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Social Media recipes for your online kitchen

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Online Recipes for Success From Pancakes to Peanut Brittle Katie Laird klaird@schipul.com www.schipul.com/happykatie Friday, April 16, 2010
(like cooking) ^ Friday, April 16, 2010
Marcel Boulestin Friday, April 16, 2010
✓ 4 delicious Online Recipes ✓ Stories to inspire your kitchen ✓ A doggie bag full of good ideas Friday, April 16, 2010
Internet Pancakes Friday, April 16, 2010
✓ LISTEN! ✓ Established voice and response platform ✓ The magic words (‘I’m sorry’ or ‘Thank you’) ✓ Discover unexpected opportunity Pancake ingredients Vent offline, make lemonade online Friday, April 16, 2010
www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Friday, April 16, 2010
www.flickr.com/groups/bumbofun/ www.youtube.com/watch?v=7DkWjqilINQ Friday, April 16, 2010
Friday, April 16, 2010
Digital Stone Soup Friday, April 16, 2010
✓ Strong relationships ✓ Trust ✓ Established online presence ✓ A library card (or Amazon account) Stone Soup ingredients Friday, April 16, 2010
www.polleverywhere.com www.intensedebate.com www.chipin.com www.polldaddy.com Friday, April 16, 2010
http://twitter.threadless.com Vote on Tweets about Threadless tees! www.threadcakes.com Bake cakes with Threadless shirt www.threadless.com/quote2win designs, vote and WIN!!! www.vimeo.com/threadless Comment contests through Facebook Weekly Community video update video giveaways and announcements Friday, April 16, 2010
Community Cupcakes Friday, April 16, 2010
Take care of your people. Marketing success Community love Friday, April 16, 2010
✓ A company that cares ✓ Pro-active responders ✓ Creative playfulness ✓ Hero making missions Cupcake i ngredients Friday, April 16, 2010
???????????? ???????????? ???????????? Friday, April 16, 2010
www.threadbanger.com/post/12723 www.twitter.com/houstonzoo www.squarespace.com/iphone /www.flickr.com/photos/cybertoad/3211981392/ Friday, April 16, 2010
23 employees 13,982 followers 19 personal sites 4,782 page views 25 on Facebook 650 visits Friday, April 16, 2010
Friday, April 16, 2010
Strategic Peanut Brittle Friday, April 16, 2010
✓ NUTS (of all kinds) ✓ Sweet tooth for the good stuff ✓ Open (strategic) mind for all the rest Peanut brittle ingredients Friday, April 16, 2010
✓ Raving Fans: ✓ Clients ✓ Extended ‘Family’ ✓ Employees ✓ Non-Believers: ✓ Competitors ✓ Jerks ✓ Former tenants / employees Friday, April 16, 2010
1. Message 4. Plot So my point is... 2. Conflict 3. Characters Friday, April 16, 2010
www.intensedebate.com Forum-like comment threads and user profiles to follow! www.scoutlabs.com www.backtype.com Reputation management - Follow and promote with collaborative elements comments about YOU www.convotrack.com Sidebar to aggregate comments on content from all over Friday, April 16, 2010
www.twitalyzer.com http://search.twitter.com What are your RT-ers influence and Old school Twitter search footprints like? and monitoring http://bit.ly Shorten your URLs and revel in the handy built-in statistics! Friday, April 16, 2010
Find your Happy Place. Friday, April 16, 2010
Doggie bag ✓ Persona development ✓ Set up your tools ✓ Response strategy ✓ Identify your Heroes + Raving Fans ✓ 2 ways you can play with your audience? Friday, April 16, 2010
✓ Online marketing is an experimental blend ✓ Connect the offline and online world ✓ Stir in the good with the bad, it’s all gravy Friday, April 16, 2010
Harriet Van Home Friday, April 16, 2010
Thanks for cooking with me! Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Katie details: Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie http://www.flickr.com/photos/66125582@N00/457743309/ Find these slides on Slideshare: www.slideshare.net/happykatie Friday, April 16, 2010
