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1. CODES AND
CONVENTIONS-
REGIONAL MAGAZINE
WEBSITES

2.  Having looked around at all of the different websites for
regional magazines, I have found that there are some stand
out codes and conventions that usually apply to each site:
 Masthead- usually says what the name of the website is
 There is a main section- which features the most important
content
 Adverts- where the magazine will generated revenue
 Social media- which lets the target audience interact with the
magazine/website
 Font- tends to be 'sans serif which is easy to read
 Links- which send the target audience to various pages
 Offers- which provide the audience with discounts
MAIN CODES AND CONVENTIONS

3. THE SOURCE BRIGHTON
The masthead is located at the top
of the magazine so that they can
identify the title of the magazine
and recognise the brand name
immediately.
There is a variety of content in the
subheadings, this is so it can appeal to a
wider range of people and appeal to a
much larger audience. Also is there for
easy accessibility. This also relates to the
uses and gratifications theory, the idea of
surveillance as it shows all of what the
magazine has to offer.
All articles are spread out across the
page, equal in size and positioning, it
shows that all articles are equal in
importance and none are prioritised
over the other. This therefore means,
the reader has an equal chance of
picking any of the articles, however,
conventions suggest the most important
article is positioned in the top left of the
website.
The “Facebook, Twitter and Instagram” widgets are
important to the audience as it allows them to interact
with the magazine, therefore appealing to the younger
audiences as they are most likely to have multiple social
media accounts.
The advert located along the edges of the
magazine website are their main and only
source of income, so they need to be
relatively large in order to attract the
audience and catch their eye.
The “Search Source” engine allows the
reader to access what they wish of the
magazine, and therefore refine their
search into something they are
specifically interested in. This relates to
uses and gratifications theory as it
means the audience feel interactive with
the magazine and also allow to make it
feel personal.

4. ABSOLUTE BRIGHTON
The masthead is located at the top
of the magazine so that they can
identify the title of the magazine
and recognise the brand name
immediately.
There is a variety of content in the
subheadings, this is so it can appeal to a
wider range of people and appeal to a
much larger audience. Also is there for
easy accessibility. The layout of the
magazine is important as it means the
inclusions of pictures allows people to
gain a better understanding of the article
before reading the full one. This also
relates to the uses and gratifications
theory, the idea of surveillance as it
shows all of what the magazine has to
offer.
The different sizes of the previews of
the articles are emphasising the
importance and popularity of certain
articles of the magazine. This could
relate to reception theory, as the
preferred reading could be that they
want you to engage in reading some
of the larger articles.
The “Search” engine allows the reader to
access what they wish of the magazine,
and therefore refine their search into
something they are specifically interested
in. This relates to uses and gratifications
theory as it means the audience feel
interactive with the magazine and also
allow to make it feel personal.
Alliteration is used in the language,
the title of a specific article, this aims
to portray the article in a more
accessible and rhythmic way, therefore
gaining more readers.
The “Facebook, Twitter and Instagram”
widgets are important to the audience as it
allows them to interact with the magazine,
therefore appealing to the younger audiences
as they are most likely to have multiple social
media accounts.