This is the second live webinar held at BuildaBazaar. The webinar was taken by the experts from BuildaBazaar. The agenda of the webinar was: 1. Recent trends in e-commerce 2. How to use inbuild SEO tool 3. Marketing Your site Through social commerce 4. Question & Answer session We hope these webinar can be useful to all the viewers. Kindly drop us your valuable feedback.

1. Retail vs. Marketplace
Manu Midha
Views mentioned here are personal
Infibeam and Buildabazaar does not endorse any statements made during the
presentation

2. Difference in business models
Marketplace Retail
i. E-commerce company act as the seller on
i. E-commerce company act as an
record for the product being bought by the
intermediary between a seller (merchant)
buyer
and a buyer;
ii. Inventory risk is borne by the e-commerce
ii. Merchant is the seller on record
company
iii. Inventory risk is borne by the merchant
iii. E-commerce company fulfills – ships orders
iv. E-commerce company may fulfill on behalf
to customers
of the merchant
iv. Risk of stock-out lower than a marketplace
v. Risk of stock out higher than a retail
business – therefore customer satisfaction
business – therefore customer satisfaction
optimized
could be compromised
v. Retail margins vary between single digit to
vi. Typical marketplace commissions vary
50% depending on product category, brand
between 1%-13% of the product revenue
and make
based on category sold

3. Key metrics to look at?
Marketplace Retail
i. Inventory Turns : High
i. Inventory Turns : Lower
ii. Inventory risk : Low
ii. Inventory risk : High
iii. Higher capital required; less capital efficient
iii. Higher capital required; less capital efficient
iv. Margins : Lower than retail
iv. Margins : Higher than marketplace
v. Best suited for
v. Best suited for
i. Low velocity products/SKU’s
i. High velocity products/SKU’s
ii. Product categories with high variety –
ii. Product categories with lower variety
eg. Apparel, accessories, prescription
– fewer best selling SKU’s – Mobile
eyeglasses
phones, printers, pen drives, cameras
iii. Vendors spread across geography; eg.
iii. Products with back to back return
Banaras sarees, Lucknow chikan,
terms with suppliers, eg. books
Ludhiana sport goods, Tirupur t-shirts
iv. Low risk of obsolescence
iv. High risk of obsolescence

4. Summary
• A hybrid of marketplace and retail is best suited for India e-commerce to optimize
on customer experience and be capital efficient (high turns, low inventory risk)
• Each category and sub-category to be evaluated on the parameters above; fast
moving products in each category – good candidates for stocking in retail; In case
margin increase drastic by stocking – good candidate
• Reactive buying / marketplace agreements to be kept in place; inventory
information to be refreshed every day ideally with merchant partners to ensure
zero defect
• Ensure rating and reviews of merchants on marketplaces (could be internal /
external)

5. Updates on Latest Features
Retail vs. Marketplace

6. Recap
 Features discussed during last webinar.:-
 Shopping Cart Summary & Overview
Helps you give your customers a quality engaging experience,
keeping them updated and giving the access to their shopping cart
throughout the store, without even needing to click and go to
shopping cart page.
 Shipping Pin-code Checker
Helps you to notify your customers upfront for the availability of
COD as a payment option thereby reducing hassles for customers
and providing a quality engaging experience with the store front-
end.
 Abandon Cart Reminder
Helps you to capture lost sales by following up with customers who
added some products to the shopping cart but didn’t make a
purchase for some reason.

7. How to use In Build SEO tool?
 Feature: This Feature is used for SEO
purpose. Although all our websites are SEO
friendly still if you want to add additional
tags, keywords, description, etc on your site
for SEO purpose than you can use this Page
Info section. Following are the steps on how
to add page info on a particular page. The
process remains same for all the available
pages on the website.
 Benefits: Helps you increase the ranking of
your ecommerce site as well as various
pages like Home Page, Category pages,
Product Pages and various static pages i.e
About Us, Privacy Policy, Terms &
conditions, Shipping Policy, Contact Us, etc.
Disclaimer: The feature is non customizable and is provided on an as – is basis.

8. Advanced Carousel Widget
 Feature: This feature is developed to give
store owners better control over various
aspects of widget which are like speed of the
banner transition, mouse hover effect on
banner, previous-next buttons, different
transition effects, etc. With help of this
feature you can use various transition style
and use various widget style more effectively
inside carousel widget.
 Benefits: This feature is more like an
enhancement feature for the site. As you
can give control to user to change the
banner and hover over mouse it asks for
more customer engagement and increases
the amount of time user spends on your
site. Research show that More time the
user spends on the site the chances of him
buying from the site also increases.
Disclaimer: The feature is non customizable and is provided on an as – is basis.

9. Social Media Buttons
 Feature: To make store more interactive
with users we have added all the know
social media buttons on the products pages.
The feature allows user to share the
products with their friends through social
media like Facebook, Twitter, Pinterest and
Google plus as show in the image.
 Benefits: Feature allows users to like the
product or send to friends wall from the site
itself. Various option like twit, pin it and +1
is offered for user choice. The feature in
very much useful in current scenario as
everyone uses social media almost all day
so they can easily share the product they
like with just a click which does the most
powerful know marketing trick that is
“Word of mouth”.
Disclaimer: The feature is non customizable and is provided on an as – is basis.

10. Questions & Answers
Question from Last session.
• Are all the three feature mentioned by you free or should we pay for it?- Pranab Beriya
• I want to add my payu paisapay gateway to my store, how can is this possible? – Ajay Kumar
• I miss this presentation can get the soft copy of this presentation-Sudir kumar yadav
• Can we have export feature of Product from our store to upload to other websites like ebay, Google
products, Amazon? – Sachin Parikh
• Can we have something which gives us a click report function? – Samir Kazi
• Can we integrate the shipment updates directly integrated on our website?- Goel Mridul
• Why can't we delete the products completely from the store?- Goel Mridul
• Report generation should not take time as it’s our store and to get the list of our customers or other
reports should be done immediately - Pranab Beriya
• But the EMI thing is very important…please do look in to it.- Pranab Beriya
• What's the best way of marketing now days ?- Yash Gupta