• Slide 1: • Heart Book: www.flickr.com/photos/mizzel/3661566009/ • Four Bowls: www.flickr.com/photos/10229241@N04/2210869771/ • Fire Chef: www.flickr.com/photos/liberato/2275622210/ • Slide 2: • Chemistry Lab Wall: http://www.flickr.com/photos/odreiuqzide/3817113176/ • Slide 3: • Cooking Table: http://www.flickr.com/photos/h_is_for_home/3588626853/sizes/l • Knife and Fork: http://www.flickr.com/photos/79649916@N00/2140222017/ • Blue Pizza Oven: http://www.flickr.com/photos/smcgee/2223976433/in/set-72157617018994796/ • Woman with Soup: http://www.flickr.com/photos/79649916@N00/2140222017/ • Panda Pan:  http://www.flickr.com/photos/49503124519@N01/2224102244/ • Shopping List: http://www.flickr.com/photos/h_is_for_home/2575745569 • Slide 4: • Woman Eating Repeat: Page not found • Girl with Candy Apple: http://www.flickr.com/photos/31686852@N00/491924792/ • Boy with Watermelon: http://www.flickr.com/photos/50635359@N00/121984304/ • Slide 5: • Waiter Drinking Real Wine: http://www.flickr.com/photos/pedrosimoes7/169983321/sizes/l/ • Slide 6: • Veselka Pancakes: http://www.flickr.com/photos/51035735481@N01/44199003/ • Maple Pancakes: http://www.flickr.com/photos/66576488@N00/3785678542/ • Slide 7: • Mixing Bowl: http://www.flickr.com/photos/10229241@N04/3755834806/ • Ricotta Pancakes: http://www.flickr.com/photos/87955432@N00/282085602/ • Robots Pancakes: http://www.flickr.com/photos/71447254@N00/3307512768/ Friday, April 16, 2010
• Slide 10: • Lit Mac: www.flickr.com/photos/86451170@N00/468460396/ • Pen and Paper: www.flickr.com/photos/97351704@N00/325752626/ • Pink Spiral: www.flickr.com/photos/40645538@N00/398992111/ • Orange Telephone: www.flickr.com/photos/13522901@N00/64027565/ • Slide 12: • Toddlers in Chairs: www.flickr.com/photos/ianturk/2154922331 • Slide 13: • Variety Sliced Fruit in Juice: www.flickr.com/photos/50502690@N00/2664957782/ • Grapefruit in Juice: www.flickr.com/photos/51035555243@N01/2927355093/ • Sliced Lemon: www.flickr.com/photos/40645538@N00/3405897312/ • Slide 14: • Soup and Sandwich: http://www.flickr.com/photos/29596200@N00/226319598/ • Beer and Soup: http://www.flickr.com/photos/51035614490@N01/688744356/ • Chilled Borscht: http://www.flickr.com/photos/43091542@N00/2830422052/ • Slide 15: • Onion Soup: http://www.flickr.com/photos/84117831@N00/56448145/ • Kale: http://www.flickr.com/photos/10229241@N04/3026045835/ • Slide 19: • Carrot Cupcakes: http://www.flickr.com/photos/48600074651@N01/501789057/ • Lemon Cupcakes: www.flickr.com/photos/santos/127892227/in/set-1078546/ • Cupcake Girl: www.flickr.com/photos/66081320@N00/3630603284/ • Slide 21: • Heart Cupcakes: http://www.flickr.com/photos/13041737@N08/2207710404/ • Hello Kitty Cupcake: http://www.flickr.com/photos/48600074651@N01/5051865/ • Strawberry Cupcake: http://www.flickr.com/photos/48600074651@N01/4338481/ Friday, April 16, 2010
• Slide 27: • Black Bean Chili: http://www.flickr.com/photos/43905767@N00/3261743489/ • Chili with Hot Sauce: http://www.flickr.com/photos/29831438@N00/34243279/ • Veggie Chili: http://www.flickr.com/photos/28328627@N03/3395174338/ • Slide 28: • Tomato: http://www.flickr.com/photos/67499195@N00/2909778692/ • Peppers: http://www.flickr.com/photos/97551727@N00/1972975591/ • Hello Kitty Doll: http://www.flickr.com/photos/62274271@N00/2391556686/ • Slide 32: • Thank you M&Ms: http://www.flickr.com/photos/37183619@N00/1574355240 • Slide 34: • Chocolate Cake: http://www.flickr.com/photos/galant/3295376624 • Peanuts with Spatula: http://www.flickr.com/photos/foodchronicles/2120263951 • Peanuts Close Up: http://www.flickr.com/photos/mezuni/3127150903/ • Slide 35: • Cereal Bar: http://www.flickr.com/photos/43091542@N00/2185558804/ • Squirrel: http://www.flickr.com/photos/84136479@N00/974094092/ • Spices: http://www.flickr.com/photos/10934572@N00/3300238326/ • Slide 36: • Guy in Crowd: http://www.flickr.com/photos/rogerss1/3296910183/ • Large Crowd: http://www.flickr.com/photos/leecullivan/519240547/ • Slide 40: • Star Cookies with Sprinkles:www.flickr.com/photos/safetyparachute/304323700/ • Cake with Icing: http://www.flickr.com/photos/53529921@N00/3193412107/ • Happy Star Cookie: http://www.flickr.com/photos/41754875@N00/1996389857/ • Slide 41: • Smile Cookie: http://www.flickr.com/photos/infatuated/2363688502/sizes/l/ Friday, April 16, 2010

