
CHINA: QUICK FACTS
INFLATION
CURRENCY
Yuan (RMB)
Source: Australian Department of Foreign Affairs, 2013
AUSTRALIAN
IMPORTS
FROM CHINA
A$ 44.5 BILLION
GDP/GDP
PER CAPITA
US$ 8 939 billion/
US$ 6 569
AUSTRALIAN
EXPORT
TO CHINA
A$ 78.1 BILLION
POPULATION
1.354 BILLION
OFFICIAL LANGUAGE
Mandarin
4. 87
AN EMERGING MARKET
With the rise of China’s middle class, a market with great potential is emerging.
According to HSBC, the average salary in China is set to increase seven-
fold in the next two decades making way for an economy which will become
more domestically driven by consumption rather than exports. This will give
Australian SMEs the impetus to enter the market and access new and
exciting markets.
China’s wealth and prosperity has long been concentrated in the eastern
and southern regions, especially along coastal regions. The four wealthiest
municipalities are Beijing, Tianjin, Shanghai and Chongqing.
The three provinces with the most prosperity are:
• Zhejiang Province (Eastern China);
• Jiangsu Province (Eastern China); and
• Guangdong Province (Southern China).
CHINA’S 4 WEALTHIEST MUNICIPALITIES
1. Beijing
2. Tianjin
3. Shanghai
4. Chongqing
CHINA’S 3 WEALTHIEST PROVINCES
1. Zhejiang
2. Jiangsu
3. Guangdong
AREA
9,561,000 sq km
5. 109
Reducing wealth disparity is a key priority in China’s current Five-Year Plan.
The Central Government plans to improve the economic prosperity in western
China by increasing urbanisation and social development. Commitments to
increase the minimum wage and improve social welfare security are also aimed
at reducing the urban-rural gap and improving equal income distribution.
CHINA’S FIVE YEAR PLAN (2011 – 2015)
China’s Five Year plan is a national strategic planning process that sets the
social and economic goals, strategies and targets for the country. The Five Year
Plan brings about an array of implications for businesses, and an understanding
of the Five Year Plan is beneficial for SMEs wishing to do business with China.
KEY PRIORITIES OF THE FIVE YEAR PLAN AND THEIR POTENTIAL
IMPLICATIONS ON YOUR BUSINESS (KPMG, 2011)
Sustainable Growth and Domestic Consumption
Stronger focus has been placed on achieving social as well as economic targets.
SMEs should consider how their business strategy can contribute towards
China’s long-term prosperity and pursuit of higher quality growth.
Moving Up the Value Chain and Scientific Development
Emphasis on new industries such as Biotechnology, New Materials, New IT,
High End Manufacturing and R&D could open up new investment opportunities
for SMEs.
Reducing Wealth Disparities
The goal to develop China’s western regions is likely to open up more
opportunities for SMEs, and may impact on the direction of SMEs businesses,
logistics and operational cost. SMEs should also carefully assess their HR
strategies in light of the Plan’s commitment to improve minimum wage levels
and pension provisions.
Environmental Protection and Energy Efficiency
SMEs should consider how they can invest in energy saving measures and help
in meeting local level targets for energy reduction and green energy adoption.
TOP 10 CITIES
According to Forbes, the top 10 cities in China with the strongest competency
and potential for business are:
RANK
CITY
(PROVINCE)
TALENT
INDEX
CITY SIZE
INDEX
CONSUMPTION
INDEX
1
Guangzhou
(Guangdong)
0.9444 0.9838 0.8298
2
Shenzhen
(Guangdong)
0.6795 0.9756 0.9123
3 Shanghai 0.953 1 0.8596
4
Nanjing
(Jiangsu)
1 0.9087 0.8333
5
Wuxi
(Jiangsu)
0.665 0.9017 0.7702
6
Hangzhou
(Zhejiang)
0.9085 0.9366 0.814
7 Beijing 0.9829 0.993 0.793
8
Ningbo
(Zhejiang)
0.6812 0.8878 0.8123
9
Suzhou
(Jiangsu)
0.7427 0.9594 0.8667
10
Foshan
(Guangdong)
0.4778 0.8956 0.7316
Source: Forbes China 2013
6. 1211
THREE STEPS TO KICK START...
Before making a decision, it is important to consider:
• your resources and past experience;
• the amount of time committed;
• host market commercial environment;
• product standards in the market;
• credibility of potential business partners.
A due diligence check on potential business partners
is beneficial for a cooperative working relationship
and would help to prevent future disputes.
China has many different regions, each with its
unique economic and social characteristics.
Big cities such as Beijing, Shanghai, Guangzhou
are good starting points but major business
centres are not the only options.
Choose your destination by considering your
transportation and logistical needs, your product
type, demand and government regulations.
A visit to China can provide great insight into the
business climate and the potential of a region as
the market.
