\'\'Drtv is cheaper than PPC\'\'

1. Direct Response TV Advertising

2. DRTV means Direct Response Television. DRTV is
defined as media activity that permits or requests
consumers to directly respond to the advertiser.

3. What is DRTV ?
The DRTV Fulfillment Cycle
1.Develop the product
2.Create the infomercial
3.Buy the media
4.Run the infomercial
5.Take the orders
6.Fulfill the product demand
7.Manage the customer support
Direct Response Television (DRTV) is a medium that can show products actually in use.
DRTV combines the power of television with the precision of direct marketing
techniques.

4. HOW MUCH DOES IT COST
TO MAKE
A TV COMMERCIAL ?

5. In normal circumstances we would recommend spending a
minimum of *£10,000 as anything less can impinge on quality.
However, by restricting ourselves to ‘in-house’ facilities we can
put together something for *£3,000 providing the following :
Scripting
Production
Post Production
Clearcast administrarion i.e. Copy clearance
Delivery to the TV stations
* These commercials may vary in price and subject to certain restrictions

6. HOW CHEAP IS DRTV
ADVERTISING ?

7. DRTV COSTS
DRTV can be purchased either by individual spot rates but are
generally sold on a cost per thousand basis.
These prices can vary from £1,65p to £3,50p *
The cost per thousand will be based on 1,000 Adults reached.
DRTV airtime is generally sold Mon-Sun in daytime.
*These costs will differ by channel and time of year.

8. PPC COSTS
Google Adwords is sold on a Pay Per Click basis.
Which basically means each time an individual clicks on
your Google Ad
Dependant on your keyword cost, this can be as little as
£0.5p per click
In order to reach 1,000 individuals this would equate to
£50 per thousand

9. SO HOW DOES DRTV
COMPARE TO PPC ?

10. ‘’ DRTV is cheaper than PPC ‘’
DRTV £1,65p - £3,50p
PPC £50,00p

11. £ CPT
£60.00
£50.00
£40.00
£30.00
£ CPT
£20.00
£10.00
£0.00
PPC SKY UKTV ITV 3/4

12. £ Cost 28x40'' Ads
£16,000
£14,000
£12,000
£10,000
£8,000
£6,000
£4,000
£2,000
£0

13. All Adult Viewers (millions)
4.5
4
3.5
3
2.5
2
1.5 All Adult
1
0.5 Viewers
0 (millions)

14. Contact
HARRY WILSON
UK TV CONSULTANT
Email : harrymedia@aol.com
Phone no : 01753 886700
Mobile no : 07889 394413