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Social Media recipes for your online kitchen

  • 1. Online Recipes for Success From Pancakes to Peanut Brittle Katie Laird klaird@schipul.com www.schipul.com/happykatie Friday, April 16, 2010
  • 2. (like cooking) ^ Friday, April 16, 2010
  • 4. ✓ 4 delicious Online Recipes ✓ Stories to inspire your kitchen ✓ A doggie bag full of good ideas Friday, April 16, 2010
  • 5. Internet Pancakes Friday, April 16, 2010
  • 6. ✓ LISTEN! ✓ Established voice and response platform ✓ The magic words (‘I’m sorry’ or ‘Thank you’) ✓ Discover unexpected opportunity Pancake ingredients Vent offline, make lemonade online Friday, April 16, 2010
  • 7. www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Friday, April 16, 2010
  • 8. www.flickr.com/groups/bumbofun/ www.youtube.com/watch?v=7DkWjqilINQ Friday, April 16, 2010
  • 10. Digital Stone Soup Friday, April 16, 2010
  • 11. ✓ Strong relationships ✓ Trust ✓ Established online presence ✓ A library card (or Amazon account) Stone Soup ingredients Friday, April 16, 2010
  • 12. www.polleverywhere.com www.intensedebate.com www.chipin.com www.polldaddy.com Friday, April 16, 2010
  • 13. http://twitter.threadless.com Vote on Tweets about Threadless tees! www.threadcakes.com Bake cakes with Threadless shirt www.threadless.com/quote2win designs, vote and WIN!!! www.vimeo.com/threadless Comment contests through Facebook Weekly Community video update video giveaways and announcements Friday, April 16, 2010
  • 14. Community Cupcakes Friday, April 16, 2010
  • 15. Take care of your people. Marketing success Community love Friday, April 16, 2010
  • 16. ✓ A company that cares ✓ Pro-active responders ✓ Creative playfulness ✓ Hero making missions Cupcake i ngredients Friday, April 16, 2010
  • 17. ???????????? ???????????? ???????????? Friday, April 16, 2010
  • 18. www.threadbanger.com/post/12723 www.twitter.com/houstonzoo www.squarespace.com/iphone /www.flickr.com/photos/cybertoad/3211981392/ Friday, April 16, 2010
  • 19. 23 employees 13,982 followers 19 personal sites 4,782 page views 25 on Facebook 650 visits Friday, April 16, 2010
  • 21. Strategic Peanut Brittle Friday, April 16, 2010
  • 22. ✓ NUTS (of all kinds) ✓ Sweet tooth for the good stuff ✓ Open (strategic) mind for all the rest Peanut brittle ingredients Friday, April 16, 2010
  • 23. ✓ Raving Fans: ✓ Clients ✓ Extended ‘Family’ ✓ Employees ✓ Non-Believers: ✓ Competitors ✓ Jerks ✓ Former tenants / employees Friday, April 16, 2010
  • 24. 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Friday, April 16, 2010
  • 25. www.intensedebate.com Forum-like comment threads and user profiles to follow! www.scoutlabs.com www.backtype.com Reputation management - Follow and promote with collaborative elements comments about YOU www.convotrack.com Sidebar to aggregate comments on content from all over Friday, April 16, 2010
  • 26. www.twitalyzer.com http://search.twitter.com What are your RT-ers influence and Old school Twitter search footprints like? and monitoring http://bit.ly Shorten your URLs and revel in the handy built-in statistics! Friday, April 16, 2010
  • 27. Find your Happy Place. Friday, April 16, 2010
  • 28. Doggie bag ✓ Persona development ✓ Set up your tools ✓ Response strategy ✓ Identify your Heroes + Raving Fans ✓ 2 ways you can play with your audience? Friday, April 16, 2010
  • 29. ✓ Online marketing is an experimental blend ✓ Connect the offline and online world ✓ Stir in the good with the bad, it’s all gravy Friday, April 16, 2010
  • 30. Harriet Van Home Friday, April 16, 2010
  • 31. Thanks for cooking with me! Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Katie details: Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie http://www.flickr.com/photos/66125582@N00/457743309/ Find these slides on Slideshare: www.slideshare.net/happykatie Friday, April 16, 2010