SMEs can start with fostering a sales network
through regional agents or distributors who can
assist in:
• keeping track of policy and regulation updates;
• collecting market data;
• quickly responding to changes;
• breaking down institutional, language and
cultural barriers.
INDUSTRY SECTORS IN CHINA
IMPORT AND EXPORT
China is one of Australia’s largest trading partners and a popular destination
for Australian SMEs wishing to expand their businesses. According to HSBC,
39% of SMEs conduct trade with China. Rising demands from China’s growing
middle class will continue to attract more Australian SMEs to China, and
contribute towards a better bilateral trade relationship between the
two countries.
When importing from China, SMEs need to ensure that the goods and
services meet Australian customs and quarantine standards. The Australian
government may provide concession, grants and various forms of assistance
to eligible exports.
China has expanded their role and influence in international trade as showcased
by the Shanghai Free Trade Zone. However, pending the Australia-China Free
Trade Agreement (FTA), some restrictions still apply to Australian exporters.
Market access and quarantine regulations are key barriers for Australian exports,
especially for the agriculture and food sectors. Since becoming a member of
THINK THROUGH
PICK A LOCATION
FIND A LIASON
7. 1413
the World Trade Organisation (WTO), China has reduced their base line tariff to
around 15%. Product specific tariff and taxes vary and can be accessed through
the Chinese General Administration of Customs.
Exporters are encouraged to conduct comprehensive market research and
develop an understanding of Chinese custom procedures before exporting.
The Australian Trade Commission (Austrade), an Australia Government agency,
and the Australia China Chamber of Commerce (AustCham), a member-based
business chamber, provide information and assistance to Australian businesses
operating in or looking to export to China. Their offices can be found in most
major commercial hubs in China.
EVENT AND MARKETING
Events
Event planning services are abundant in China, especially in major cities.
Both local and international companies offer a range of services from banquets
to business conferences.
Marketing
Rise in consumerism and e-commerce has transformed marketing into a strategic
tool, with social/digital media as the key platform. SMEs should respect local
advertising regulations and align their marketing strategies with Chinese culture
imperatives in order to connect with Chinese consumers. Doing things the
‘Chinese Way’, such as using Chinese online channels (Youku, Renren, Baidu,
Weibo, and WeChat), using real time on-site chat support, having a Simplified
Chinese landing page and providing local contact information can go a long way.
FINANCIAL SERVICES
Banks dominate the Chinese financial system, providing the private sector with
credit amounting to about 128% of GDP in 2012.
People’s Bank of China functions as the central bank of China without significant
direct commercial banking functions. The five largest commercial banks in China
control around half of the total assets in the banking industry. These banks
include: Bank of China (中国银行), Agricultural Bank of China (中国农业银行),
China Construction Bank (中国建设银行), Industrial and Commercial Bank of
China (中国工商银行), and Communication Bank of China (中国交通银行).
Joint equity banks and other financial intermediaries such as trust companies,
rural credit cooperatives and urban credit cooperatives also play an important
role in China’s financial sphere. These entities operate under different rules to
banks and are regulated by the China Banking Regulatory Commission.
Regulations on foreign banks operating in China are easing. Foreign financial
institutions have been permitted to provide foreign currency services to Chinese
enterprises and individuals, and have been permitted to provide local currency
business to all Chinese clients since the end of 2006.
When China entered the WTO, geographic restrictions placed on RMB-
denominated business was phased out in four major cities—Shanghai,
Shenzhen, Tianjin and Dalian. Since December 1, 2002, foreign-funded banks
have been allowed to undertake RMB-denominated business in Guangzhou,
Zhuhai, Qingdao, Nanjing and Wuhan.
GOVERNMENT RELATIONS
The Government of China operates on three levels: national, provincial and local.
At a national level, the Central Committee and the Political Bureau oversee the
direction and pace of China’s development. The President of China can serve a
maximum of two five-year terms. The President appoints a Premier who serves
as the head of the State Council which is the country’s key policy making body
and manages 29 ministries and commissions such as the Ministry of Education
and the Ministry of Commerce.
The Chinese Government has a strong relationship with Chinese businesses.
Businesses and the government cast mutual influence on one another
through State-Owned Enterprises, and many business leaders also hold
important positions within the Chinese Government. However, economic
development and globalisation has led to a shift away from State-Owned
Enterprises, and have given private businesses and foreign owned firms a
stronger influence in the Chinese business landscape. Bureaucratic measures
and transparency issues that may impede the process of doing business in
China are also easing.
Australia and China have an enduring diplomatic and trade relationship. Bilateral
trade in resources and commodities has helped both countries to strengthen
their economic prowess. Exchange in tourism, art, education, skills, technology
and infrastructure has also fulfilled mutual interests and is paving a road for a
more innovative and sustainable future.
