To create and sustain an ethical organizational culture needs constant communication about the ethical values of the organization and ensuring that the behaviors of all leaders and staff members are aligned with those values this.

1. Ethical Performance Culture
Relevance of Indian Ethos
Dr. Harry CD
CHRO -Ascend Telecom
Institute of
Directors – London
Convention
October 25, 2017
“There is no such thing as business ethics; there’s
just ethics. And ethics makes no concessions for the
real or imagined necessities of making a profit”.
-Michael Josephson

2. Ethics is all about !
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3. Can we ask ourselves a few questions ……
• What is our Ethics Quotient (EQ) ?
• Do we have an ethics committee ?
• When did we last conduct an ethics audit ?
• How do we measure ethical performance ?
• What are our principles of ethical performance management ?
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4. Warren Buffet’s rule of thumb for ethical
conduct
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• “…I want employees to ask themselves
(when they are in doubt about whether
a particular conduct is ethical or not)
whether they are willing to have any
contemplated act appear the next day
on the front page of their local paper –
to be read by their spouses, children
and friends – with the reporting done by
an informed and critical reporter.”
[Berkshire Hathaway’s code of ethics]

5. Ethical culture in workplace
An organization’s nerve center is its performance and the backbone is its ethical
culture
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• Employees in higher integrity cultures are 67% less likely to observe significant
instances of business misconduct
• Managers that exhibit corporate values can improve employees’ performance by 22%
• Ethical companies receive widespread public attention and secure the trust of
customers and suppliers.
• A strong culture of integrity correlates positively with long-term total shareholder
return; there are fewer lawsuits, fines, and penalties.

6. Advantages of an Ethical Culture
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 Companies perceived by their employees as
being honest are more profitable
 Ethical climates in organizations provide a
platform for
 Efficiency
 Productivity
 Profitability
Ethics Contribute to Investor Loyalty Ethics Contribute to Customer Satisfaction
 Consumers respond positively to socially concerned
businesses
 Being good can be profitable
 Customer satisfaction dictates business success
 A strong organizational ethical climate places
customers’ interests first
Ethics Contribute to Profits
 Corporate concern for ethical planning is being integrated with strategic planning
 Maximizes profitability
 Corporate citizenship is positively associated with
 Return on investment and assets
 Sales growth

7. Consequences of Ethics Failure
Financial Loss Lost Opportunity
Image / Credibility Loss Loss of trust of stake
holders
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8. Ethical Performance Management
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• Employees are driven by core values of the Organization
• Promotes fairness and justice in order to avoid ethical dilemmas
• Recognizes individuals for assuming responsibility for action
• Operationalizes ethical culture
Ethical Performance Principles

9. 3 Models of Management Ethics
1. Moral Management—Conforms to high standards of
ethical behavior.
2. Immoral Management—A style devoid of ethical
principles and active opposition to what is ethical.
3. Amoral Management—
• Intentional - does not consider ethical factors
• Unintentional - casual or careless about ethical
considerations in business
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10. Relevance of Indian Ethos in Management
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• It means application of principles of management
revealed in our ancient wisdom as described in
Upanishads and Bhagwad Gita.
Decent Work = Decent Life
Purpose of Indian Ethos
• Development of Ethical Management
• Ensure all round development of Employees
• Enhance Productivity of Human beings

11. SWAMI VIVEKANAND VIEWS ON ETHICS
• THE BASIS OF INDIAN SUBJECTIVITY
LIES IN THE BELIEF OF GOD.
• HE SUGGESTED THE FUNDAMENTAL
LAW OF ETHICS “DON’T INJURE
OTHERS, LOVE EVERYONE AS YOUR
OWNSELF, UNIVERSE IS ONE”
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12. Bhagavad Gita and Ethical Work Culture
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Sri Krishna elaborates on two types of work culture “Daivi Sampat” or Divine work culture and “ Asuri
Sampat” or demonic work culture .
Daivi Sampat- Divine work culture Asuri Sampat- Demonic work culture
Involves fearlessness, self-control, straight Involves egoism, delusion, personal desires,
forwardness, modesty, gentleness and improper performance, work not oriented
absence of - fault finding, greed,envy, pride. towards service.
What is needed is a work ethic conditioned by ethics in work.

13. Management Guidelines from Bhagavat Gita
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There is an Important distinction between
effectiveness and efficiency in managing.
•Effectiveness is doing the right things.
•Efficiency is doing things right.

14. Values and Ethical Lessons from Mahabharata
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Ethical Approaches Mahabharata Incidences
Utilitarian The whole moral of Mahabharata states “Victory of good
over evil” against which heavy cost was paid in the form
of loss of great lives.
Rights and Duties The famous quote by Krishna” Ma Faleshu kadachana”
(Do your duty and do not think about its rewards).
Justice and fairness The intent of Lord Krishna was to defeat the forces of
evil and establish the rule of law or “ Dharma” where
the righteous would not only defend themselves but also
triumph over evil.
Virtue
Common Good
Earthly achievements, such as wealth and power, mean
nothing without a strong moral campus to guide you.
Concept of “Bahujan Hitaya Bahujan Sukhaya”, has
remained the touch stone of decision making in righteous

15. Values and Ethical Lessons from Mahabharata
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Principles of Ethics Mahabharata Incidences
Values The head of the school, Dronacharya, begins teaching his pupils how to
behave responsibly in the face of temptation and controlling the urge to
exploit others.
Only when his students pass the test Dronacharya educated them in the
art of war
Transperancy Drona too indirectly gave away his secret, by saying he was invulnerable
as long as he held a weapon.
Respectfulness Draupadi’s chirharan in front of whole assembly where Krishna protected
her dignity
Legality Krishna in his Gita, justified to Arjuna that fighting the war was legal and
part of his duty as a kshatriya
Commitment Bheesma did not fight a warrior like Shikhandi because of his personal
commitment

16. Ethics are important not only in business
but in all aspects of life because it is an
essential part of the foundation on which
a civilized society is build.
A business or society that lacks ethical
principles is bound to fail sooner or later.
CONCLUSION
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Thank You