Andy Middleton, founder of the TYF Group, shared his inspiring family story with us at the Summercamp, and the importance of connecting the rules of nature to the way we design our businesses.

1. Play on
Purpose
(and get lucky)

2. 2
1. The power of stories
2. Weather check
1. Epic journey
1. Fear on purpose
2. Telling your story

3. 3
... but when I said that nothing had been done I erred in one important
matter. We had definitely committed ourselves and were halfway out of our
ruts. We had put down our passage money— booked a sailing to Bombay.
This may sound too simple, but is great in consequence.
Until one is committed, there is hesitancy, the chance to draw back, always
ineffectiveness. Concerning all acts of initiative (and creation), there is one
elementary truth, the ignorance of which kills countless ideas and splendid
plans: that the moment one definitely commits oneself, then Providence
moves too.
All sorts of things occur to help one that would never otherwise have
occurred. A whole stream of events issues from the decision, raising in one's
favour all manner of unforeseen incidents and meetings and material
assistance, which no man could have dreamt would have come his way. I
learned a deep respect for one of Goethe's couplets:
Whatever you can do or dream you can, begin it.
Boldness has genius, power and magic in it!

5. 5

6. 6

10. 10
1. The power of stories
2. Weather check
1. Epic journey
1. Fear on purpose
2. Telling your story

11. 11
know your
landscape

13. 13
Work has
passed its sell by
date.
45 years is too
long to wait to
have deep fun
It’s too long to
wait to make a
difference

14. 14
Get good at recognising the weak signals.
Know what’s happening.

15. 15

16. 16
1. The power of stories
2. Weather check
1. Epic journey
1. Fear on purpose
2. Telling your story

17. Start where you
want to finish.
It’s easier than
cleaning things up
when you’ve made a
mess.

18. Rules Reality
Performance
Focus
10
legal minimum,
political maximum
successfully
reach the wrong
goals
R10
real 10/10
good intentions,
low impact
1
CHOICES &
DECISIONS

19. Share wild dreams

20. 20
grow
for
good

21. 21
stay informed

22. 22
Fall into the universe

23. 23
Play it forwards

24. 24
1. The power of stories
2. Weather check
1. Epic journey
1. Fear on purpose
2. Tell your own story

25. 25
Fear on purpose
Choose what to be
scared of
Know the reality of
consequence, and
the consequence of
reality

26. 26

27. 27
Don’t run from the waves of change.
Ride them.

28. 28
If the world knew what
I was capable of, what
would it ask me to do
with my life?

29. 29
1. The power of stories
2. Weather check
1. Epic journey
1. Fear on purpose
2. Tell your own story

30. 30

31. 31

32. 32
Andy Middleton | TYF | St Davids
www.tyf.com
@gringreen
andy.m@TYF.com