Utilising Australian Government assistance channels, such as through Austrade,
are a useful means to build relationships at a high level by using Government
to Government engagement as a platform. The Australian government offers a
range of grants and assistance to SMEs working with or in China. The Australia-
China Agricultural Cooperation Agreement, administered by the Department of
Agriculture, Fisheries and Forestry is an example of one such grant which assists
agribusiness seeking to create cooperative relationships with China. For more
information, please visit www.business.gov.au
8. 1615
LEGAL SERVICES
The Chinese legal environment is complex. Many aspects of local laws,
enforcement and penalties differ to what Australians are familiar with. The
Chinese legal system draws influence from Civil Law. The Constitution is the
highest level of authority in China. It has been improved over time to better
safeguard civil rights of its citizens. Statutes are the main source of law in China.
Growth in international trade and investment has led China to change their
commercial laws to meet international standards. Amendments have been made
to incorporate China’s international treaty obligations such as those within the
WTO. The primary function of the judiciary is law enforcement. Case law and
precedents do not have a persuasive effect in China’s legal environment.
The court system comprises of county level Basic People’s Courts which hear
small civil and criminal matters of first instance; Intermediate People’s Courts
which hear appeals from the Basic People’s Courts, indictable offences and
matters involving foreign parties; Higher People’s Courts; and the Supreme
People’s Court which is the highest court of appeal in China. Opportunities for
appeals are limited. Specialised People’s Courts (e.g. military courts) and the
People’s Procuratorates also form part of the Chinese judicial system.
When doing business in China, it is important to seek professional legal advice
when entering into any contracts. Business disputes generally fall within the
ambit of civil or commercial dispute, but may sometimes be classified as a
criminal issue. Penalties can be severe.
Negotiation is the most common and practical method of dispute resolution.
When negotiating with Chinese counterparts, emphasis is often placed on
preserving business relationship. All court proceedings in China are conducted
in Chinese and foreign lawyers and firms cannot litigate in China.
LOGISTICS
China’s vast geographic scope and the growing volume of domestic and
international trade make logistics an important but complex part of the business
process. China is linked by over 74 100 km of major highways, 16 major ports,
91 200km of railways and more than 500 airports. However, considering China’s
large land size, these routes are yet to satisfy China’s demand for urban and
regional accessibility. Lack of sufficient infrastructure, road tolls and safety
measures are some barriers that continue to challenge Australian businesses
in China.
This growing demand for logistics infrastructure and services continue to draw
international transport and logistics providers to China.
ACCOUNTING
In 2006, the Ministry of Finance of the PRC introduced a set of Accounting
Standards for Business Enterprises (ASBEs). The ASBEs is largely based on the
International Financial Reporting Standards, bringing China more in line with the
rest of the world. Since 2007, all PRC listed companies are required to comply
with the ASBEs. Other PRC enterprises are encouraged to apply the ASBEs, or
make efforts to improve the transparency of company finances and compliance
with international standards.
TAX
The Enterprise Income Tax (EIT) applies to SMEs doing business in China.
The EIT includes a range of taxes such as turnover tax (VAT & Business Tax),
resource tax, and land appreciation tax and stamp duty. Branch profit tax,
excess profit tax and alternative minimum tax are not levied in China. The State
Administration of Taxation (SAT) is the key body responsible for tax collection
and compliance. The SAT is replicated at provincial and local levels by local
tax bureaus. Tax incentives apply to high-tech & R&D oriented businesses.
Incentives may also be geographically based to promote R&D in a certain
location. The Chinese equivalent to Australia’s GST is VAT and Business Tax.
These are levied on sales of goods and services and the transfer of intangible
items. The VAT & Business Tax system is under transition to resolve double
taxation issues arising from the indirect tax system.
9. 1817
CHINA QUICK FACTS FOR COMPANIES
Corporate income tax rate 25%
Branch tax rate 25%
Capital gains tax rate 25%
Basis Worldwide
Participation Exemption No
LOSS RELIEF
Carryforward 5 Years
Carryback No
Double taxation relief Yes
Tax consolidation No
Transfer price rules Yes
Thin capitalisation rules Yes
Controlled foreign company rules Yes
Tax year Calender year
Advance payment of tax Yes
Return due date Within 5 months of the end of the tax year
WITHHOLDING TAX
Dividends 10%
Interest 10%
Royalties 10%
Branch remittance No
Capital tax No
Social security contributions Up to 40% of employee base salary
Real estate tax 1.2 on cost or 12% on rental value
Deed tax 3% - 5%
Land appreciation tax 30% - 60% of gains on transfer
Business tax 3% - 20%
VAT 17%
Consumption tax 3% - 56%
Source: Deloitte 2013
RECRUITMENT
Despite China’s vast and diverse population and rich pool of human capital,
recruitment and human resources management still remain a key challenge
for SMEs.
The European Union SME Centre has identified several human resources
challenges in China. These include:
• Foreign companies cannot hire Chinese citizens directly. Special HR
management agencies act as intermediaries in the recruitment process.
