How are online and offline retail integrating as we head into 2014? How are retailers handling the “showrooming” effect? Mike Osswald discusses the evolution of channel connections into today’s omni-channel state, plus a heads-up about what to expect in the near future. www.hansoninc.com/summit

1. HAVE
CONVERSATIONS
RETAIL + DIGITAL

2. MINDY WITHROW
STEVE DWYER
CONTENT STRATEGIST
CONNECTION STRATEGIST

3. PERVASIVE COMPUTING
> OMNI-CHANNEL

4. RETAIL + DIGITAL IN 2014
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Continued integration of online into offline –
people are prepared and researching
•
“Showrooming” is being worked out
•
Manufacturers likely to be more involved at
point-of-purchase and digitally
– In-store layout changes
– Store-within-a-store
– More trained staff
– More strategic alliances

5. RETAIL + DIGITAL
EVOLUTION OF CHANNEL CONNECTIONS
Omni-Channel
•
•
•
•
•
•
Brand is experienced across all channels
Products and promotions are consistent across platforms
User are tracked across platforms, share common account
Common databases serve information everywhere
Physical store is one of several channels for purchase
User experience informed by profile, social activities, etc.
Cross-Channel
•
Several “branded” channels, connected,
synchronized messages and campaigns
Multi-Channel
•
Several channels, consistency of message and design
Single Channel
•
No real relationship between offline and online

6. RETAIL + DIGITAL
CONTINUED EXPLORATION
•
Same-day delivery from online retailers
•
Connecting user accounts with in-store
kiosks and information; more personalized
experiences
•
Location awareness, connected
loyalty programs and promotions
• AmazonFresh and Amazon Local
• Google Shopping Express
• Walmart To Go
• eBay Now (retailer delivery service)
• Amazon and Google lockers

7. See more at
HANSONINC.COM/SUMMIT