Lawyers Must Overview their Digital Marketing,Campaigns Whether you’ve been operating a website for a long time or have just launched one, beware of unauthentic digital marketing tactics. The team you hire must tell you exactly how they are going to market your services.  Contact Us:  7100 Regency Square Blvd  Suite 289 Houston, TX 77036  URL: http://lawfirmsmarketing.com  Toll Free: 1-877-304-8182 

1. Fake Reviews, Testimonials and
Even Fake Company Names
The Law Firm
Marketing Hoax

2. Your law firm website visitors might be intrigued by fancy individual and
company names mentioned alongside testimonials and reviews. However, it
won’t be long before some of them start getting suspicious, and end up
conducting an investigation of their own.
If you have hired a team to market your law firm, you should probably run a
Google search on those testimonials and reviews on your website. You might
unpleasantly discover that these names either don’t exist, or they are
innovated versions of existing companies. Yes, the latter is deliberately done to
put a spin on any verification you intend.
The levels that some marketers stoop to when working around Google’s
algorithm requirements always surprise us. However, writing fake testimonials
and reviews is a new low. The worst part about all this is that they seem to be
getting away with it, for now.

3. Google hasn’t started verifying testimonials, and perhaps there isn’t a way to
do this yet. However, with an increasing number of reports against fake
testimonials, it seems inevitable that the internet giant will push out an update
at some point and start penalizing websites that violate ‘authenticity’.
Fake reviews, however, haven’t really been going unnoticed. Reviews from the
same IP address come across as suspicious, and Google disallows any of them
that appear doubtful. This is indeed a sign of things to come, and digital
marketers must start paying heed.
What does Google have to say
about all this?

4. Being a relatively new law competitor, reviews and testimonials will be hard to
come by. Therefore, it would be far better for your marketing team to focus on
other areas and not dwell on this aspect. Many businesses start
somewhere, and will simply not have reviews and testimonials to their credit.
It’s far better for your law firm marketing team to market your business based
on your strengths, and tell your customers that your setup is new. This can
actually be a strong selling point – honesty is the best policy.
You’d have to focus on building your law firm credibility if you want to eventually
land yourself good reviews. All today’s successful companies started out
somewhere, and without anyone to vouch for them. When you rely on your
strengths, there will be pleasure after you see those first few leads trickle
through.
How should law firms make up for the
absence of client reviews?

5. In order to ensure success, you must simply put in your best effort and get
going just like other companies have done. Sometimes, clients like to try out
new market competition, and you may be quite surprised to learn how your law
firm can be identified through a lean portfolio, and no testimonials and
reviews.

6. Whether you’ve been operating a website for a long time or have just
launched one, beware of unauthentic digital marketing tactics. The team
you hire must tell you exactly how they are going to market your
services.
Moreover, while you may not know much about law firm digital
marketing, you should oversee the entire digital marketing plan. In a
short span of time, you will learn the ins and outs of the entire
process, which will enable you to get your hands firmly on authentic
marketing controls.
Lawyers Must Overview their Digital
Marketing Campaigns