TAM Report: B4U music's Come Back Case Study

2. B4U Music beats Mtv, B4U no.1 / number 1 accorning to TAM reports, Telepedia says B4U is no.1 music channel in Music genre B4U is on ramapge a growth path exchange4media.com/ http://www.tamindia.com/tamindia/ http://www.afaqs.com/main1.html Channel GRP Wk 27 HSM, CS 15+ ‘2010

3. Note: Following Part Of the Presentation talk about endeavors in last Financial Year

6. April, 2009 CS 15+, HSM, wk 18, 2009

7. Apr, 2010 CS 15+, HSM, wk 18, 2009

8. April, 2010 CS 15+, HSM, wk 17, 2010 Week 17, 2010 Rank Top 5 Programmes of MUSIC Genre Channel TVRs 000's 1 Aawaaz De Kahaan Hai Film Songs B4U Music 199 4 Good Morning India Film Songs Music India 155 5 Kadak Film Songs B4U Music 154 7 Bindass Bounce Film Songs Bindass 145 8 Bajao Film Songs B4U Music 144

9. 2010 CS 15+, HSM, 2010, ABC

11. 3 3 3 2 2 2 2 2 1 Source: Note: Reached no.1 position in CS 15+, HSM

12. Source: Note: Reached no.2 position in CS 15-24, HSM B4U Music B4U Music B4U Music B4U Music B4U Music B4U Music B4U Music B4U Music B4U Music 5 3 2 3 4 4 4 3 2 2010, Year to Remember

14. Source: Average of 4 weeks(18, 19, 20, 21), 2010 , CS 15-24

16. Approx Avg. ER: Zoom =1600, MTV = 1500, 9xm = 900, Channel V= 800, B4U = 500

17. Adex Reports: Average Ad TVRof 4 weeks(18, 19, 20, 21), 2010 , CS 15-24 Brand B4U Music Channel V 9X M MTV Zoom 7 UP 0.03 0.01 0.04 0.04 AB MERI BAARI.COM 0.02 0.04 0.03 AIRTEL CELLULAR PHONE SERVICE 0.03 0.01 0.05 0.03 AMERICAN TOURISTER 0.03 0.04 0.03 AXE TWIST 0.02 0.01 0.07 B4U ADMISSION OPEN CONTEST 0.04 BAJAJ ALMOND DROPS 0.03 0.04 BIG 92.7 FM-KITES 0.03 BOB BARODA NEXT 0.04 0.04 CLINIC ALL CLEAR ICE COOL 0.03 DEL MONTE SAUCE 0.05 0.03 0.05 0.00 DIXCY SCOTT 0.03 0.01 0.04 DOVE FRESH MOISTURE 0.04 0.01 0.05 0.02 DVD-CRAZY FROG-EVERY BODY DANC 0.03 EXO DISH SHINE BAR 0.06 FAIR & LOVELY MULTIVITAMIN 0.03 0.05 0.05 FILM TRAILOR 0.03 0.02 0.05 0.05 0.03 FLY MOBILE PHONES 0.04 0.04 HAYWARDS 5000 SODA 0.03 HIMANI NAVRATNA COOL TALC 0.03 0.05 0.04 HONDA CB TWISTER 0.03 0.01 0.04 0.04 0.02 HUGGIES DRY COMFORT 0.02 0.01 0.07 0.04 KFC KRUSHERS 0.03 0.02 KWLTY WLS CORNETTO 0.02 0.02 0.05 0.06 KWLTY WLS CORNETTO DOUBLE CHOC 0.02 0.01 0.05 0.02 KWLTY WLS CORNETTO TRUFFLE 0.02 0.01 0.05 0.04 LAKME ANTI DARKENING SUN SCREE 0.04 0.01 0.06 LAYS FLAVOUR IDEA 0.03 LINC BALL PEN 0.03 0.05 0.03 MICROMAX X235-HOUSEFULL 0.03 0.02 0.03 0.05 NOKIA 5233 0.02 ONIDA 5 SPEED I-COOL 0.03 0.03 ONIDA MOBILE PHONE 0.03 0.04

18. PARLE MONACO SMART CHIPS 0.04 0.02 0.03 0.03 PCG B4U MUSIC 0.02 PCI B4U MUSIC 0.02 PEARS GERM SHIELD 0.02 0.03 PONDS DAILY FACE WASH 0.01 0.00 PONDS WHITE BEAUTY FACE WASH 0.01 0.01 0.03 PP BMU AAWAZ DE KAHAAN HAIN 0.05 PP NIM DESI GIRL 0.03 0.04 0.02 PP SAB MRS & MR SHARMA ALLAHAB 0.03 0.03 PP SNY BAAT HAMARI PAKKI HAI 0.02 0.04 0.02 PP SNY BOOGIE WOOGIE 2 0.02 0.03 0.03 PP SNY INDIAN IDOL 5 0.03 0.05 0.03 PP STG HFF DE DANA DAN 0.03 0.04 0.03 RELIANCE MOBILE 0.03 0.02 0.05 0.05 RIN (NEW FLAVOUR) 0.03 0.06 SECRET TEMPTATION 0.03 0.02 0.04 0.03 0.03 SUNSILK 0.02 0.02 0.04 0.03 SUNSILK HAIR FALL SOLUTION 0.02 0.02 0.05 0.03 TATA TEA 0.04 0.02 0.04 T-SERIES CALLER TUNES 0.03 0.02 0.07 0.02 0.03 TVS JIVE 0.03 0.04 TVS SPORT 0.04 0.05 VASELINE ALOE COOL & FRESH 0.04 0.01 0.05 VASELINE HEALTHY WHITE BODY MI 0.02 0.02 0.04 VI-JOHN FEATHER TOUCH 0.02 0.05 VIVEL DEO SPIRIT 0.06 0.05 0.03 YAMAHA YBR 110 0.03 0.01 0.04 Average 0.029 0.017 0.043 0.041 0.025

19. HARIOM SETH _ BRAND CONSULTANT http://in.linkedin.com/in/shariom Thanks for your Attention .. !