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22nd October 2008

                           HANNAH RUDMAN

                    From push… to pull:
              personalisation, participation, co-
                  production and porosity!

               www.slideshare.net/hanrudman

                                 RUDMAN
Hannah@hannahrudman.com         CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
National Office of Statistics reports…




                                       57% homes
                                       have internet
                                       access -
                                       c.85%
                                       connections
                                       broadband
                                       c.95%
                                       population have
                                       mobile phone
                           RUDMAN
Hannah@hannahrudman.com   CONSULTING
Diminishing digital divide?

• Connectivity and kit
   – 87.6% UK homes have digital TVs
   – 300m smartphones in the world,
   – Nokia making an entry level handset,
   – Malawi building IT infrastructure for smartphones not
     PC


• Convergence
   – In a few years time,
   mobile devices will hold 10TB data (10,000 GB)

                              RUDMAN
  Hannah@hannahrudman.com    CONSULTING
From push to pull

• Business is changing
   – Networked, distributed




                                RUDMAN
Hannah@hannahrudman.com        CONSULTING
From push to pull: Media

• Time shifted content




                            RUDMAN
Hannah@hannahrudman.com    CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
National Theatre: new models of bringing
           together art & audiences
“Technology is in the right
place now. The software
design is there, more and
more people have
broadband with moving
pictures and delivery is
free.”



                                     “It's more enjoyable to be in
                                     the swim than chasing the
                                     wave”.
                                     Nick Starr,Chief Exec.
                               RUDMAN
   Hannah@hannahrudman.com    CONSULTING
People want to do more than attend
•   Personalise
•   Participate
•   Co-produce
•   Create meaning
     – Alan Brown’s latest research: WolfBrown


This affects:
     – Business models
     – Organisations’ operations
     – Artistic practice



                           RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
“We-think”

“We-Think: the power of mass creativity is about what the
rise of the likes of Wikipedia and Youtube, Linux and
Craigslist means for the way we organise ourselves, not just
in digital businesses but in schools and hospitals, cities and
mainstream corporations. My argument is that these new
forms of mass, creative collaboration announce the arrival
of a society in which participation will be the key organising
idea rather than consumption and work. People want to be
players not just spectators, part of the action,
not on the sidelines.”

   Charles Leadbeater, thinker and author.
   www.wethinkthebook.net
                               RUDMAN
  Hannah@hannahrudman.com     CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
A change in how art is created
quot;The newest digital technologies are returning us to the most ancient
      form of media - one in which a natural order is restored;
         our individual stories and ideas take center stage,
             with the rest of the world as a backdrop”.
               June Cohen, (TED) conference director




                              RUDMAN
Hannah@hannahrudman.com      CONSULTING
Some co-production




                                 RUDMAN
Hannah@hannahrudman.com         CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
Status Stories




                              RUDMAN
Hannah@hannahrudman.com      CONSULTING
Status Stories

• Conversation starters




                              RUDMAN
Hannah@hannahrudman.com      CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
Status Stories: story caching




                            RUDMAN
Hannah@hannahrudman.com    CONSULTING
Survival Features!

• Participation ✔
• Personalisation ✔
• Co-production ✔

• Porosity


                                RUDMAN
Hannah@hannahrudman.com        CONSULTING
Change of mindset




                                RUDMAN
Hannah@hannahrudman.com        CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
A change in organisational structure
• Cornerhouse




              “…arts organisations must do more to help one another. Arts
  organisations learn too little from one another. Peer-to-peer support, mutual problem
                              solving and networking to share
                                   resources is rare”.

                                                                      Charles Leadbeater
                                                    “Arts Organisations in the 21st Century
                                                                            10 Challenges”




                                       RUDMAN
Hannah@hannahrudman.com               CONSULTING
New tools and distribution channels…
 what does it mean for your organisation?
• Photo phones
• Video phones
• Skype recording




                           RUDMAN
Hannah@hannahrudman.com   CONSULTING
RUDMAN
Hannah@hannahrudman.com   CONSULTING
Intentful customers

• “Make me move” - make me be there?
• Audience as co-programmer
   – Eventful, thepoint,




                                 RUDMAN
Hannah@hannahrudman.com         CONSULTING
From push to pull to porosity…

  • Expect to have profound discussions!
  • Expect to change!
  • THANKS for listening!

I’m porous…
Stay in touch!
Hannah@hannahrudman.com
www.hannahrudman.com

http://del.icio.us/hanrudman/


                             RUDMAN
  Hannah@hannahrudman.com   CONSULTING

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Hannah Rudman221008