1) The document discusses the representation of social groups in the media product of a hip hop magazine. Eye-line shots and direct address were used sparingly to create engagement while also generating mystery about the artists. 2) Shot types including medium close-up, medium, and long shots were used to convey different meanings and appeal to readers. Male artists and models were featured to target the magazine's main young, male demographic. 3) Conventions like featuring young males on the cover were followed to attract readers who felt represented, while other elements challenged conventions to attract readers through novelty and relatability of the artists.

1. Question 2- How does
your media product
represent particular social
groups?

2. Shot Types
In order to create engagement between the audience and the artists, the
use of eye-line shots were vital. These shots emphasised whether or
not direct mode of address was used; some cases it was used in order
to form personal connections with the audience (as proposed in the
uses and gratifications theory). However, for the majority of images, I
did not use direct mode of address, this was because I aimed to grab
the reader’s attention by creating a sort of mystery behind the artists,
one which they would want to read the article and answer the
questions they constantly propose in their head.

3. Shot Types
I used many varied shots for the images in my
magazine, this was to produce different
connotations and different outcomes. For example,
my front cover was an image in a medium-close up
shot, this was to produce a form of intensity, made
the readership focus on the facial expression and
connotations beneath that. My contents page was
an image in a medium shot, this was so I could fit
the artist’s body in too, so I could include a sex
appeal and create a more eye catching article.
Similarly, my double page spread used a long shot,
to include the background of a train station, making
the artist relatable to anyone. I only used male
models/artists for my magazine as the main
demographic for hip-hop magazines is the male
(normally young) audience.

4. My front cover followed conventions and presented a
young male on the front cover. This was to attract
male’s who felt it was relatable, and for women who
preferred it in an admirable sense. This would mean
it would therefore be attractive to the readership, as
they’d feel at home with the layout of the magazine.
Similar.

5. My double page spread quite evidently challenged
conventions of normal hip-hop magazines in terms of
layout, as the text is on the left and the picture is on
the right. Normally, they are the opposite ways
around. I did this to attract the readership’s full
attention quicker, as the whole magazine attempts to
be light on the density of the text, the picture would
therefore be the first thing to be seen and would
mean the younger audience would quickly relate to
the artist of their age range.
Opposite layout
structure.

6. Mise En Scene
Normally, artists who model for the front cover of a
magazine are dressed smartly, often in expensive
clothes. However, to appeal to the younger generations, I
challenged these conventions and presented my artist as
a relatable character, as he is wearing a school shirt,
meaning kids believe they could perhaps reach where he
is one day. XXL and other hip-hop based magazines
showed dense variation throughout the course of the
magazine, with the Mise en scene depending on the
artist’s preference and the persona they want to be seen
in. For example, both the artists on the front cover and
double page spread are dressed in original clothing,
hinting at a relatable sense (uses and grats theory).
Whereas, the artist in my contents insisted on modelling
with no shirt on, making him an admirable character and
as a result more likely to be less relatable to the male
readership.

7. Layout
Evidently, from my target audience research I knew which
demographic of the readership I was mainly basing my
magazine around. To reflect our target audience’s
stereotypical preferences, I used a simplistic layout, with
everything neatly arranged with no overcrowding, producing a
clear read for the audience. Obviously representing the
younger audiences in my production here, as if it was text
heavy it’d be assumed it was targeting older audiences. The
balance of formal and informal style of writing needed to be
perfect, as it needed to be informal to maintain the younger
audience’s attention, yet needed to keep it’s formal and
professional aspect.
Conventions
followed

8. Images
Once again, the uses and grats theory is important for my
production, as it is important for the audience to feel related
and connected to the artists, by following conventions I did
this as the artists are a similar age to the target audience. The
contents page directly opposed Mulvey’s theory of women
being used as sexual objects for the benefits of men, as in
this case, a male is used as a sexual object for women’s
pleasure. This would attract males who saw themselves in
this way, perhaps a confidence booster maybe?

9. Simple but yet affective main aim for the
double page spread is to attract
reader’s based on how relatable it is
and originality. For example, the image
is shown a man waiting for a train, this
is a regular occurrence for many
people, and people can relate so
therefore feel inclined to read on.
Similarly, it’s clear the Mise en scene is
very minimal, thus enforcing this
natural aspect of the image.

10. Ideology
The whole basis of my magazine tends to be
centred around the idea of artists being
relatable to the readership. Ordinary
surroundings and low budget clothing
enhances this idea, as well as the use of
artists that are in a similar age range to the
target audience. This enforces the idea that
the artists are representing the teenagers
reading, so they wan to read about their
potential. The camera shots (eye-line shots)
and informality helped support the idea that
they are related and in some way similar to
the audience.