10 ways to go viral like
BuzzFeed

Your content sucks.
Don’t worry.
We’ll help you fix that...

Here are 10 tips to help your
content go viral
Inspired by BuzzFeed CEO’s Jonah
Peretti’s presentation at Inbound 2015

Look at your audience and
their hobbies.
Want to know what content will have the biggest
impact over the next five years? Look at people’s
hobbies today.
They’re great indicators for what will go viral in the
future.

Tip:
Review your
audience’s
interests in
Google
Analytics.

Make ‘em laugh.
Humor helps people connect, so inject some hilarity into
your content, wherever possible.

Tip:
Include some
pop culture
references.

Break the monotony of work.
Most people consume and share content while at work.
(Speaking of that, here comes your boss! Just kidding.)

Tip:
Share your
content during
office hours.

Make it fun.
People are like giant toddlers. They need to be
constantly entertained.

Tip:
Experiment
with lists,
quizzes,
videos and
challenges.

Make it practical.
Content should be something people use in their daily
lives.
It should ideally solve their problems, from improving
conversion optimization rates to learning how to
breakdance.

Tip:
Interview your
audience to
find out their
pain points.

Look at their conversations.
What do people say when they share your content?
That’ll help you understand what is meaningful in their
lives.

Tip:
Use social
listening tools
to listen to
your
audience.

Go to them.
Distribute your content where your audiences are.
(Hint: Chances are it’s likely on social media and not
your website.)

Tip:
Review your
Referrals in Google
Analytics.

Make them hungry for more.
One thing unites every man, woman and child on this
planet: food.
So, experiment with food-related topics in your content.

Tip:
Compare your
product or service
to a food item to
make it easier for
your audience to
understand.

Measure your success.
Never settle for mediocrity.
Define ‘success’ for your content.
Check if your content is ‘successful’. If not, tweak it on
a regular basis.

Tip:
How BuzzFeed
defines great content:
1. Did it spread internationally?
2. Does it work across multiple
platforms?
3. Does it help improve people’s lives?

Use the laser approach.
Create content for a specific group.
If something works well on a certain platform or market,
then adapt it and apply to new markets or platforms.

Tip:
1. Refer to your
audience’s Geo
(Location) in Google
Analytics to identify
possible markets

Congrats!
You’re now ready to
create kickass, viral
content.

THANKS!
Wanna implement these tips?
We can help. Drop me a line at joe@happymarketer.com or @RealJoeEscobedo

CREDITS
Specia l thanks to all the people who made and released these
awesome resources for free:
∎ Presentation template by SlidesCarnival
∎ Photographs by Unsplash