Google Analytics Premium provides marketers with fresh, accurate, and unsampled analytics data to inform strategic decisions. It offers up to 1 billion hits, 3 million rows of unsampled data, 50 custom variables, and 200 dimensions to track customer behavior. Premium accounts guarantee 99.9% uptime and include a dedicated account manager, live 24/7 support, and access to new training.

1. The CMO’s guide to
Google Analytics
Premium

2. Any serious marketer who is planning to invest significant time and resources in
the digital arena needs a cost effective analytics tool that can provide them with
data that is fresh, accurate and unsampled.
That is precisely what Google Analytics Premium does best!
Why Google Analytics Premium?

3. Freshest data available
(Never more than 4 hours old)
✘ Access up to 3 Million rows of
unsampled data in your reports.
✘ Sampling limit of up to 25 million visits.
✘ All data collected is retained for up to
3 years & is fully exportable!
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4. Focus on what really matters
(Define what is important to you)
✘ Tracks up to 1 Billion hits per month,
further upgrades available.
✘ 50 Custom Variables & 200 Dimensions
to help you track and understand your
customer’s behaviour in ways you never
thought possible!
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5. Reports, graphs & charts
(More clarity across the board)
✘ Full integration with DoubleClick
platforms means that information on
costs, impressions and even
re-marketing insights are always
easily and quickly accessible.
✘ BigQuery integration allows you to
run SQL queries against your data
all day long for greater insights!
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6. Giving credit where it is due
(find out what really works)
✘ Multi-channel attribution model assigns
values to marketing touch points
algorithmically across a customer’s
journey, allowing you to focus on the
digital channels, devices, and
keywords that truly provide
incremental value to your business!
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7. Premium services assured
(Service level agreement)
✘ Dedicated account manager who
works as a natural extension of your
marketing and web development
teams
✘ Live technical support 24/7 with a
99.9% uptime guaranteed*.
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8. Be among the privileged
(Maintaining your edge)
✘ Your team members can sharpen their
skills at their own pace with lessons
through Google Analytics Academy.
✘ Premium accounts get access to new
training before anyone else &
exclusive access to beta feature tests.
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9. ✘ Track up to 1 Billion hits a month.
(With further upgrades available.)
✘ Gain access to 3 Million rows of
unsampled data in the reports.
✘ Sampling limit of up to 25 million visits.
✘ Track up to 50 Custom Variables per
page.
✘ Define up to 200 Dimensions per page.
✘ Service Level Agreement promises
99.9% on collection, 99% on reporting
and 98% on freshness!
In a nutshell…
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Google Analytics Premium allows you to:

10. Need more information?
To learn how Google Analytics Premium can
help you to make better data-driven decisions,
drop us a mail at:
Hello@HappyMarketer.com
Or visit us at http://www.happymarketer.com/

11. Credits
All information provided in this Slideshare is correct as of August 2015.
Special thanks to Khyathi Nirmal Kumar for the assistance in producing this
slide & to the guys at SlidesCarnival for sharing these awesome ppt resources
J
-Terrence Quah
Senior Consultant
(Search & Analytics)