Foreign companies are also held to a higher standard of legal compliance
than domestic firms. Strict criteria apply to firms wishing to hire foreign
employees. The process of obtaining working permits is complex and varies
for different regions. China’s contract employment system also makes it
difficult for employers to dismiss employees.
• There is a shortage of talent in China, especially in areas of marketing,
sales, technology, engineering and professional services. Only 10% of
applicants for jobs in these sectors hold sufficient qualification. Difficulties
surrounding background checks on job seekers also undermine the talent
selection process.
• Retention is another key challenge. A survey of 19 industries in China
showed that the average employee turnover rate for privately-owned
companies in Chins for 2010 was 18.5%. SMEs face strong competition
from larger international corporations as Chinese employees highly value the
prestige and branding of larger companies.
• Different culture and business etiquette makes it difficult for foreign firms to
manage Chinese employees and cross-cultural teams. Behaviour differences
relating to assertiveness and accountability presents a prevailing challenge
for foreign employers to overcome.
• Fringe benefits are an important part of the Chinese remuneration system
and can be up to 40 – 65% of total compensation. China’s commitment
towards improving wealth disparity is also likely to increase labour cost.
SMEs must take this into account when calculating labour cost.
10. 2019
IMPORTANT CONTACTS
AUSTCHAM
AustCham is a member-based organisation that provides representation
of Australians and Australian businesses in China. AustCham provides
comprehensive information about doing business in China, ranging from the
Chinese legal environment to business etiquette.
Through working groups and networking events, AustCham aims to promote
Australia and China’s business relationship and more importantly lead Australian
business growth in China. Working groups such as the Financial Services
Working Group create a platform for Australian and Chinese businesses and
government representatives to share information and learn from each other in
order to build on mutual interests and benefits.
Beijing
E Floor Office Tower
Hong Kong Macau Centre (Swissotel)
2 Chaoyangmenbei Dajie
Beijing 100027
Tel: +86 10 6595 9252
Fax: +86 10 6595 9253
Email: info@austcham.org
Website: www.austcham.org
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AustCham Beijing
中澳商业会
北京市朝阳门北大街2号
港澳中心瑞士酒店办公楼E楼
Shanghai
Suite 1101B Silver Court
85 Taoyuan Road
Shanghai 200021
Tel: +86 21 6248 8301
Fax: +86 21 6248 5580
Email: admin@austchamshanghai.com
Website: www.austchamshanghai.com
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AustCham Shanghai
中澳商业会
上海市 卢湾区 桃源路
85号
永银大厦1101B室
Fujian
2-56 Hubinnan Road, Xiamen
Fujian 361004
Tel: +86 59 2239 6711
Fax: +86 59 2239 7929
Email: info@AustCham-Fujian.org
Website: www.AustCham-Fujian.org
Hong Kong & Macau
Room 301-2, Floor 3, Lucky Building
39 Wellington St, Central Hong Kong
Tel: +852 2522 5054
Email: austcham@austcham.com.hk
Website: www.austcham.com.hk
Guangzhou
Room 1714-15, Main Tower
Guangdong International Building
339 Huan Shi Dong Road,
Guangzhou, 510098
Tel: +86 20 2237 2866
Fax: +86 20 8319 0765
Email: mail@AustCham-southchina.org
Website: www.AustCham-southchina.org
AUSTRADE
Austrade is a Government body that facilitates international trade and
investment. Austrade provide businesses with practical information about
exporting from Australia and buying from Australia, investing in Australia and
education and tourism services in Australia. Austrade’s detailed coverage of
country profiles, export strategy, assistance and grants, and successful stories
represent a glimpse of the kind of guidance Austrade offers to exporters and
other businesses. First time exporters and investors are encouraged to consult
Austrade before going abroad. Austrade also holds events around Australia and
internationally to promote international trade and investment.
