[2024]Digital Global Overview Report 2024 Meltwater.pdf
Pitch style sheet_layout lesson
1. Preliminary Task
• Learning Outcome:
To produce a draft of
the preliminary task
paying close attention
to audience, purpose
and form.
Wednesday 11th September 2013
2. Task
• In groups students look at a range of school
publications and make notes on audience,
purpose and form. (Mr Barlow).
• What elements do you find in school
publications? E.g. logo, target audience etc.
• Plan out your own school publications and
undertake a variety of market research tasks
• Produce flat –plans, style sheets and a mood
board.
3. Conventions
Magazines, like any other media product, have conventions that they follow
Certain elements are common to almost all magazines regardless of their audience
It is the way these elements are presented to the audience that defines each magazine
You can break conventions down into those they are general and cover most magazines
and those that are more specific to a genre.
For example, photographs appear in almost all magazines but the style of photograph
changes depending on genre.
Text also appears in all magazines but the type and size of font will change depending on
the demographic that the final product is aimed at.
3AS Media Studies 2009
4. Who is this for?
The next 3 slides all contain the same elements of text and pictures
They have all been arranged with a specific target audience in mind
Look at the colour scheme and the overall layout of text
What the image depicts is not important
Can you define the demographic that they are aimed in terms of gender, age and taste in
music? And why?
4AS Media Studies 2009
8. Preliminary Task
• Task 1: Analyse 2 school publications e.g. choice of colour
scheme, mastheads, taglines, audience, purpose. (Mr
Barlow)
• Task 2: Create a flat plan for your front cover, contents page
and create a Prezi/ PowerPoint explaining your choices and
the effect.
• Task 3: Create a style sheet with your Mastheads/ colour
scheme/ font choice etc and explain.
• Task 4: Upload a range of original photographs for your
school publication e.g. girls studying, canteen, playing,
sports etc.
• Task 5: Compose your final front cover for the school
magazine- explain your choices using an evaluation tool e.g.
voki?
• Task 6: Create your contents page for the school magazine.
9. You need to create a mood board to get your ideas going before making
your style sheet.
9Creative Media Production 2011
Magazine Layout
10. Example style sheet
10AS Media Studies 2010
This is a font the
main body text
will be written in.
Blues
Blues
Blues
Potential fonts for article headings
These are the types of images I will use.
They are a mixture of live shots and high
quality portraits
Colourscheme
11. Style Sheet
11AS Media Studies 2009
A style sheet allows you to present your ideas for the key stylistic elements of your
magazine quickly and simply.
It will help you organise your thoughts and ideas
It will allow others to see what you have planned
It will let you receive feedback on your magazine without having to make it
It should contain:
Examples of fonts you will use for your Masthead, cover lines and body copy
Examples of the kind of photography you will include – these can be found images for
illustration purposes only
Examples of the colour scheme you expect to use in your magazine
12. Flat plans
12AS Media Studies 2010
Flat plans are simple drawings of a page layout that show where the different
text, picture and graphic elements will go on a page.
Flat plans give designers the chance to experiment with a wide variety of
different layouts quickly and easily, before coming to a final decision on page
layout.
They will allow you to experiment and try and find a layout you are happy with
before going into production.
This helps to cut down on production time and leads to a product which has
been clearly thought out.
14. Flat plans
14AS Media Studies 2009
From these simple first draft outlines you can then produce a more detailed plan
which incorporates some example content
This will help to give you a better idea of how your page might look.
15. Example Layout
15AS Media Studies 2010
20 21
ArticleHeading
Text
Text
Text
Text
Information bar
www.bluesmag.co.uk www.bluesmag.co.uk
16. Example Front Cover
16AS Media Studies 2009
Additional cover line
Additional cover line
Picture
Here is a basic layout for
a front cover along with
an example image
Main Sell line
Additional cover line
MASTHEAD
17. Example Front Cover
17AS Media Studies 2009
Plaung live again
New releases
Gigs
Peter Green
Lightnin’
Hopkins
History
The blues progression
Playing live again
Rory Gallagher
Plus:
This example
brings together
the basic layout
with examples of
fonts and pictures
to make the front
cover.
18. Preliminary Task- Task 2
• Create a rough/ draft flat
plan for your school
magazine.
• Write notes (in your book/
on the back of the sheet)
about your choices as you
go along.
19. Pitch
19AS Media Studies 2009
Your pitch should be a brief explanation of what your magazine will be like.
It should include:
A name
A target audience
A description of what music it will cover and how it will cover it (articles, reviews, news,
interviews)
A description of the style of the magazine
Some idea of what your double page will feature
20. Pitch
20AS Media Studies 2009
Pitch
Blues is a new magazine aimed at the mostly male 35 – 60 market. Readers are likely to
be affluent white males with a settled family life.
It will cover all aspects of blues music from its roots right up to the present day. It will mix
interviews of musicians and famous fans alongside pieces on the history of blues. It will
also review new and re-release albums and cover other blues events and news.
It will be simple in style with pictures and text given breathing space and a greater
emphasis on text backed up with limited but excellent photography.
The example double page spread will be an interview with John Lee Hooker, discussing his
new album and tour. The interview will be supported with side bars giving a brief history
and discography to fill new readers in on his past.
21. Getting good marks
21AS Media Studies 2009
In order to gain high marks you
must show that you have
drafted a range of ideas. One
single idea will not get high
marks
You need to present your work
clearly and neatly. Badly
presented work will not get
high marks
You need to make sure you
manage you time well, so that
you hit your deadlines and you
produce a good range of work
Work on layouts,
drafting, scripting or
storyboarding.
Care taken in the
presentation of research
and planning
Time management
Grading Criteria
22. Over to you
22AS Media Studies 2009
Now it’s your turn to produce a pitch, a style sheet and a flat plan
Look at what you have found in your research and use it to inform and influence
your design
Your project should have a clear progression from research to planning and then
to production
23. Pitching your idea
23AS Media Studies 2009
Your research so far should have given you a good idea of the conventions of
your chosen genre.
Your audience research should have given you further information on what your
demographic wants and expects.
You should have ideas about the key aspects of your magazine.
This week you will develop and formalise those ideas and use three different
methods to present those ideas.
24. Research for your magazine
• Step 1: Research your form e.g. magazine; genre e.g. Rap, Pop,
Garage, Rock etc; audience e.g. teenage boys aged 16-19 years
old; purpose e.g. to entertain/ inform.
• Step 2: Create a mood board of your ideas for your magazine.
• Step 3: Create a style sheet using examples of different colour
schemes, different font types, images etc.
• Step 4: Flat plans e.g. drawings of a page layout that show where
the different text, picture and graphic elements will go on a page.
Step 5: Your pitch e.g. A name, A target audience, A description
of what music it will cover and how it will cover it (articles, reviews,
news, interviews), A description of the style of the magazine, Some
idea of what your double page will feature.
24
Notes de l'éditeur
Incorporating an example picture and using fonts which I plan to use in the final piece has helped add depth to this flat plan. The footer also helps give a clear indication of the style of the magazine.
This is to show how once a layout has been produced, it’s very easy to then bring all the elements together to create a cover.
