This document provides tips and strategies for using LinkedIn effectively, including creating a professional profile, growing one's network, sharing and engaging with relevant content, publishing one's own content to build expertise, and providing value to others through appreciation and recommendations. The key aspects covered are creating an online presence, connecting with contacts, contributing to discussions, and developing a reputation through continuous learning and sharing.

1. - Virtual Business Card
- (Digital) Reputation
- (Global) Networking
- Relevant Trends
- Continuous Learning
- Employer & Personal Branding
https://www.linkedin.com/in/haraldschirmer
harald-schirmer.de

2. Top features of LinkedIn
✓Your virtual
business card
✓Vita, Publications,
Achievements…
Profile
✓Security & data
protection
✓Visibility &
notifications
Preferences
✓Your unique
address
✓Be professional
Your URL
✓Your contacts
✓Who knows you!
Network
✓People &
companies
✓Groups & content
Search
✓Text, Images,
Video
✓Links to other
sources
Content
✓Your skills &
competence
✓Endorse others
Skills
✓Like a digital
certificate
✓Show value &
appreciation
Recommendation
harald-schirmer.de

3. Posts:
▪ short status
updates
▪ Inspire, make
curious, refer
▪ text, images,
videos, links
How to contribute at LinkedIn?
Articles:
▪ your blog for longer
content
▪ Provide valuable
insights / knowledge
▪ Might be promoted
in LinkedIn Pulse
Content
use @mentions to reference to someone (or notify, promote, value, appreciate)
use #Hashtags to add relevance and filters to an expression
Feedback:
▪ Like = like, agree, recommend to
your network
▪ Comment = add your opinion,
feedback, personal view
▪ Share = re-post under your name
(and add your reason)
harald-schirmer.de

4. ✓ communities
✓ closed or open
Related LinkedIn apps & services
SlideShare
Groups
Learning Portal
✓ presentations, pdf, files
✓ learn, exchange, re-use
✓ present, share, promote
✓ premium content
✓ curated learning modules
✓ methods, tools, trainings
slideshare.net
linkedin.com/groups
linkedin.com/learning
harald-schirmer.de

5. Your (digital) learning journey
publish your own content – build a reputation
create a profile – become visible
start observing – start learning
invite contacts – grow your network
be curious – show appreciation
share existing content – become valuable
make it a habit
5 minutes per day
not more / not less
harald-schirmer.de

6. › Profile picture
(professional, not older than 5 years)
› Name, title, company
› Use a title background
› Add some skills
› Add data, you want to share
create a profile – become visible
✓Start small and grow
✓Add more over time
✓Learn from others
✓You only publish, what
you feel comfortable with
✓Publications are great
Tips
harald-schirmer.de

7. › See what happens
› Accept relevant invitations
› Be kind and appreciative
› Come back regularly
› You decide!
› No need to read everything!
(it’s not an “inbox”)
start observing – start learning
✓Make it a daily habit
✓Spend only 5 minutes
✓Change perspective
✓Ad personal notes to
invites or when accepting
✓Reject only invitations for
a good reason
Tips
harald-schirmer.de

8. › Network is about who knows YOU!
› Start with your colleagues and peers
› Add people by topic and interest
› Add people you are curious about
› Enhance profile with slides, achievements, skills
› Don’t be shy
› Your network adds relevance by likes and re-posts
(this needs a minimum network-size >100!)
invite contacts – grow your network
✓Connect with your
business card collection
✓Don’t fear “too many”
✓Visiting ones profile
is “visible” to person
✓Do this regularly
✓Use recommendations
✓Trust your network
Tips
harald-schirmer.de

9. › Like interesting or good posts or articles
› Re-post articles, to show to your network
› Give endorsements (confirm others skills)
› Say (comment with) “thank you”
› Use peoples names
be curious – show appreciation
✓Humans like positive
people
✓It is a SOCIAL network
✓Appreciation is a great
and simple investment
✓Help comes from “friends”
✓Answer @mentions!
Tips
harald-schirmer.de

10. › Add your experience as a comment
› Add a reference (link) to valuable content
› Share your personal opinion
› Show your agreement by liking
(adds relevance)
› Show your values > stand up against…
› You (& your network) join forces in providing
a filter for relevant news by like, re-post and
comment
share thoughts on existing content – become valuable
✓Start with contributions to
others content = easier
✓Feedback is the food for
content provider
✓Be authentic
✓Become a relevance filter
Tips
harald-schirmer.de

11. › Start with post on topics YOU are curious
about
› Share what you learned
› Make it digestible (structure text, add images)
› For bigger topics use articles
› Enjoy the feedback – thank for it
publish your own content – build a reputation
✓Posts = Minutes
✓Articles = Hour(s)
✓Articles are more
sustainable
✓Event reviews are great
✓Don’t aim to high
✓Your audience decides,
what is relevant!
Tips
harald-schirmer.de

12. Need a challenge?
Practice appreciation!
Write a recommendation to a profile of a person:
- who did a great job
- who supported you lately
- who influenced you in a positive way
- who created value in your (work) life
could be as simple as “thank you”, pointing out
what competence or values one demonstrated
or why you valued the collaboration…
… it might feel odd in the beginning – but:
appreciation is like a muscle,
that needs to be trained
HowTo?
1. go to profile
2. click “more”
3. recommend
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13. Add an invitation / follow me note to your presentations
and a link to your signature / Business Card, Blog…
Thanks for listening
I love feedback –
maybe on LinkedIn?
harald-schirmer.de