Going in for your next big creative pitch? Here are 8 secrets (inspired by the "best closer", Harvey Specter from Suits) that will help you get the "YES"!

1. LIKE A BOSS
8 SECRETS TO WINNING PITCHES
Credits: NY Times, USA Network

2. "I don't play the odds,
I play the man"
1
LISTEN. UNDERSTAND. RESPOND

3. Don't get too caught up in
trying to pitch ideas, without
understanding what the client
wants.

4. No matter how brilliant your
pitch is, it is of no use if it
doesn't resonate with the
client's needs.

5. "I don’t have dreams,
I have goals.
Now, it’s on to the next
one."
2
BE AMBITIOUS. BE PRACTICAL

6. The client might not always know
what they need. So, listen to their
challenges and respond with a bold
yet practical solution.

7. It's not always about sticking to the
brief or following the norms.

8. "The only time “success” comes
before “work” is in the
dictionary."
3
WORK HARD. DO EVERYTHING IT TAKES.

9. Be well-informed about the client's
past and the competition they care
about.

10. Calls, emails, meetings - do
whatever it takes to show them you
care and genuinely want to help
them in all ways possible.

11. "When you’re backed against
the wall, break the god damn
thing down."
4
EXUDE CONFIDENCE. BE FEARLESS

12. Go into any pitch with the confidence
that you know your sh*t.
More importantly, show that conviction
in every sentence you utter.

13. It is never about how much you know.
It always about how you convey what
you know.

14. "First impressions last. You start
behind the eight ball, you'll
never get in front."
5
MAKE EVERY SECOND COUNT

15. Humans have really low
attention span. So, don't waste
even a second with fluff.

16. "WOW" the client from time to
time with valuable insights/ideas
to recapture their attention.

17. "I don’t get lucky.
I make my own luck."
6
ALWAYS BE IN CONTROL

18. The best salesmen are
always in complete control
of their meetings without
being dominating or pushy.

19. It is about creating
conversations and knowing
how to change the
conversation at the right
time.

20. "That’s the difference
between you and me, you
wanna lose small, I wanna
win big."
7
CHOOSE YOUR BATTLES

21. Sales pitches go beyond a
company's core capabilities. It is
about building rapport and trust.

22. So, avoid petty arguments or
discussions and focus on things
that are important enough to
make or break a deal.

23. "It isn't bragging, if it's true"
8
TAKE PRIDE IN SHARING YOUR PAST
WORK

24. Be humble. But, never downplay
your past achievements.

25. Choose and highlight a few selected
past projects which had results that
are closest to your new client's
requirements.

26. "EQUAL PARTS OF SWAGGER
& SMARTS"
TO SUMMARIZE,
WHEN YOU WALK INTO THAT PITCH,
HAVE

27. IN SHORT, WHEN YOU WALK
INTO THAT PITCH, HAVE
Credits: NY Times and USA Network
www.happymarketer.com
@khyathi92 | @hmarketer