For more information about Austrade, please visit www.austrade.gov.au
Beijing
21 Dongzhimenwai Street
Sanlitun, Beijing 100600
Tel: +86 10 8532 8686
Fax: +86 10 6532 4606
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Austrade Beijing
澳洲商务署
北京 三里屯
21 东直门外大街
Shanghai
2101 CITIC Square
1168 Nanjing Road West
Shanghai 200041
Tel: +86 21 6103 5656
Fax: +86 21 6321 1222
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Austrade Shanghai
澳洲商务署
上海 南京西路1168号
中信泰富广场2101室
11. 2221
Guangzhou
12/F Development Center
3 Linjiang Dadao, Zhujiang Xincheng,
Guangzhou 510623
Tel: +86 20 2887 0188
Fax: +86 20 2887 0201
Hangzhou
Suite 5F-J, Zhongtian Mansion
173 Yu Gu Road,
Hangzhou 310007
Tel: +86 571 8517 3529
Fax: +86 571 8763 1984
Hong Kong & Macau
24 Floor Harbour Centre
25 Harbour Road Wanchai
Hong Kong
Tel: +852 2588 5300
Fax: +852 2827 4145
Email: hongkong@austrade.gov.au
Kunming
Room 2202, Hongta Mansion
155 Beijing Road, Kunming
Yunnan 650011
Tel: +86 871 356 1002
Fax: +86 871 356 1020
Nanjing
Suite 1163, World Trade Centre, Jinling Hotel
2 Han Zhong Road, Nanjing
Jiansu 210005
Tel: +86 25 8471 1178
Fax: +86 25 8470 1068
Qingdao
Room 1001, Crown Plaza
76 Middle Hong Kong Road
Qingdao 266071
Tel: +86 532 8575 3585
Fax: +86 532 8577 8960
Shenyang
Room 2604, level 26, Office Tower
L’Avenue 10 Huigong Street
Shenyang
Tel: +86 24 2278 8269
Fax: +86 24 2278 8280
Shenzhen
Room C, Level 21,
Shenzhen Development Bank Building
5047 Shennan Dong Road,
Shenzhen, Guangdong 518001
Tel: +86 755 6135 2118
Fax: +86 755 6135 2135
Wuhan
Room 1006,
New World International Trade Tower II
566 Jianshe Road, Wuhan
Hubei 430022
Tel: +86 27 8548 6700
Fax: +86 27 8576 0026
CHINA COUNCIL FOR THE PROMOTION OF INTERNATIONAL
TRADE (CCPIT)
The CCPIT comprises companies and organisations representing the economic
and trade sectors in China. The aim of the CCPIT is to promote foreign trade and
technological cooperation. For more information about the CCPIT please visit
www.ccpit.org.cn
Beijing
1 Fuxingmenwai Street
Beijing 100860
Tel: +86 10 8807 5769/5729
Fax: +86 10 6803 0747
Email: BCNweb@ccpit.org
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CCPIT Beijing
中国国际贸易促进委员会
北京 复兴门外大街1号
Shaoxing
1 Shengli Road (E), Shaoxing
Zhejiang 312000
Tel: +86 575 8512 4189
Fax: +86 575 8513 2580
MINISTRY OF COMMERCE (MOFCOM)
Beijing
2 Dong Chang’an Avenue
Beijing 100731
Tel: +86 10 5165 1200-612/623/613
Fax: +86 10 6567 7512
Website: www.english.mofcom.gov.cn
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MOFCOM Beijing
中华人民共和国商务部北
北京 东长安街2号
12. 2423
STATE ADMINISTRATION FOR INDUSTRY AND COMMERCE (SAIC)
SAIC is responsible for market regulation and supervision. Its key functions
include consumer protection, trademark protection and ensuring fair competition
within the market.
Beijing
8 Sanlihe Dong Road, Xicheng
Beijing, 100820
Tel: +86 10 6801 0463; 6801 3447
Fax: +86 10 6801 0463; 6801 3447
Email: dfa@saic.gov.cn
Website: www.saic.gov.cn
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SAIC Beijing
中国国家工商行政
管理总局
北京 西城区 三里河东路 8号
AUSTRALIAN STATE OFFICES FOR TRADE AND INVESTMENT
The Australian State Offices for Trade and Investment play a primary role in
fostering the trade relationship between various Australian States and China.
State trade and investment offices provide support to Australian businesses
across diverse sectors.
NSW GOVERNMENT TRADE AND INVESTMENT OFFICE
For more information about the NSW Trade and Investment Office, please visit
www.business.nsw.gov.au
Shanghai
Unit 2208, CITIC Square,
1168 Nanjing West Road,
Shanghai 200040
Tel: +86 21 5292 8833
Fax: +86 21 5292 5557
Email: shanghai@sydneyaustralia.com.cn
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NSW Trade and Investment Office
上海 南京西路1168号
中信泰富广场2208室
Guangzhou
Unit D, Level 10, Development Centre
3 Linjiang Dadao,
Pearl River New City,
Guangzhou, 510623
Tel: +86 20 3785 3009
Fax: +86 20 3785 0037
Email: guangzhou@sydneyaustralia.com.cn
QLD GOVERNMENT TRADE AND INVESTMENT OFFICE
For more information about the QLD Trade and Investment Office, please visit
www.export.qld.gov.au
Beijing
Room 1512, Level 15, Yintai Office Tower C
2 Jiangguomenwai Ave, Chaoyang
Beijing 100022
Tel: +86 10 6563 7830
Email: zijian.zhang@trade.qld.gov.au
