2. Health Research International GmbH 2
Background/ Facts : PPP
PPP consults global HC industry players and branding teams for all
marketing research issues of the product life-cycle
• started in 1995
Over 16 years of global qualitative research for the life-science industry have formed
our methodological and analytical expertise for your excellent quality marketing
research projects
• exclusive Health Care & Life Science focus
3. Health Research International GmbH 3
From 1995-2011 our business and strategy outreach grew:
we cover The Globe From 3 Offices
HQ
Hamburg, Germany
(PPP+ Searchlight Pharma Partner)
Barcelona, Spain
(PPP+Medfeedback)
San Diego, USA
(PPP+Head-To-Toe Market Research)
4. Health Research International GmbH 4
Our Specialty,
Medical Marketing,
Research Consultancy
&
Medical Fieldwork,
Exclusive Work Focus
We are covering
• G5
• USA
• LATAM
• ASIA/ Pacific RIM
• CEE/ Russia
5. Health Research International GmbH 5
Across our companies in Germany, Spain, US:
• We provide Medical consultancy and conduct fieldwork for at least 450
projects a year (focus: qualitative > quantitative research)
This means:
• around 10 000 HCP and patient contacts/ year for interviews and
• focus groups (face-to-face, by telephone and online)
• Covering all indications from head to toe means :
• familiarity with state-of-the-art research methods
• familiarity with health system structures around the world
• expertise in recruiting, interviewing and analyzing interviews with
• all kinds of HCPs, patients
• expertise for study logistics
• expertise/ knowledge transfer in analysis
• Involvement : 45% Rx/ 30% OTC/ 25% medical equipment products
6. Health Research International GmbH 6
WITH BRANDING TEAMS WE ARE…
• Interacting
• Understanding/ learning, Listening
• Guiding/ Prioritizing
• Data Mining
• Adding expertise
• Convincing
• Implementing
• Interacting with Branding Agencies
7. Health Research International GmbH 7
FOR BRANDING RELATED MARKETING RESEARCH
PROJECTS OUR TASKS ARE…
• Project Selling
• Project planning
• Project realization
• Project analysis
• Project presentation
1. For established brands
2. For new brands
3. In the healthcare arena
8. Health Research International GmbH 8
As Consultants for Branding Teams of the Life-Science
Industry we are involved in all marketing issues within a
product life-cycle…
• Status quo market • Competitor analysis/
analysis Image studies
• Insight generation+A&U • Positoning studies
studies • Message testing
• Idea screenings • Story Flow testing
• Concept development • Creative concept testing
• Feasibility studies
• Brand personality tests
• Clinical trial and TPP
reseearch
• Value proposition
definement
9. Health Research International GmbH 9
We Are Testing for
• Nameing • Conjoint studies
• Packaging • Pricing studies
• Logos • Health economic studies
• Instructions for use
• Folder tests
• Ad concepts
• Websites
• Patient activation and
support campaigns
10. Health Research International GmbH 10
We are proud to work with
Tiotropium Bromide
DPP4 inhibitor
Avastin
Pradaxa
Spiriva
Axura
Systane Opatanol
Mucoangin Tomtovok
Mucosolvan
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