  • 32. • Slide 1: • Heart Book: www.flickr.com/photos/mizzel/3661566009/ • Four Bowls: www.flickr.com/photos/10229241@N04/2210869771/ • Fire Chef: www.flickr.com/photos/liberato/2275622210/ • Slide 2: • Chemistry Lab Wall: http://www.flickr.com/photos/odreiuqzide/3817113176/ • Slide 3: • Cooking Table: http://www.flickr.com/photos/h_is_for_home/3588626853/sizes/l • Knife and Fork: http://www.flickr.com/photos/79649916@N00/2140222017/ • Blue Pizza Oven: http://www.flickr.com/photos/smcgee/2223976433/in/set-72157617018994796/ • Woman with Soup: http://www.flickr.com/photos/79649916@N00/2140222017/ • Panda Pan:  http://www.flickr.com/photos/49503124519@N01/2224102244/ • Shopping List: http://www.flickr.com/photos/h_is_for_home/2575745569 • Slide 4: • Woman Eating Repeat: Page not found • Girl with Candy Apple: http://www.flickr.com/photos/31686852@N00/491924792/ • Boy with Watermelon: http://www.flickr.com/photos/50635359@N00/121984304/ • Slide 5: • Waiter Drinking Real Wine: http://www.flickr.com/photos/pedrosimoes7/169983321/sizes/l/ • Slide 6: • Veselka Pancakes: http://www.flickr.com/photos/51035735481@N01/44199003/ • Maple Pancakes: http://www.flickr.com/photos/66576488@N00/3785678542/ • Slide 7: • Mixing Bowl: http://www.flickr.com/photos/10229241@N04/3755834806/ • Ricotta Pancakes: http://www.flickr.com/photos/87955432@N00/282085602/ • Robots Pancakes: http://www.flickr.com/photos/71447254@N00/3307512768/ Friday, April 16, 2010
  • 33. • Slide 10: • Lit Mac: www.flickr.com/photos/86451170@N00/468460396/ • Pen and Paper: www.flickr.com/photos/97351704@N00/325752626/ • Pink Spiral: www.flickr.com/photos/40645538@N00/398992111/ • Orange Telephone: www.flickr.com/photos/13522901@N00/64027565/ • Slide 12: • Toddlers in Chairs: www.flickr.com/photos/ianturk/2154922331 • Slide 13: • Variety Sliced Fruit in Juice: www.flickr.com/photos/50502690@N00/2664957782/ • Grapefruit in Juice: www.flickr.com/photos/51035555243@N01/2927355093/ • Sliced Lemon: www.flickr.com/photos/40645538@N00/3405897312/ • Slide 14: • Soup and Sandwich: http://www.flickr.com/photos/29596200@N00/226319598/ • Beer and Soup: http://www.flickr.com/photos/51035614490@N01/688744356/ • Chilled Borscht: http://www.flickr.com/photos/43091542@N00/2830422052/ • Slide 15: • Onion Soup: http://www.flickr.com/photos/84117831@N00/56448145/ • Kale: http://www.flickr.com/photos/10229241@N04/3026045835/ • Slide 19: • Carrot Cupcakes: http://www.flickr.com/photos/48600074651@N01/501789057/ • Lemon Cupcakes: www.flickr.com/photos/santos/127892227/in/set-1078546/ • Cupcake Girl: www.flickr.com/photos/66081320@N00/3630603284/ • Slide 21: • Heart Cupcakes: http://www.flickr.com/photos/13041737@N08/2207710404/ • Hello Kitty Cupcake: http://www.flickr.com/photos/48600074651@N01/5051865/ • Strawberry Cupcake: http://www.flickr.com/photos/48600074651@N01/4338481/ Friday, April 16, 2010
  • 34. • Slide 27: • Black Bean Chili: http://www.flickr.com/photos/43905767@N00/3261743489/ • Chili with Hot Sauce: http://www.flickr.com/photos/29831438@N00/34243279/ • Veggie Chili: http://www.flickr.com/photos/28328627@N03/3395174338/ • Slide 28: • Tomato: http://www.flickr.com/photos/67499195@N00/2909778692/ • Peppers: http://www.flickr.com/photos/97551727@N00/1972975591/ • Hello Kitty Doll: http://www.flickr.com/photos/62274271@N00/2391556686/ • Slide 32: • Thank you M&Ms: http://www.flickr.com/photos/37183619@N00/1574355240 • Slide 34: • Chocolate Cake: http://www.flickr.com/photos/galant/3295376624 • Peanuts with Spatula: http://www.flickr.com/photos/foodchronicles/2120263951 • Peanuts Close Up: http://www.flickr.com/photos/mezuni/3127150903/ • Slide 35: • Cereal Bar: http://www.flickr.com/photos/43091542@N00/2185558804/ • Squirrel: http://www.flickr.com/photos/84136479@N00/974094092/ • Spices: http://www.flickr.com/photos/10934572@N00/3300238326/ • Slide 36: • Guy in Crowd: http://www.flickr.com/photos/rogerss1/3296910183/ • Large Crowd: http://www.flickr.com/photos/leecullivan/519240547/ • Slide 40: • Star Cookies with Sprinkles:www.flickr.com/photos/safetyparachute/304323700/ • Cake with Icing: http://www.flickr.com/photos/53529921@N00/3193412107/ • Happy Star Cookie: http://www.flickr.com/photos/41754875@N00/1996389857/ • Slide 41: • Smile Cookie: http://www.flickr.com/photos/infatuated/2363688502/sizes/l/ Friday, April 16, 2010