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QLD Trade and Investment Office,
Beijing
北京 朝阳区 建国门外街
2号
银泰中心 15层 1512室
Shanghai
Room 3709-3710, CITIC Square
1168 Nanjing West Road, Jing’an
Shanghai, 20004
Email: zijian.zhang@trade.qld.gov.au
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QLD Trade and Investment Office,
Shanghai
上海 静安区 南京西路1168号
中信泰富广场
3709-3710室
Guangzhou
Unit 1303, North Tower, World Trade Centre
371 Huanshi East Road
Guangzhou 510095
Tel: +86 20 8767 8400
Email: zijian.zhang@trade.qld.gov.au
SA GOVERNMENT COMMERCIAL REPRESENTATIVE
For more information about the SA Commercial Representative, please visit
www.sagov.org
Shanghai
Room 3203, Level 32,
Huaihai Plaza
1045 Huaihai Middle Road
Shanghai 200031
Tel: +86 21 6473 2323
Fax: +86 21 6415 5867
Email: fion.jia@sagov.org
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SA Commercial Representative
Shanghai
上海 淮海中路1045号
淮海国际广场 32层
3203室
13. 2625
Jinan
Room 2115, Level 21,
Liangyou Fulin Hotel
5 Luoyuan Street, Jinan 250063
Tel: +86 531 86016567/8
Fax: +86 531 8601 6569
Email: fion.jia@sagov.org
VIC GOVERNMENT BUSINESS OFFICE
For more information about the VIC Business Office, please visit
www.invest.vic.gov.au
Beijing
Unit 2, Level 2, Office Tower C2
The Towers, Oriental Plaza
1 East Chang An Avenue,
Dong Cheng , Beijing, 100738
Tel: +86 10 8515 3166
Fax: +86 10 8518 2080
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VIC Business Office Beijing
北京 东城区 东长安街
1号
东方广场 C2楼
2层 2单元
Shanghai
Suite 620, Shanghai Centre
1376 West Nanjing Road
Shanghai, 200040
Tel: +86 21 6279 8681
Fax: +86 21 6279 8685
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VIC Business Office Shanghai
上海 南京西路 1376号
上海商城 620室
Chengdu
Room 1738, Level 17,
Raffles City Tower 2
3 Section 4, South Renmin Road,
Wuhou, Chengdu 610041
Tel: +86 28 6511 8108
Fax: +86 28 6511 8107
Nanjing
Suite 1164, Level 11,
World Trade Centre, Jinling Hotel
2 Hanzhong Road, Nanjing
210005
Tel: +86 25 8470 1231
Fax: +86 25 8470 9821
WA GOVERNMENT INTERNATIONAL TRADE AND INVESTMENT OFFICE
For more information about the WA International Trade and Investment Office,
please visit www.dsd.wa.gov.au
Shanghai
Tel: +86 21 5292 5899
Fax: +86 21 5292 5889
Email: Nathan.backhouse@westernaustralia.cn
Hangzhou
Tel: +86 571 8795 0267
Fax: +86 571 8795 0295
Email: william.wang@dsd.wa.gov.au
INTELLECTUAL PROPERTY PROTECTION
CHINESE TRADEMARK OFFICE
The Chinese Trademark Office is a part of SAIC that deals with trademark
registration, regulation and protection.
Beijing
1 Chama Nanjie
Xicheng District, Beijing
Tel: +86 10 6802 7820
Fax: +86 10 6801 3623
Website: www.saic.gov.cn
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Chinese Trademark Office Beijing
中国国家工商行政
管理总局
北京 西城区 茶马南街
1号
State Intellectual Property Office Beijing
6 Xitucheng Lu
Jimenqiao Haidian District
Beijing 100088
Tel: +86 10 6208 3114
Website: english.sipo.gov.cn
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State Intellectual Property Office
中国国家知识产权局
北京 海淀区
蓟门桥 西土城路6号
14. 2827
CUSTOMS AND QUARANTINE
GENERAL ADMINISTRATION OF QUALITY SUPERVISION, INSPECTION AND
QUARANTINE (AQSIQ)
Beijing
9 Madian East Road
Haidian District
Beijing 100088
Email: webmaster@aqsiq.gov.cn
Website: english.aqsiq.gov.cn
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AQSIQ Beijing
国家质量监督检验检疫
总局
北京 海淀区
马甸东路9号
GENERAL ADMINISTRATION OF CUSTOMS
Beijing
6 Jianguomennei Avenue
Dongcheng District
Beijing 100730
Website: english.customs.gov.cn
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YOUR TAXI DRIVER:
General Administration of
Customs Beijing
中国海关总署
北京 东城区
建国门内大街6号
FOREIGN AFFAIRS, EMBASSIES AND CONSULATES
EMBASSY OF AUSTRALIA
Beijing
21 Dongzhimenwai Street,
Chaoyang, Beijing 100600
Tel: +86 10 5140 4111
Fax: +86 10 5140 4230
Email: pubaff.beijing@dfat.gov.au
Website: www.china.embassy.gov.au
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Embassy of Australia
澳大利亚驻华大使馆
北京 朝阳区
东直门外大街 21号
AUSTRALIAN CONSULATE GENERAL
Shanghai
Level 22 CITIC Square
1168 Nanjing Xi Lu
Shanghai 200041
Tel: +86 21 2215 5200
Fax: +86 21 2215 5252
Email: consular.shanghai@dfat.gov.au
Website:
www.shanghai.china.embassy.gov.au
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Australian Consular-General Shanghai
澳大利亚领事馆
上海 南京西路1168号
中信泰富广场 22层
Chengdu
