2. HOW TO CONNECT WITH ME Harry Jarrett Lead Pastor, Neffsville Mennonite Church NMC SITES: WWW | FACEBOOK | Twitter 2371 Lititz Pike | Lancaster | PA | 17601 Work: 717-569-0012 | Fax: 717-569-2417 | Cell: 717-203-0008
3. HOW TO CONNECT WITH ME My Sites: http://harryjarrett.net, http://treesofmamre.com, http://missionalorder.net My Facebook Page: http://www.facebook.com/harry.jarrett My Twitter Account: http://twitter.com/harryjarrettjr My Linkedin: http://www.linkedin.com/pub/harry-jarrett/12/104/709
7. What is social media? Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. (from http://en.wikipedia.org/wiki/Social_media)
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12. What is the ministry of Jesus? Matthew 28:18- 20: Then Jesus came to them and said, “All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations,baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.”
13. LOWERING AND EVENTUAL REMOVAL OF THREE BARRIERS Barrier of invitation Barrier of Inclusion Barrier of Investment
21. If you want to use social media where to do you start? Begin as a follower Evaluate the “channels of communication” that exist in your network of relationships already to determine how much time you should spend with social media
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23. If you want to use social media where to do you start? Use the same social skills that you use in “real life.” Build real relationships with real people As you go into all the nations make disciples of all nations,baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age. Share as yourself not about yourself
24. How can WE use social media responsibly? Don’t over share Don’t be afraid Don’t think that it is going to make people rush into you church Make it 0ne way you relate to people; not the only way Decide how much time you want to spend on this a week and stick to it
28. QUESTIONS AND QUALIFIERS Be Useful – is there clear value to the user? Be Interesting – messages need to be interesting to be shared. Be Human – the Internet is made up of people. people matter. this includes you. Scratch an Itch – solve problems. provide a service. create public goods. Social Design – encourage social actions (share, RT, like, video reply, spawn offline actions).
29. QUESTIONS AND QUALIFIERS Unadvertising - don’t sell or shill – solve problems, enlighten, share. Be Snackable – create short, discoverable, quick touch points for the social life-stream. Cater to the other – help users look smarter. Build Trust & Community – be “we” and inclusive. Inspire – does it inspire you? If it doesn’t… why would it inspire others?
30. How is MCUSA using social media? Goal # 1 – To tell the story To use current Internet based social media applications such as Twitter and Facebook in conjunction with the biannual conference news gathering services of MCUSA to share information and news among our Mennonite community of faith and beyond before, during and after the conference in Pittsburgh, PA.
31. How is MCUSA using social media? Goal #2 - To broaden the conversation To use social media to lower the barriers of invitation, inclusion and investment to and in the Pittsburgh 2011 MCUSA National Conference and beyond for persons that are not able to be physically present for whatever reason. To use social media to build community.
32. If YOU need more help where can YOu get it? http://mashable.com/social-media/ Follow me on Twitter and http://harryjarrett.net Follow people I follow that you think can help you, and follow people they follow, learning from everyone along the way Follow blogs related to this subject Don’t buy books
33. How am I using social media in my ministry? I get up at 5 AM to read blogs I follow, check Twitter and Facebook streams, write, and then schedule posts for the day Best times to schedule posts are from 5-7 AM, 11 AM-12 PM, and 5-6 PM
34. How I am using social media in my ministry? At lunch and at dinner I look at my streams to see what has been posted At work I respond to anyone from church that posts something on Facebook , Twitter or their blog that seems needing attention I thank people on Facebook so others can see that and thank people too
35. How I am using social media in my ministry? I repost church related content on my sites as well as on church social sites I sign in using Places or Foursquare and add general content to let people join me in the ministry of and to the church I offer RSS feed generated emails to people in congregation and blog about relevant topics related to church life
36. How I am using social media in my ministry? We create groups on Facebook that build smaller communities and help people relate on an ongoing basis I publicize each Sunday and in every email all the ways people can comment and ask questions to me both virtually and viscerally I create systems to complete the circuit in order to get the digital (electronic) relationships and content back out into the digital (hands and feet) of the congregation
37. Changing your paradigm of ministry Community Manager Job Description A Community Manager is the face of a company, managing communications in both directions. This digital-savvy employee is responsible for all communications, PR, social media, events, and content creation, among other things. It’s a Web 2.0 communications role, incorporating online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off.
38. COMMUNITY MANAGER JOB DESCRIPTION Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties
39. COMMUNITY MANAGER JOB DESCRIPTION Events and event planning – attending industry events in your city (often outside of 9-5 hours) and planning meetups for your community Public relations – (note: some companies may have devoted PR departments so this may not be relevant) managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns
40. COMMUNITY MANAGER JOB DESCRIPTION Customer relations – the Community Manager is often responsible for customer support – answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums such as GetSatisfaction pages Communications/marketing strategy – the Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications
41. COMMUNITY MANAGER JOB DESCRIPTION Analytics – Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives Business development - Depending on the company and depending on how senior the role is, a Community Manager can also be responsible for business development and sales
42. IF you want more where are the next places to go? Intermediate Advanced Developer