Mobile health (mHealth) is being touted as the next solution to problems facing the health care system—from disease management to convincing consumers to put down their cigarettes (and donuts). mHealth presents exciting opportunities for developers to help transform an industry armed with clipboards and paper files to one equipped with smartphones and tablets by introducing concepts such as incentives and gamification. But, as many of us who own them know, just because you have a fitness app on your phone, it doesn’t make you an athlete. Developers at the forefront innovation need to understand the challenges the health care industry faces. Challenges like data reliability, privacy concerns, the ability to integrate with electronic medical records, and proper alignment of incentives and care. In this presentation, Harry Greenspun, MD, explores the hurdles mHealth needs to overcome to allow this transformational trend reach its full potential.

1. Am I healthy now?
Achieving the promise of
mobile health technologies
Harry Greenspun, M.D.

2. Everybody is talking about
how wonderful mHealth is…
“It will change the world.”
–Everybody

3. Will it?
!

4. How big a role will mobile
technology play in shaping
health care?

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172 million
in 2009
215 million
in 2016
25% growth
514% growth
$35 billion
in 2008
$180 billion
in 2016
Device sales
Mobile data usage
Device sales, mobile data usage, and global
mobile traffic are expected to grow exponentially

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likely to propel mobile
device growth
over next five years
Health care and life sciences
Consumer products
Financial services

7. The pendulum has shifted…
from ownership
and market
penetration -
- toward boundless
innovation for personal use

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High-performance
devices
High-speed
broadband
Consumer
demand
Business
analytics
Mobile-driven
transformation

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Source: Deloitte Center for Health Solutions, Keckley, P., Coughlin, S., and Eselius, L.
“Consumerism in Health Care.” Deloitte Review, 11, 2012, 70-83.
Some college / college diploma: 86%
Average age (vs. 46 years nationally)
comparedto U.S. averages
Employed: 62%
Retired: 17%
Earn >$100K: 25%
Insured: 87%
More women (56%) than men(44%)
Race/ethnicity similar to U.S.
distribution
Higher income, college-educated, employed, women
Who is interested in using mHealth technology?

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Source: Deloitte Center for Health Solutions, Keckley, P., Coughlin, S., and Eselius, L.
“Consumerism in Health Care.” Deloitte Review, 11, 2012, 70-83.
But, more than 30% of respondents feel that mobile apps are likely to
have or lead to potential errors and are better suited for fitness and
wellness versus managing serious health conditions
Seniors (1900-1945)
Baby Boomers (1946-1964)
Gen X (1965-1981)
Millennials (1982-1994)
Total respondents41%
42%
44%
40%
35%
Consumers value self-monitoring devices that
offer connectivity to their physician

11. The developer community
has led the way in mHealth
innovation…
…particularly targeting
consumers with health and
fitness management apps

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But, few of these apps provide connections to existing electronic
medical records because they lack…
Interoperability Aligned incentive
models

13. It’s great to have an app that
will measure your heart rate.

14. But if it’s not tied to your
medical records…
?
…is it making
a difference in your health?

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These are expected to target…
• Chronic conditions
• Telemedicine and remote monitoring
• Patient data capture
• Electronic records
• E-prescribing
• Parallel industries of fitness and wellness
Opportunities for developing new apps, content,
products, and services are emerging daily

16. The future of mHealth is bright

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The future of mobile health is bright…
Stakeholder Future benefits
Health care providers
• Instant, on-demand access to medical records
• Powerful clinical decision support tools
Consumers
• Instant, on-demand access to medical records
• Powerful clinical decision support tools
• Empowerment to actively participate in
treatment plans
Overall
health care system
More-efficient,
patient-centered system of care

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Contact
Harry Greenspun, M.D.
Senior Advisor for Health Care Transformationand Technology
Deloitte Center for Health Solutions
hgreenspun@deloitte.com
@harrygreenspun
http://www.slideshare.net/harrygreenspun

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