Level 11 Square 1,
Regus Business Centre
18 Dongyu St, Jinjiang District,
Chengdu, Sichuan 610016
Tel: +86 28 6268 5200
Website:
www.chengdu.china.embassy.gov.au
Hong Kong
23 Floor Harbour Centre
25 Harbour Road, Wanchai, Hong Kong
Tel: +852 2827 8881
Fax: +852 2585 4457
Website:
www.hongkong.china.embassy.gov.au
Guangzhou
Level 12, Development Centre
3 Linjiang Roand,
Zhujiang New City
Guangzhou 510623
Tel: +86 20 3814 0111
Fax: +86 20 3814 0112
Website:
www.guangzhou.china.embassy.gov.au
MINISTRY OF FOREIGN AFFAIRS
Beijing
2 Chaoyangmen Nandajie,
Chaoyang, Beijing
Tel: +86 10 6596 1114
Website: www.fmprc.gov.cn
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Ministry of Foreign Affairs Beijing
中国外交部
北京 朝阳区
南大街 朝阳门2号
15. 3029
FINANCE, TAXATION AND ACCOUNTING
CERTIFIED PRACTISING ACCOUNTING AUSTRALIA REPRESENTATIVE
CPA Australia is an Australian based accounting body with a membership of
more than 150,000 finance, accounting and business professionals globally. For
more information about CPA Australia please visit www.cpaaustralia.com.au
Beijing
307-308B, Level 3
Office Tower C2 Oriental Plaza
1 East Chang An Avenue
Dong Cheng District
Beijing 100738
Tel: +86 10 8518 5575
Fax: +86 10 8518 7001
Email: beijing@cpaaustralia.com.au
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CPA Australia, Beijing
东城区 东长安街1号
东方广场 C2楼 3层
307-308B室
Shanghai
Suite 1407, Level 14, CITIC Square
1168 Nanjing West Road
Shanghai 200041
Tel: +86 21 3218 1860
Fax: +86 21 5292 5289
Email: shanghai@cpaaustralia.com.au
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CPA Australia, Shanghai
上海市 南京西路1168号
中信泰富广场
14层 1407室
Guangzhou
Room 1714-15 Main Building
Guangdong International Hotel
339 Huanshidong Road
Guangzhou 510098
Tel: +86 20 2237 2846
Email: guangzhou@cpaaustralia.com.au
NATIONAL AUDIT OFFICE OF CHINA
Beijing
1 Beiluyuan, Zhanlan Road
Beijing 100830
Fax: +86 10 6833 0958
Email: CNAO@audit.gov.cn
Website: www.cnao.gov.cn
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National Audit Office
中国审计署
北京市展览路北潞园1号
THE PEOPLE’S BANK OF CHINA
Beijing
32 Chengfang Street, Xicheng
Beijing, 100800
Tel: +86 10 6619 4114
Email: webbox@pbc.gov.cn
Website: www.pbc.gov.cn
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National Audit Office
中国人民银行
北京市 西城区 成方街
32号
LAW AND JUSTICE
MINISTRY OF JUSTICE
Beijing
10 Nandajie, Chaoyangmen, Chaoyang
Beijing 100020
Website: english.moj.gov.cn
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Ministry of Justice
中国司法部
北京市 朝阳门 南大街
10号
NATIONAL BUREAU OF CORRUPTION PREVENTION
Beijing
2 Guang’An Men Nan Jie, Xuanwu
Beijing 100053
Website: www.nbcp.gov.cn
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Ministry of Justice
国家预防腐败局
北京市 玄武区
广安门南街2号
16. 3231
TRAVELLING TO CHINA
TRANSLATION SERVICES
Mandarin is the official spoken language in China. Diverse regional dialects are
united through a common and official way of written communication, Simplified
Chinese. When doing business in China or with Chinese counterparts, it is
important to translate official documents into Simplified Chinese. Companies
should be prudent in selecting translation services to ensure that the
translation is accurate and professional. High quality translation would reduce
misunderstanding and ambiguities and can be interpreted as a show of respect.
ACCOMMODATION
Fully serviced hotels and apartments can be easily found in most cities in
China. ACBC members can benefit from a range of benefits when staying at an
ACBC member accommodation service. Please contact your ACBC Branch for
more information.
TRAVEL AND TRANSPORT
Major cities in China are easily accessible by plane. Trains and coaches are
also available for regional travel. Train and plane tickets should be booked in
advance and travellers should be aware of ticket scams. During a short stay,
taxis are the best way to get around local areas. Taxis are metered by law, but
most taxi drivers speak Mandarin only. Limousines with English-speaking drivers
are available but are more expensive. During a long term stay, trams and buses
can provide a more economical way of travel. When travelling to China, ACBC
members can benefit from a range of benefits when travelling on an ACBC
member airline. Please contact your ACBC Branch for more information.
