Planning your SEO budgets for 2016, don't confirm your numbers yet before you look at this presentation. With the recent changes by Google, here are a few predictions on where to allocate your marketing dollars. http://www.happymarketer.com/

1. 5 SEO
PREDICTIONS YOU
NEED TO KNOW
FOR 2016

2. “It’s the time of the year when you
grapple with marketing budgets.
Think again about what you need to
stay relevant in Google.

3. 1.
SEARCH IS MORE
PERSONAL

4. IMPROVED
RELEVANCE
A Google search result that
knows what’s in my email
and my calendar

5. WHAT SHOULD YOU DO NOW
○ Put the nail on the coffin on keyword level
data.
○ Plug user calendars to increase interaction
on a website.
○ Test Email Subject lines.
Google aims to be more relevant to you.

6. 2.
RISE OF THE
FACEBOOK APP

7. WELCOME TO
APPVILLE
Facebook is slowly
becoming the content
distribution engine of
choice.

8. WHAT SHOULD YOU DO NOW
○ Add Facebook to your content syndication
program.
○ Facebook provides you deep links – and
Google can access them.
Facebook has become a important part of the
marketing mix – even for B2B companies.

9. 3.
TAILGATING VOICE
SEARCH

10. TALKING TO A
PHONE
It’s no longer “home depot
seattle”. It’s now “where is
home depot near me”

11. WHAT SHOULD YOU DO NOW
○ Add more context to website content.
○ If you are a “location-based” business be
sure to be relevant to the locale.
Don’t just consider the “long tail” optimize for
conversational searches.

12. 4.
PAY UPFRONT TO BE
UPFRONT

13. Google is not just the new aggregator….but

14. ….Usurps branded searches and dominates the first fold.

15. WHAT SHOULD YOU DO NOW
○ Time to start tracking “branded keywords”
contribution to traffic.
○ Invest in deep links to your offers/deal
pages.
Google has leveled the playing field for your
non-branded searches.

16. 5.
INBOUND WITH PAID

18. REVIEW INBOUND
STRATEGY
Only having an Inbound
marketing strategy is not
enough. It needs to be
amplified by paid
distribution.

19. WHAT SHOULD YOU DO NOW
○ Have an “inbound marketing strategy”
○ Invest in “paid advertising”
An exclusive inbound strategy alone will not
help deliver results.

20. Need help planning for
2016?
Reach out to us at:
hello@happymarketer.com | @Hmarketer
Author: Belmond Victor | @TheBelmond