This document discusses the rise of social media and how both individuals and brands can utilize various social media platforms like Twitter, Facebook, blogs and forums to engage with customers, gain followers and build their brand. Some key platforms mentioned include Twitter, Facebook, YouTube and Flickr. Examples are provided of how some celebrities, companies and organizations have successfully used social media to connect with audiences, generate buzz and increase engagement.

1. social media 101 andrew cherwenka april 2009

2. “ great advertisements” by weblover

3. “ what’s next in marketing and advertising” by paul isakson

4. “ fantastic pictures” by meisterjoker

7. social what?

8. social what?

9. social what?

10. social what?

11. social networks

12. social networks

13. user generated content social bookmarking wikis views photo sharing blogs events livecasting dialogue product reviews microblogs videos online gaming q&a art game sharing music sharing threads opinions podcasts forums audio sharing votes links aggregators wall posts RSS social media

14. building your brand through UGC social media marketing

16. what is twitter? The Daily Show with Jon Stewart. March 2 nd , 2009

17. The Daily Show with Jon Stewart. March 2 nd , 2009 what is twitter? “ For the uninitiated, here’s how twitter works ...

18. “ For the uninitiated, here’s how twitter works … I have no f***ing idea.” The Daily Show with Jon Stewart. March 2 nd , 2009 what is twitter?

19. who’s twittering? From a Member of Congress while attending President Obama’s address. MSNBC. February 24 th , 2009

20. celebrity twittering Charlie Villaneuva, power forward, with the NBA’s Milwaukee Bucks.

21. celebrity twittering Villanueva’s famous halftime tweet …

22. celebrity twittering … his inside scoop on the return of UCONN’s head coach …

23. celebrity twittering … and his heartfelt public apology.

24. celebrity twittering 9,640 search results for “ In da locker room, snuck to post my twitt ”

25. celebrity twittering Mark Cuban, owner of the NBA’s Dallas Mavericks

26. celebrity twittering Trashing the ref, tweet #1

27. celebrity twittering Trashing the ref, tweet #2

28. celebrity twittering The result.

29. celebrity twittering The insight.

30. celebrity twittering Twitter connections. New York Times, March 27, 2009.

31. celebrity twittering

32. who else is twittering?

33. who else is twittering?

34. who else is twittering?

35. who else is twittering?

36. who else is twittering?

37. personal use

38. personal use

39. personal use

40. personal use

41. brand use

42. brand use

43. brand use

44. personal use

45. personal use

46. personal use

47. personal use

48. photo sharing

49. (5 minutes after posting …) photo sharing

52. groups

53. groups

54. discussions

57. There are 84 web communications meetups within 5 miles of my office … networking

58. networking … and 8 within 5 miles of this conference centre.

59. Case Study “ I need business cards.”

62. Marta Z. Kagan, “ What The F is Social Media ”

63. Marta Z. Kagan, “ What The F is Social Media ”

67. the road to 200 million 2004. New York Times, March 29, 2009.

68. the road to 200 million 2005. New York Times, March 29, 2009.

69. the road to 200 million 2006. New York Times, March 29, 2009.

70. the road to 200 million 2007. New York Times, March 29, 2009.

71. the road to 200 million 2008. New York Times, March 29, 2009.

72. filtering the noise

73. filtering the noise

74. tracking

75. tracking

76. Case Study “ We need a painting by a local artist.”

80. Background research: is she legit?

82. Her website …

83. Her website …

84. Her link to MySpace …

85. Her MySpace page …

86. Demo of her work …

87. The result …

88. Success Stories

89. powerWISE.ca 2,578 energy conservationists

90. powerWISE.ca 426 conservation tips

91. MyCineplex.com 34,000 movie buffs

92. Mattel private network 500 moms. Sales up 6% after toy recalls.

93. Kevin Harvick, Nascar driver hundreds of mentions on Twitter in 5 days.

94. RachaelRayShow.com 800,000+ show fans

95. RachaelRayShow.com 4,409 topics. 15,759 posts. 4,964 photos.

96. nike.com/nikeplus 6,765 challenges. 180,987,080 kms.

97. lancerevolution.ca 49,657 facebook fans. 2.1M youtube views. 249 flickr fan photos. At least 1 meet-up.

98. National Instruments 110,000 members. 46% of all support questions answered by community.

99. MyStarbucksIdea.com 75,000 ideas suggested. New products and service ideas implemented.

100. my.barackobama.com 2 million profiles. 35,000 volunteer groups. 400,000 blog posts. 200,000 offline events.

101. andrew cherwenka | vp biz dev 632 w 28th st, 8th flr | new york, NY | 10001 office 212.607.8045 | cell 917.608.5898 250 the esplanade | toronto, canada | m5a 1j2 office 416.601.1999 [email_address] Twitter: @andrewcherwenka