HEALTH AND WELFARE
A number of western style clinics can be found in large cities such as Beijing and
Shanghai. Major also hospitals provide emergency service to foreigners. Cash
payments are expected and price may be inflated.
Common health concerns include pollution and food and water hygiene. Fruits
should be washed and peeled. Raw food and local tap water should be avoided.
Health insurance is highly recommended. Please visit DFAT’s Smart Traveller
Guide, www.smartraveller.gov.au, for updated health and welfare information.
CHINESE CULTURE & BUSINESS ETIQUETTE
BUILDING RELATIONSHIPS
• Guan Xi (or relationship) is a unique social phenomenon which determines
your influence or bargaining power in society. Chinese people tend to
cooperate with or favour those who they have a ‘relationship’ or Guan
Xi with. Guan Xi is usually built on friendship, mutual benefits, familial
relationships or business relationships.
• Good Guan Xi is essential to strong business relationships and cooperation.
Meetings and dinner banquets are commonly and often used in China to
foster strong relationships and trust.
• Mian Zi (or face) refers to a person’s dignity and plays a big part in Chinese
relationship building. Acts that “give face” (such as attending dinner
banquets, giving compliments and showing politeness) are encouraged. Acts
that cause one to “lose face” (such as public arguments and showing anger)
should be avoided.
AT A BUSINESS MEETING
• Punctuality is expected. Meetings start promptly and you should arrive early
for formal introductions.
17. 3433
• A handshake is the standard way to greet men and women of all levels.
Kissing on the cheek or hugging should be avoided.
• Elders are well respected and an extra show of courtesy in the presence of
elders will reflect well on you.
• ‘Ni Hao’ (hello) and ‘Xing Hui’ (glad to meet you) are common greetings.
Using simple Mandarin phrases such as these can go a long way.
• Address your counterparts by their surname which is placed before their
first name.
• Business cards should be in English and Simplified Chinese. Present your
business card with both hands with the Simplified Chinese side facing up.
When receiving a business card, it is polite to examine it for a moment before
putting it away.
AT A BUSINESS DINNER
• Business lunches and dinners are commonly used for building relationships
and even negotiations.
• Never begin eating or drinking until your host does. It is polite to try all dishes
that are offered to you, but you can discreetly leave anything you don’t like at
the edge of your plate.
• Dinner speeches and frequent toasts are standard and are expected of both
the host and guests. ‘Bai Jiu’ (spirit drink) is the usual drink for toasts.
• You may be strongly encouraged to drink ‘Bai Jiu’ by your host or
other guests. Drinking together is a welcoming gesture and a way of
building relationship.
DURING AN NEGOTIATION
• Conduct thorough research of your counterparts and their companies.
Demonstrate your control of the negotiation by sending an agenda prior
the negotiation.
• Chinese negotiators like to open negotiations with important issues. They
aim to gain concessions. Be willing to compromise.
• Expect to encounter delays, but it is important to remain polite.
• Use jargon free language and ensure that decisions are free of ambiguity.
GIFT GIVING
• Small gifts are usually given at a farewell banquet or the end of an
important introductory meeting. Gifts signify gratitude, appreciation,
goodwill and friendship.
• Gifts should be sophisticated and made presentable. Gifts should be
wrapped with colours that signify good luck (such as red and gold).
Avoid colours such as black and whites.
• Extremely valuable gifts or giving gifts without good reason may represent
an ulterior motive.
• When receiving gifts, it is polite to refuse 2 or 3 times before accepting
the gift.
• Business gifts should be reciprocated.
18. 3635
CHINESE DIALLING AND AREA CODES
CHINA NATIONAL DIALLING CODE: 86
CITY AREA CODE CITY AREA CODE
Beijing 10 Ningbo 574
Chengdu 28 Qingdao 532
Dalian 411 Shanghai 21
Foshan 757 Shaoxing 575
Guangzhou 797 Shenyang 24
Hangzhou 571 Shenzhen 755
Jinan 531 Wuhan 27
Kunming 871 Xi an 29
Nanjing 25 Xiamen 592
CHINESE PUBLIC HOLIDAYS
NAME 2014 2015 2016
New Year Jan 1 Jan 1 – 3 Jan 1 – 3
Spring Festival
(Chinese New Year)
Jan 31 – Feb 6 Feb 19 – 25 Feb 8 – 14
Qingming Festival Apr 5 – 7 April 4 – 6 Apr 2 – 4
Labour Day May 1 – 3 May 1 – 3 Apr 30 – May 2
Dragon Boat Festival May 31 – Jun 2 Jun 20 – 22 Jun 9 – 11
Mid-Autumn Festival Sep 6 – 8 Sep 26 – 28 Sep 15 – 17
National Day Oct 1 – 7 Oct 1 – 7 Oct 1 – 7